"Manufacturing is the mainstay of the national economy, the foundation of the country, the instrument of rejuvenating the country, and the foundation of a strong country." This is the opening sentence of the full text of "Made in China 2025" issued by the State Council on May 19, 2015, which is concise and reflects The country’s determination to become a powerful country from a manufacturing power. The goal is also very clear, with three 10 years into the "first phalanx" of manufacturing powers (currently the United States is the first phalanx, Japan and Germany are the second phalanx, China, Britain, France and South Korea are the third phalanx).
Forty years of reform and opening up, the country has a large number of cheap labor and high resource consumption, in exchange for the most complete supply chain, is the only country with all the industrial sector categories in the UN industry classification (all 39 industrial categories, 191 categories) And 525 subcategories have corporate coverage), and in exchange for the economic results of hundreds of millions of people. However, from the perspectives of manufacturing companies' profits and labor productivity, China's manufacturing enterprises are far from reaching the level of strong countries, and our pain points are relatively obvious (innovation ability, product quality, resource and environmental loss, industrial structure, basic autonomy, international Degree, etc.).
To become a strong country means that China's manufacturing enterprises, whether it is the final product or its upstream and downstream products (parts/equipment) enterprises, need to compete with the powerful countries in the global market without falling. This requires each enterprise to strengthen its R&D, production and operation management capabilities, as well as the synergy between enterprises, especially upstream and downstream, to achieve inter-industry interoperability and form a “team†effect. In this way, each company can be in its optimal state when it competes outside.
In today's era of coordinated and fully competitive society, manufacturing companies need to have the important capabilities of intelligent manufacturing, production management and operational management decisions, and upstream and downstream resource agreements to achieve design and production synergy in order to stand out from the competition. From the successful development of the first CNC machine tool in 1958 (Tsinghua University) and the introduction of the first MRP production management system in 1979 (Shenyang Blower Factory), the pursuit of technology in design, manufacturing and production management by Chinese manufacturers has continued. Great progress has also been made. The use of these technologies is mainly within the enterprise, until the emergence of Internet (and Internet of Things) technology, while generating massive amounts of data, it also makes it possible for the company to synchronize the production of raw materials, equipment operation and maintenance, supply and demand inventory between upstream and downstream. . Informatization technologies in various fields, including big data analysis, BI, and deep learning, are gradually gaining greater value in this fertile land.
The emergence of these technologies has brought new meaning and more possibilities for the integration of industrialization and informatization, and the "Industrial Internet" has become an important scientific and technological means and carrier for realizing the integration of the two.
In 2017, the State Council Standing Committee issued the "Guiding Opinions on Deepening the Internet + Advanced Manufacturing Industry Development Industrial Internet", which further clarified the direction of the construction of the industrial Internet platform. Manufacturing itself is an “offline†activity, but uses modern information and data technologies – big data, cloud computing, the Internet, the Internet of Things, various types of terminals, in-depth analysis, AI, security, etc. – Industrial Internet to make intelligence (manufacturing Equipment and professionals are connected through internal and external “processes†(equipment and people, people and people, equipment and equipment), and impart various analytical capabilities to equipment and people, collecting and analyzing massive data, and making timely Accurate decision making to increase efficiency, save costs and meet the market's need for intelligent and customized production. It can be said that the construction of the industrial Internet will directly affect the innovation capability, product quality, green manufacturing, industrial structure optimization, internationalization and strengthening foundation proposed in "Made in China 2025" (that is, to improve parts, materials and foundations). The success or failure of the target of production process.
Whether it is innovative R&D, intelligent manufacturing, production operation, business management, marketing or maintenance services, any part of the enterprise will generate huge amounts of data. In the past, the traditional manufacturing informationization process, the earliest attention was paid to R & D, manufacturing, production, operation and business management, and the data generated were used.
In the process of the development of the Industrial Internet, in addition to strengthening these links, we also saw the use of technologies such as IoT sensors to effectively utilize the data generated by equipment operation and environment, greatly activating the efficiency of maintenance of machinery and equipment, and even bringing enterprises. Inter-organizational and business model changes.
Third, "product information" is an important asset of manufacturing enterprises, and product information management is particularly important.To make the most accurate decisions, all the data should be collected and analyzed. Without any data in one link, the insights may not be comprehensive enough, and the quality of decisions may be affected. So far, there is a type of data that has not received much attention in the process of informationization in the past. This is the "product information" and "the behavior information generated when users use product information."
The so-called "product information" refers to the useful information about the enterprise that is used by the enterprise for marketing purposes and by the customers of the enterprise. Such information plays an important role in determining the customer's ability to purchase and use the product from the business. “Product Information†includes not only the detailed dimensions, appearance, parameters, configuration, operating environment requirements, and corresponding appearance descriptions and installation instructions, but also other useful information to help customers understand the business (such as company introduction). , solutions, proposals, services, success stories, etc.).
The core of any manufacturing company is to develop and manufacture the most competitive products. The success of these products needs to be accepted by market customers and used effectively by users. The “product information†is the “tool†that carries and presents the value of the products carefully developed by the product development team.
For example, the R&D team has the most precise design drawings, the production team has the most accurate production process data, and the marketing team needs to have the information that best shows the product value, function and supporting parameters, so as to impress the potential customers and let the users know how to use the data. product. From research and development to production to marketing and supporting use, information needs to be interlocked to form a closed loop. The importance of “product information†is no less than design drawings or production process data.
In addition to being used for marketing, these "product information" have the following characteristics, which contribute a lot to the industrial Internet:
- An important function of "product information" is to provide accurate and timely (updated) data to professional users, to facilitate the selection and configuration of the right equipment, and is an important tool for interaction between upstream and downstream in the enterprise and vertical industries. When “product information†is managed more effectively, it will bring synergy to the upstream and downstream of the enterprise.
- "Product Information" is public/semi-public information, and companies are willing to offer to professional users, which lowers the threshold for "product information" to be placed on public clouds. When the “product information†is updated in a timely manner and has a unified format, it can provide convenient and fast inquiry and access for professional users in various manufacturing industries, accelerate knowledge sharing and learning, and stimulate innovation.
On the other hand, when “product information†is used by customers and professional users, the information of these usage behaviors will also become useful information for assisting corporate decision-making. Just as a Japanese company found that the use of excavators sold through sensors and the Internet of Things is low, it is judged that this year's customers are under-employed, and the market next year will definitely have problems; through the user's browsing and reading of "product information" Companies can find market interest in certain types of products or functions, strategically helping product decisions, and tactically improving marketing accuracy and sales efficiency.
If you agree that "product information" is one of the important assets of an enterprise, then the management of "product information" becomes a work that enterprises need to invest. The concept of Product InformaTIon Management (PIM) has existed for a period of time in Western countries. ERP, CRM, HRM, SCM, and PLM are within the scope of enterprise management, just because PIM's enterprise outreach attributes need to be relied upon. More Internet means make it less noticeable by companies than other systems.
A complete product information management (PIM) concept that includes six elements for "product information" processing:
-collection. Collect and manage information about products in different departments, and prepare for the digital production of “product informationâ€. The “Product Information†after production will be uploaded to the cloud for future information updates and continued collection.
- Production. Through scientific and technological means, the collected information is processed into data to achieve accurate, beautiful, convenient and convenient management, and prepare for the subsequent display, dissemination and statistics.
-management. The "product information" itself, the various personnel who use the "product information", and the method management of the use of the system, including information classification, release, update, access rights, use rights, and so on.
- Show. According to the characteristics of the company's industry, products and solutions, different methods are used to demonstrate the characteristics and differentiated value of the products. Users need to consider the reading habits, various smart devices, front-end applications and network speeds to improve users. Experience.
-spread. Convenient, fast, and timely "product information" that users are interested in, the target user can be obtained in the fastest way. File formats, smart devices, front-end applications, and network speeds need to be considered, both to support peer-to-peer communication and to communicate to the masses.
-statistics. Track the use of "product information", and the user's usage habits and behaviors, analyze and help with product and marketing decisions.
In general, PIM's role is to "activate content" and "help sales". In traditional manufacturing companies, “product information†is often scattered in different departments and different people, appearing in different forms, information is not updated in time, and many files that need to be updated are not synchronized, the version of the information and the use of reading Permissions are also not effectively managed centrally. Traditional production methods often fail to make the product's characteristics and complex composition, and effectively present to attract customers. Therefore, the first purpose of PIM is to "activate content." When the content of "product information" is ready, enterprises should start to make good use of information, so that market sales work can be better carried out, and efficiency and effectiveness can be improved. From the promotion to the public, to the tracking of clues, and the communication between sales personnel and users about product information, PIM needs to “help sales†to reflect its true value.
At present, the 2025 plans of the state and the provinces have been launched one after another, mainly in the fields of intelligent manufacturing and production R&D management. The construction of the industrial Internet is also required, and the importance and use of "product information" are not enough. The author has been engaged in the research and promotion of PIM work for many years, and it is recommended that manufacturing companies and industries strengthen the emphasis on and use of "product information" and PIM. It turns out that some of the leading companies (including those in the strong countries) have initially deployed PIM, and the marketing and sales efficiency and effectiveness have also improved the competitiveness of Chinese companies in the process of internationalization.
In addition, as more companies deploy PIM, a large amount of product information data (including upstream and downstream enterprises) will accumulate in the “sample library†located on the public cloud, forming a large and accurate and timely updated product information “libraryâ€. "Let the upstream and downstream professionals in the industrial manufacturing industry get fast and accurate access to useful information, promote their product or production process design work, and improve synergy."
Massive effective "product information", equipment operation data, enterprise production management data, etc., should be part of China's industrial Internet big data, and they will be indispensable to jointly support "Made in China 2025".
Solar Panel ,Flexible Solar Panels,Portable Solar Panels,Sunpower Solar Panels
zhejiang ttn electric co.,ltd , https://www.ttnpower.com