Last year, with only two sizes, Sony OLED A1 took over 40% of the domestic high-end OLED TV market. It also led Sony TV's revenue to achieve a 36% increase. This is an irresponsible friendship for those who are immersed in the decline in panel prices. The original high-end market is still so exciting.
Someone misunderstood that A8F is a shrinking version of A1, but it is not. The A8F inherited all of A1's technological advantages, including screen sound field technology and X1 advanced image processing chip, which complements A1's high-end positioning and expands its user base and product coverage.
Can not help but want to share my speculation about Sony's next product layout (pure personal guess). Cheap A8F is used to hold the current OLED country, or A9F will be launched in the second half to attack the flagship market, even including the LCD flagship Z9D may usher in the follow-up models. Sony TV really has a lot to do in the high-end product line.
Appreciation of the outside: The original elegance can also be so eye-catching
The product design of Sony products always brings an elegant sense of refinement. To be honest, it is to shape the future in the framework of modern electrical appliances industry. This sense of exquisiteness is very unique, and even no product company can do this, and increasing, continuous integration can still maintain such a dignified, handsome, delicate design style.
How did Sony do it? Unlike most companies, Sony has always integrated engineering design, visual design, UI design, etc. into a team approach in product design. The collaboration between the professionals is the collaborative design of the entire product design. . Not only in television, but also in other product lines. This design has a way of running through the main line and the entire team interacting with each other, making it easier to create products with a sense of value and artistic sense.
Sony TV has advocated the minimalist design concept of Slice of Living since the 16th. The A8F also incorporates the new design language Soft Minimalism, which is simply to embed the viewing experience into everyday life and give the TV an elegant look in everyday home life. And it is not overly eye-catching visual effects. Let the existence of the TV become an extension of the living space, without any gaps into the scene of home life.
Designers can be a source of inspiration when designers look for the coordination of television and home. Although works of art and sculptures incorporate striking visual attributes, they are still able to integrate into the environment. It combines two seemingly uncoordinated features, eye-catching and harmony, to find a balance between elegance and luxury. The concept of "Soft Minimalism" succeeded in bringing elegance and attention to the appearance of the television.
In the details section, the design of the A8F is full of continuity. Everything is centered on the concept of “sound and picture integrationâ€. The ultra-narrow frame and hidden central base almost leave only one screen on the TV. No excessively prominent edges and corners. In order to maintain stability, there is no excessive pursuit of ultra-thinness. The backside integrates the power, drive, and screen-vibration structure and woofer, but the integrated presentation of the plate makes it look really thin. And the newly designed minimalist bracket can minimize the space occupied and further enrich the consumer's placement options. The A8F is much smaller than the A1 gap when it is mounted on the wall.
It will become a “practical†and “classical†style for A1's maverick style, but it retains the elegance and refinement of A1's integration into the home environment.
Quality Appreciation: The Existence of the X1 Extreme God
Sony A8F uses WRGB OLED display technology, WRGB features is to ensure the OLED self-luminescence, wide viewing angle, no trailing, infinite contrast characteristics, but also to ensure the life and save energy.
From the pixel close-up view, you can see the faintly attenuating blue pixels and the white pixels responsible for highlighting, both of which are significantly larger. This witty approach also greatly extends the panel life and avoids burn-in.
In the A8F normal mode, the global average brightness is about 200 nit. Due to the ABL mechanism (automatic backlight limitation), OLEDs will be forced to weaken the brightness of the backlight as the white light display area of ​​the TV is expanded or the Lumi value (luma lumen value) is increased, so as to achieve the purpose of increasing the OLED working life. However, the A8F is like chicken blood in the extreme brightness (HDR mode), you can squat to 800nit +, there is a bright blinding feeling, the details of the highlights and very dark are very amazing.
Moreover, the advantage of OLED is not the brightness, the accuracy of the rolling grade contrast and color, is the biggest killer of OLED.
Killer One: X1 Extreme (X1 Advanced Image Processing Chip)
Object-based HDR image reshaping technology, 4K HDR 14bit smooth gradation technology, and dual image database, etc., can fully release the revolutionary advantages of more than 8 million self-luminous OLEDs.
What is the quality of what we usually say? Dismantling can be divided into three blocks: image processing, panel, backlight. Image processing technology is one of the most important components. The X1 advanced image processing chip is an image processing chip that Sony began to use on the flagship product from Z9D. At present, Sony is invincible with respect to television image processing.
The X1 Advanced Edition focuses on the precise repair and optimization of image signals in three dimensions: color, sharpness, and HDR.
It can carry out carpet-based detection and optimization for every thing that appears in each frame of the picture, and then adjust the contrast of the overall picture and shade, and various extreme highlights and black fields can be performed vividly. Ordinary image processing at most to do each frame of processing, and X1 advanced version actually abnormal to not let off each frame of the figures, buildings, clothing and other specific objects.
X1 Advanced Edition deals with color and sharpness, relying on the advantages of Sony's huge image database (Sony has mastered the film industry from shooting to publishing a large number of resources). When the signal is transmitted to the X1 Advanced Edition, it combines the database's The information corrects and optimizes the signal and sends it to the driver board. The driver board combines the panel display capability feedback information with the X1 Advanced Edition. After this feedback information is processed, it is pushed to the final panel image of the driver board again.
Killer II: 4K HDR
The A8F supports HDR10, HLG, and Dolby Vision's three mainstream HDR technology standards. This means that whether it is online streaming media, or the main body playback or playback through the HDMI input, combined with the optimization of the X1 advanced image processing chip, you can achieve HDR high-quality images with higher brightness, sharper contrast and more vivid colors.
4K HDR video screen
The outstanding 4K HDR performance, of course, is inextricably linked with the A8F's ultra-high peak brightness and 14bit panel quality. The realism brought by ultra-high brightness and the exquisiteness of the picture brought by 14bit, Sony A8F has a very stereoscopic viewing experience.
Screen capture contrast
After the theoretical part of the picture quality is over, let's take a look at the actual performance of the A8F. The quality review is really a very subjective thing. In order to let everyone feel empathy, we also prepared a number of TVs for comparison. (Because the camera's latitude is not enough, it's difficult to restore the real picture effect, plus everyone's different screen terminal performance is not the same, the following comparison is for reference only.)
"4K HDR"
Take a look at the 4K HDR performance that the A8F is most proud of, and compare it with an OLED TV. The first picture of the candy color and contrast between the light and dark A8F is much stronger, and the details on the candy are more detailed. Does the highlight of the second picture A8F flash to you?
"saturation"
The color of the A8F is really very rich, but it's very strong but it's very bright, and the color accuracy is still very high. The texture of the fruit is also very real.
"color"
Whether it is a movie or television drama, the most representative is the character. The reduction of the color of the character is an important reference. The A8F Sun Hao Empress's lipstick was somewhat overdone, but Sony's performance is more transparent than the porcelain doll skin color of the OLED TV shown below.
"detail"
The X1 Advanced Edition almost outperforms ordinary OLED TVs in terms of details. Whether it is the details of clouds in the distance or the level of the nearby beach or the floor of the building, the performance of the X1 is much clearer. In particular, the highlights fully retain the details.
"Greyscale"
Normally, compared to LCD TVs, grayscale is not an advantage of OLED TVs. However, under the blessing of the X1 Advanced Edition, the A8F showed a layered feeling beyond the gray screen of the LCD TV.
"Bright field"
This set of contrasts is very obvious, the details of the craters on the surface of the moon, A8F victory over ordinary OLED TV.
Dark field
We unveiled the exposure of the highlights and observed the black performance of the two televisions. Although it is a multi-zone backlight, LCD TVs will inevitably leak light, which can be completely avoided on OLEDs.
"Dynamic compensation"
Sony A8F owns Motionflow double speed drive technology similar to MEMC, the World Cup is coming soon, just in use. Sony's interpolation frame technology is more accurate in complex complex scenarios.
Acoustic Surface Screen Sound Field Technology: Sound and Picture CombinationThe most notable on the A1 is not only the X1 Extreme, but also the screen sound field technology. Now this technology is also fully passed on to the A8F. And some adjustments were made to reduce the size of the speakers that drive the screen's vibration and adjust the position, while the number of subwoofers increased to two. Even if the space on the back of the TV is reduced, it will not cause bass loss. The new arrangement and algorithm are more conducive to high-quality sound output.
The secret to the realization of the sound of the screen lies in the vibration components of the exciter similar to the back of the television, completing the electro-magnetic-force conversion and generating the driving force to drive the OLED panel to sound. The OLED's flexible features are able to withstand extremely fine high-speed vibrations and can form wave-like vibration modes without physical damage. After special adjustment, it is easier to shape the role of a vibration plate.
We all know that a single electrodynamic loudspeaker can not complete the full-band playback, and the mechanical impedance of the OLED panel replaces the original position of the radiation impedance, which can be microscopically independent of random vibration, and can also be macroscopically controllable acoustic output. Therefore, the screen sound field technology can obtain a wider and flater frequency response than the conventional speaker.
Combining exclusive core technologies such as Sony's DSP and speaker positioning, it not only can fully enhance the audio performance of TV products, and brings transparent mid-high frequency and shocking low frequencies, but also achieves the effect of “sound and picture integrationâ€.
Through several videos to experience what the "sound and drawing" effect is.
Dolby Panorama sound experience
The car that runs through from front to back in the Dolby Panoramic sound video, from the bird flying to the right, the sound comes along with the picture, and it feels like being on the scene. The dispersion of sound and sound and the sound volume of each part are well distributed, and the sound clarity is high, which suppresses the background noise and makes the sound more layered. When the reflected sound arrives at both ears in all directions, the human ear feels surrounded and the sense of space is very strong.
4K HDR movie sound experience
In the footage of the 4K HDR movie "Pharaoh and the Gods," we can feel the lively feeling of the wheel war and the sound comes from all sides. The Egyptian Pharaoh killed his brother and sent out millions of troops. He was expected to be swamped by huge waves and the sound field whistled.
Classic track audition
Classical music experience "California Hotel", "River", "Dargo City girl", can feel whether it is in the vocal, musical instruments or bass effect, Sony A8F has a very strong performance. "California Hotel" is full of strange and moving melody, and the effects of the double guitar played by Don Felder and Joe Walsh are also vivid. The sound of the voice in Ferry was very fierce, and the rhythm of the bass couldn't help dancing. "The girl in Dabancheng" is very charming and charming with its surround effect.
The effect of “one voice and one picture†is a very good choice for watching the World Cup. The voice on the field, the feeling of Shan Hu tsunami, and the performance of the Sony A8F are at a glance.
Systems and Resources: Localized Light ExperienceWith the rapid growth of China's middle class, Sony is actively overweight the Chinese market and continues to innovate products based on Chinese consumers' preferences and habits. For example, in the intelligent process, it has established strategic cooperation with China's leading content providers such as Tencent Video, Baidu, and Hua Digital TV, and they have met each other to fully meet the diverse demands of different consumer groups.
We can see many localized innovations on the Sony A8F.
To see more of the pervasive advertisements of Internet TV, Sony A8F wants to be fresh and refined too much. The A8F is equipped with an Android 7.0 operating system. The taste of the thick native Android system is very familiar. When all TV manufacturers UI and content desperately add, Sony is doing subtraction. The main UI is only a few lines. The commonly used video, interface, application settings menu, very practical is not exaggerated.
The Sony A8F has a built-in broadcast control platform for Huadian, as well as Sohu Video and Huaxu's "Flying Fox Area", which can get more high-definition live streaming of the US drama resources for the first time. There is also a dedicated 4K HDR zone and Dolby zone.
Sony re-optimized existing online resource images and encoding and decoding, combined with 4K HDR and Dolby Surround sound with more powerful audio and video performance. Of course, you can also download Tencent, iQiyi, Youku and other related video clients to view more massive content through the app store.
Sony A8F also cooperates with **, built-in ****, provides a richer application of intelligence. Through the sofa butler to download a variety of mainstream applications, games, give full play to Sony's high-definition large-screen advantages.
Although the control experience is very light, but in the settings section, Sony provides a very professional options settings to meet the personalized adjustment of professional users.
[Summary]In the context of a slight downturn in the overall industry and the popularity of consumer upgrades, Sony, which focuses on high-quality, large-size TVs, bucked the trend. The Sony OLED TV A8F series, which combines the audio-visual audio-visual experience and the minimalist aesthetic design launched at CES this year, opens the door to the high-end market. The return to hardware and technology orientation has become the trend of industry transformation and consumer transformation.
With advanced X1 image processing chips, self-illuminating OLED technology, 4K HDR technology, and screen sound field technology, the Sony A8F brought us an audio-visual feast. The concept of "Slice of Living Minimalist Life" has revolutionized our aesthetic concept of traditional color TV sets. Coupled with competitive market pricing, the Sony A8F has become a rare and elegant choice for the high-end color TV market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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