37 kinds of materials, 156 styles, 1927 clothes, took 96 hours... Haier washing machine used video to create a special "world map" for users around the world. This "world map" is not only the display of Haier's washing machine technology strength, but also highlights its "Haier trend" created in the world's washing machine industry.
The reporter learned that this special "world map" contains high-end materials such as velvet, silk, suit, fur, cotton, linen, sports, shirts, home textiles and other fabrics. After finishing the “World Mapâ€, all the clothes and fabrics were sorted and sent to the Haier Clothing Care Center for cleaning. By comparing the details of the two "world maps" before and after washing, both cleanliness and flexibility have been significantly improved. It is worth mentioning that the clothes used in the map are provided by the Haier Yilian Ecological Alliance enterprises such as Baoxin Bird, Fu Anna, Haishu House, Wanshili and Sinor.
After the "World Map" video was uploaded to the network, it was spread rapidly, and as of press time, there was already 1 million broadcasts. Netizens have praised Haier washing machines: not only washed out the world, but also washed out new heights, high-end clothing care is no longer a problem. Indeed, in the traditional concept, high-end clothing represented by cashmere is not machine washable. In order to break through this industry problem, Haier has innovated air-washing technology to achieve cleansing of clothes while changing its activity through steam-changing steam. Silk, velvet and other high-end clothing can be perfectly protected. The Wall Street Journal and many other foreign media praised the third washing method after washing and dry cleaning.
In addition, Haier pioneered a series of washing machine products, not only leading the industry in terms of technological strength, but also leading the industry in the trend of washing. For example, fast-drive washing machine, one motor outputs two kinds of power, saving users 55% of the washing time, leading the industry "fast wash" trend; no-clean washing machine innovative "wisdom ball" technology, preventing dirt from adhering to the wall, leading The trend of “healthy washing†in the industry; seeing washing machines, automatically identifying clothing and matching exclusive care solutions, leading the industry “wisdom wash†trend... These technological products that lead the world trend have become the best for Haier to create a “world map of clothingâ€. illustration.
With the innovation of original technology, the iteration of products, the satisfaction of user care needs, and the leading trend of industry care, Haier washing machine can become the “leader†to redefine the world care pattern, which has a direct relationship with the strong R&D strength behind it.
At present, Haier's 100% revenue in the global market comes from its own brand, and its overseas brand-making achievements are remarkable. In terms of globalization, Haier has set up 10 R&D centers, 24 industrial parks and 108 manufacturing centers around the world to form a “three-in-one†localization layout, and take the world's top 10 R&D centers as the tentacles to form user-led technological innovation. The 10+N model quickly responds to local user needs and is the creator of the global trend of personalized care.
According to the first quarterly report of 2018 in Haier, Haier's washing machine market share reached 32.20%, which is 1.76 times that of the second place, and continues to rank first in the industry. In this regard, industry insiders said that with the deepening of Haier's strategic transformation, the creation of the first eco-brand of the global smart family featuring “ecological assets†will have a profound impact on the entire home appliance industry.
Driven by the “one person in one†model, Haier adheres to the user-centered approach and leads the Chinese home appliance industry from the “technical introduction†of the past to the “technical output†and becomes the world by creating an open and innovative ecosystem. The common choice of users. Up to now, Haier washing machine has ranked first in the world in the 9th year with a market share of 14.6%, providing personalized care solutions for users all over the world, and becoming a veritable industry trend leader.
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