LG is pushing OLED technology and intends to advance the automotive market and is accelerating the development of automotive OLED displays. It is speculated that Mercedes-Benz may be the first customer of LG.
Korean media etnews reported that industry sources said that LG Electronics' Vehicle Components (VC) hired touch OLED experts, which is the first time the department has invited OLED talents, indicating that LG intends to commercialize automotive OLEDs as soon as possible. According to relevant sources, at the beginning of this year, LG Display's LG Display exhibited the automotive OLED panel at the Consumer Electronics Show (CES). Now, with the LG Electronics VC department, the commercial R&D speed will be faster.
Automotive OLED displays are expensive and can significantly increase the revenue of the LG Electronics VC division. It is reported that LG Electronics is negotiating with a number of car manufacturers, Mercedes-Benz is most likely to place orders. LG Electronics used to be the supplier of liquid crystal (LCD) panels for Mercedes-Benz E-Class models. Mercedes-Benz has announced that it will switch to OLEDs in the future, and it may be a hit. OLED is mainly targeted at high-end customers. It is predicted that luxury models will be expected to adopt OLED after 2 or 3 years.
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