[The curtain for sharing the competition in the field of travel has been opened, and what are the development trends revealed by the international giants? ] When users talked about the benefits and surprises of the “1 penny†taxi from the U.S. group, recently the shared travel market was linked by the marriage of the public and Didi, the cooperation between Ford and Zotye, and the series of events involving BMW and Daimler. The emergence of joint ventures caused a different trend from the "price war."
BMW Group Partners with Daimler, Targeting Global Automated Driving Taxi Market
In late March, BMW Group announced that it will sign an agreement with Daimler Group and the two parties will cooperate in the field of mobile travel. In fact, at the end of January this year, foreign media reported that BMW sold all shares of its partner Sixt in its joint venture company DriveNow to promote cooperation with Daimler in the area of ​​shared cars and self-driving taxis.
According to reports, the DriveNow project is a joint venture between BMW Group and car rental company Sixt. According to Reuters, more than a third of customers in London tried to sell their own private cars after trying to share the car with BMW DriveNow. Only 20% of owners want to keep. According to Sixt's previous data, as of June 2017, DriveNow has 950,000 users.
Daimler’s car-sharing project is Car2Go launched in 2008. According to statistics, the Car2Go project was first implemented in Ulm in 2008, and was successively promoted in other German cities. By June 2013, the project had expanded to 6 countries and 19 cities in Europe and North America, and it had 7,300 operating vehicles. As of August last year, Daimler Car2Go has a total of 2.7 million users, and has been deployed in eight countries including North America, Western Europe and China, and the total number of vehicles has reached 13,900.
It can be said that before the giants of BMW and Daimler joined forces in the field of shared travel, their respective products in this area have a good product layout and impressive performance. It is understood that the two giants will jointly cooperate in the areas of car sharing, network deployment, parking, and charging. In addition, the two sides will also make new progress in the areas of intelligence and interconnection.
Before the signing ceremony of the cooperation between the two parties, the industry reported that BMW and Daimler are developing automatic driving vehicles. According to data provided by Goldman Sachs, currently, shared cars account for about 33% of the global taxi market. Once the autopilot taxi is put into use, the data will increase 8 times in 2030 to US$285 billion.
Faced with this huge market value capacity, the development potential of shared cars in the future is difficult to estimate. Addressing the challenges posed by technology companies such as Uber and Lyft; arranging the global market; developing autopilot technology and applying it to taxis may be the original intention of BMW and Daimler.
Volkswagen and Didi, or to ease the former's anxiety about new energy scores
Earlier this month, the news that the auto giant Volkswagen Group and China's largest online dating service provider Didi co-founded and established a joint venture company has circulated in the industry.
According to reports, among the new joint venture companies, Volkswagen initially holds 40% of the shares, and the goal is to provide about 100,000 electric or autopilot products, together with Didi to form an operating fleet. In addition, public information shows that the new joint venture company will not be involved in the current existing business, but will participate in Didi's globalization of the layout and services. In the future, Volkswagen can expand its shares to up to 50% according to business development needs.
For the marriage between the public and Didi, the industry believes that under the condition that the dual-integration policy of the Ministry of Industry and Information Technology has been officially put into practice, the pressure on the double-integration of the Volkswagen brand is obviously higher than that of an auto company with 4 million units of annual sales in the Chinese market. Other brands. In order to cope with this pressure, last year Volkswagen brand and Jianghuai Automobile reached a cooperation, the two sides jointly produce new energy vehicles. If it is said that the cooperation with Jianghuai has solved the problem of production of new energy products, then the marriage with Didi is one of the powerful ways to solve the sales of new energy products.
In a statement that the two parties form a joint venture company, Volkswagen clearly stated that it will provide 100,000 electric or autopilot products to participate in the operation of shared cars. The gap of 100,000 vehicles can be seen as a supplement to Volkswagen's new energy products sales in the Chinese market.
In fact, Didi is not the first public travel partner in the Chinese market. As early as last November, Volkswagen invested in the GoFun shared car project of Shouqi and held a 20% stake in the company. The data shows that GoFun has now expanded its business scope to 23 cities nationwide, and has obtained orders for more than 7,000 Volkswagen and Jianghuai joint ventures for pure electric vehicles.
It can be predicted that after the marriage of the public and the drops, both the public brand new energy models, or the pure electric products jointly produced by the public and Jianghuai, will play a role in sales promotion.
Ford cooperates with Zotye, "intelligent" and "customized" into the field of travel keywords
On May 2nd, Zotye Auto and Ford Smart Travel Co., Ltd. signed a memorandum of cooperation in Shanghai. The two sides plan to invest 50% each and will establish a joint venture company in Zhejiang, which is committed to providing network operators and network operators. Intelligent, customized pure electric vehicle solution.
When this news came out, it undoubtedly added a strength to the league's share of the travel market. Of course, the cooperation between Ford and Zotye is not the first time. In August last year, Ford Motor Co., Ltd. and Zotye Co., Ltd. jointly established a pure-electric passenger car company. Today, it is still fresh in the industry. The pure electric passenger car company established by both parties was named "Zhongtai Ford Motor Co., Ltd." and plans to set up a new factory in Jinhua, Zhejiang, and it is expected to be officially put into operation in September 2019. The industry expects that in the future, pure electric vehicles produced by Zhongtai Ford will be used by new smart travel joint venture companies.
For the cooperation, although Zotye and Ford did not disclose too much about the products and services of the future new smart joint venture company, the two core keywords “intelligent†and “customized†may become their vehicles with other networks. The main difference between operators.
It is reported that Ford Motor Co., Ltd. has conducted aggressive and bold planning in the area of ​​self-driving taxis that are widely considered by car companies and network operators. According to foreign media reports, starting from 2021, Ford will operate its own self-driving taxi business on a large scale. Last year, Ford Motor Co. invested $1 billion in AI startup Argo to develop autopilot technology.
Currently, Ford has partnered with Domino's and logistics company Postmates to test autonomous vehicles in Miami. In the future, Ford’s driverless fleet will create new business cooperation models in the fields of take-away delivery, logistics and transportation. However, there are still doubts about whether this model can be introduced into China in the future.
However, it is certain that the cooperation memorandum signed by Ford and Zotye for the new travel company in the future will indicate that the two companies will extend their sense of touch to the shared travel field. We also look forward to the new joint venture company launching more exciting business in this area.
Summary: Under the background of the development of “New Sihuaâ€, the accelerating integration of traditional auto companies with Internet companies and AI companies. Cross-border cooperation, the marriage of old and new forces, and other news emerged in an endless stream. From the auto giants to network operators, they have extended their reach to the automotive consumer market with the background of “electricity, intelligence, sharing, and globalizationâ€. At the same time, the heroes will see each other as a huge and attractive cake for sharing the car market in the future. However, the prerequisite for cutting this cake is to ensure that there are sufficient products and technical strengths.
The curtain for sharing the competition in the field of travel has been opened, and we look at the highlights of each.
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