The May Day holiday is coming, and as the weather gets hotter every day, the air-conditioning market is also welcoming key sales nodes. According to statistics, due to the impact of the real estate market in 2016 and the supply-side reforms, China's air-conditioning market ushered in an unprecedented outbreak in 2017. The retail volume and retail sales of the air-conditioning market reached 57.87 million units and 1987 billion yuan. The growth rate was 27.4% and 32.4%, respectively, and the scale of production and sales reached a record high.
However, in 2018, this kind of grand event may not appear. According to the ecyung.com data platform, the sales of air-conditioning products Tmall increased by 157.5% year-on-year in 2017, of which the first quarter of 2017 increased by 217% year-on-year; In the first quarter, the air-conditioner market grew by only 91.4% year-on-year, and the growth in the first quarter was mainly due to the fact that in January 2018, the national blizzard low temperature led the air conditioner sales in January, but the Tmall air conditioner market grew by only 60% in March. According to this, the air-conditioning brand Tmall's annual sales growth will be less than 45%. According to the analysis of past data of air conditioners, only the growth of the cat air conditioner market reached more than 50%, and the overall national air conditioner market will not continue to decline.
Therefore, this year's May 1st, for the air-conditioning market, is tantamount to a "killing season." How to break through in a market environment that is not optimistic is a serious challenge faced by major air-conditioning manufacturers at this stage.
Panasonic Air Conditioning, which was founded on the 60th anniversary, broke out with technology and strength in the predicament, and launched air-conditioning products equipped with new functions such as nanoeX, WiFi, and automatic dehumidification. The sword refers to the health and smart market, and it can be said that it has found a precise entry point. . Nowadays, with the improvement of living standards, health problems have gradually become a hot topic of concern. Environmental pollution also poses a great risk to health. Air problems such as smog, dust, mold and bacteria are becoming the biggest threat to people's health.
At present, there are many air conditioners with a lot of health, so what are the advantages of Panasonic air conditioners? Panasonic air conditioners rely on the accumulation of Panasonic's electrical appliances. High-tech, high-quality, high-quality reputation is its outstanding advantage. Taking Panasonic AE series health air conditioner as an example, it is equipped with nanoeX, nanoe-G nano-ion, WIFI intelligent remote control and high-density antibacterial and anti-mold filter. It is an offensive and defensive integrated solution for consumers to solve home air problems and easily control air conditioning.
Nanoe nano water ion can be said to be the black technology that Matsushita Electric has been playing in recent years. The so-called nanoe nano-water ion technology is to collect the moisture in the air through the nanoe nano-water ion generating device, cool it and dew it, and apply a high voltage to the water to gradually split the water mist to produce nanoe nano-water ions. Nanoe nano water ions can strongly encapsulate and inhibit mold growth. It is able to decompose the harmful substances benzoic acid and hexadecane in PM2.5, and it can also remove the smell of second-hand cigarettes that are disgusting. Nano-water ions can diffuse into the corners of the room and penetrate into the fabric of sofas, sheets and clothing to inhibit the activity of attached bacteria.
The air-conditioning market is a very regular market. As the saying goes, it is “seeing the sky to eat.†When the weather is unusually hot or cold, it often makes the sales of air conditioners popular. With the continuous popularization of the concept of health, the air-conditioning market is becoming more and more rational. To occupy the high market of the health sector, the quality of the product itself is undoubtedly the most important. In this regard, Panasonic Air Conditioning has achieved the wisdom to win, health breakout, and become the person in this round of sales cycle.
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