AWE2018 arrived on schedule, March 8th, at the China New International Expo Center opened in China's Home Appliances and Consumer Electronics Fair Stars, especially the high-end television products brought by the color TV Corps, the same game to shine. However, there are sayings in the saying: “The amateurs are busy watching and the insiders are looking at the door.†In this big technology show, Skyworth, LG, and Sony, which are the top three OLED TVs in the world, are exactly in the W2 Pavilion. The peak match between China, Japan and South Korea triggered a series of fierce competitions and pleasing scientific and technological achievements, becoming the headline of AWE2018. In the eye-catching Skyworth booth, not only will the high-end TV OLED series products bring excellent audio-visual experience, but also reveals the new round of color TV technology revolutionary signals brought by OLED display technology and AI smart technology in the era of large-screen TV.
Trillion market opportunities, who is leading the color TV industry's "big" era?
Into the AWE stadium, the first time the most eye-catching than a series of "big screen." As the vane of the home appliance industry, high-definition, large-screen, and high-end color TV products are constantly emerging at AWE this year, witnessing the color TV industry entering a high-end era. "'Large size + high resolution' enables the entire color TV industry to usher in the trillion-dollar market opportunities." Liu Weizhi, president of Skyworth Group, said.
According to "2017 China TV Consumption and 2018 Trend Forecast Report," the current consumer expects to replace the TV size is mainly concentrated in the 50 to 60 inches, large-size high-end TV has become a common point in color TV enterprise product positioning. According to data from Quzhi Consulting, the total shipment volume of 65-inch and above will reach 18 million units by 2018, and the global market share will reach 5.6%, which is an increase of 20% from 2017. In the face of the opportunities presented by high-end large-screen upgrades, Skyworth took the lead in using technological advantages to lead sales. The total data from Ovid Cloud Network shows that in 2017, sales of 48-50-inch, 58-inch, 60-inch and other large-size products , Skyworth ranked the country's leading.
Accompanied by the large size of the screen, the high-end picture quality is improved and the future display technology OLED bursts out. From 77-inch W8 to 100-inch G9, Skyworth continues to introduce high-end large-screen products, contributing to the promotion and popularization of color TVs. In the AWE2018 exhibition, you can see, Skyworth, Sony, LG and many other brands have successively displayed the latest OLED TV products. At present, more than 80% of the mainstream TV companies in the world are stationed in the OLED faction.
Who is able to steer "China's first OLED TV brand"?
In the ever-growing OLED TV Corps, Skyworth is China's earliest R & D OLED core technology, the first to promote the development of China's OLED industry, the earliest popular brand in the Chinese market sales of OLED TV products. In the industry, OLED has become synonymous with Skyworth brand, and as a result, Skyworth has become the “protagonist†of the AWE appliance feast.
The most direct record of Skyworth’s leading position is its outstanding record: According to the monthly monitoring data of Ovid Cloud Network from January to December of 2017, Skyworth OLED TV sales accounted for 46.0% of the total OLED sales in the Chinese market. First, LG and Sony ranked the next, with LG sales accounting for 16% and Sony accounting for 14.9%. The leading position of Skyworth's "China OLED TV First Brand" is strong and steady.
As the most high-end color TV product, Skyworth OLED TV has attracted more attention recently because of becoming a “diplomatic gift†for the Chinese Embassy in Germany. At this time, AWE exhibited. Skyworth’s OLED TV series once again demonstrated “National Gloryâ€, including CrystalSound. OLED screen self-initiated television, Super TV system with Skyworth S9 Super TV as its core, integrates the best OLED screens, best chips, best sound quality, and brings an excellent audio-visual experience.
In order to further enhance color TV technology, Skyworth has continued to break through the "television brain" chip to create a "hummingbird" AI quality chip. The AI ​​quality chip developed by Skyworth independently optimizes the static resolution, color, contrast, dynamic resolution, HDR and other factors in the image signal to accurately enhance the image quality, making the TV picture quality more realistic and realistic. The technology fusion of "AI + OLED" made the attendees at the scene amazing.
In 2018, Skyworth was at the peak of the "30th Anniversary," and evolved from a color TV screen to a leading innovation in OLED display technology; from "Sales No. 1" to "Glory of Guoli," Skyworth realized the world of color TV technology. First-rate brands side by side. From the stunning global CES show at the beginning of the year to the strength of the AWE exhibition, Skyworth continues to demonstrate its technological superiority and “first brand†status in the OLED color TV Corps and continues to burst out of explosive innovation and technology.
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