In the past year, the smart home industry has received a lot of attention. According to analysts' forecasts, the global smart home market will reach 79.3 billion U.S. dollars by 2021. In the face of such an attractive market, not only giant companies have laid out smart homes. Smart home agents have also become extremely hot and can’t wait to get a share. Although the smart home prospects are generally recognized as good, risks and profits are often proportional. Smart homes, as a new industry, are even more so. Wisdom.com has meticulously put together a “smart home entry guide,†which is for those who want to be smart homes.
Recently, such a poem has become popular in the smart home circle:
It's a coincidence that it's smart, smart, and entrepreneurial.
I do not know the true colors, angered the mountains and rivers.
There is not enough energy, and he sighs for investment.
The teacher did not die before he died. No user has been seen so far.
People who haven’t touched the smart home may laugh off after reading it, and those who truly go into the smart home industry really feel the same after reading! Looking at the domestic smart home market, smart home companies and smart home products are mushrooming. growing up healthily. Many products, different standards, market confusion. Many things are still in the conceptualization stage. In this regard, the future agents who have joined each other have complained: "There are too many brands, and domestic ones are still foreign. Advertisements are playing much more, and they look dizzy. They don't know how to do it." Difficult to get a share in smart home.
The Zhijianet Xiaobian learned that many entrepreneurs decided to join them simply relying on the publicity slogans they saw on the Internet or the copy files that were optimized to be nearly perfect. They simply did not understand the structure, performance, and application fields of this enterprise product. Not dangerous! Although some entrepreneurs have also done market research, understand the products thoroughly and thoroughly, and want to show their talents in the smart home industry, but the market is cruel enough, and the understanding of the market is not so accurate. It is also very difficult to avoid failure.
In fact, the smart home market has always been cold and hot, and it still faces many difficulties in landing promotion. After the development in 2017, although most people have already accepted this concept, there is still much room for concrete implementation. In the face of more and more smart home brands on the market, if you are a newcomer and you want to join this circle and you want to find a smart home brand that can make money, then please continue to read, and then Zhijia.com will continue to operate for many years. Experience, to share with you, how to join the smart home industry in 2018!
One is the best for yourself
There are many brands of smart homes on the market today, and there are a variety of technologies. However, according to the application methods, there are two types of smart homes: wireless and wired.
Wireless smart home
The common wireless transmission methods in the market are nothing but infrared, Bluetooth, wifi, radio frequency, Zigbee, Z-wave, power carrier, etc. Each transmission method has its advantages and disadvantages.
2. Wired smart home, also known as bus type
In this way, all control devices must be connected to the controller through wired methods. The signal lines of the controller terminals will be scary. Once the problems are encountered, if the indicators are unclear, it will be difficult to troubleshoot, and the wiring costs are high and the maintenance is inconvenient. The inconvenience of renovation is also its shortcomings. Of course, this does not mean that the cable is useless. If a good pipeline is reserved at the beginning of the design of a new house, many problems can be avoided, and its super stable performance is also an advantage that the wireless model can never surpass.
Therefore, wired smart homes have a high degree of responsibility for wiring, are difficult to install and debug, have high costs, are troublesome for after-sales maintenance, and have long transmission distances. They are suitable for smart building applications in buildings with an ultra-distance. The wireless smart home has good stability, simple wiring, simple installation and debugging, low cost, and is suitable for families and small areas of public places. Therefore, if you want to join the agents of the smart home industry, you must be clear about your mainstream customers. Look for the corresponding manufacturer.
Second, to consumer demand-oriented
According to Zhijia Xiaobian, most people choose smart home to value their use value, that is, what can really bring improvement to their own lives. Therefore, the demand for smart home-oriented market has become a dominant factor in the entire industry. The decisive factor for a one-step development. At present, the top three smart home functions most valued by consumers in the market are: security, security, entertainment, and convenient and efficient home life. In other words, at this stage, who can interpret these functions to the extreme, whoever gets the favor of the market!
1. Security anti-theft is essential
"Safety first is the common saying that ordinary people often chant. From ancient latches to modern security doors, it is an essential part of family safety. Now that smart homes are in people's lives, security and security are still the first issues to be solved. The family intelligent security system has well assumed the functions of security and security. With a full range of intelligent security systems, it has built an invisible “steel wall†for the family. Therefore, when choosing a smart home brand, we must pay attention to the stability of its security part.
2. Entertainment and leisure came into being
When the sense of security was met, people's entertainment and leisure needs came into being. To make life easier and more enjoyable, the smart home entertainment system is definitely the best choice! Then you need a smart home system that can highly integrate with existing entertainment devices and can easily manipulate these devices so that consumers can easily enjoy high technology. Bring convenience.
3. Convenient and efficient icing on the cake
Security is guaranteed and the needs of family entertainment are fully met. Life is still to return to the truest side, namely, convenience, comfort and efficiency. Smart home through home networking, to achieve automatic control of home devices, with a simple operation, to achieve integrated home management, whether it is air-conditioning, television or electric lights, curtains, rice cookers, water heaters, can achieve a key control and Remote control, icing on smart life.
In addition to these essential features, other fancy features, sometimes just a vase, are not very practical, and only those high-end people need to use them to embody the distinguished status. Really understand the characteristics of smart home brands, this is particularly important for friends who want to join!
Third, choose a reliable smart home brand
1. According to the market positioning more selected brands of several varieties
For first-time friends, first you need to select the brand that suits the local market price according to the local consumption level, make a positioning for the products that you are ready to sell, be prepared to be a high-end villa row house, or be a relatively ordinary community suite. If you position yourself very quickly, then you must be prepared for long periods of time. It is recommended that franchisees can choose more brands of several varieties, so that customers have more choices.
2. Stability of brand performance
The stability of product performance, which is overwhelming, performance is unstable, and it is useless to be cheap. To know the customers who can afford smart home, they will not care about a few dollars cheaper. What they want is a kind of comfort and Convenience, if your product performance is unstable, often appear, then not only they will worry, you as an affiliate will also be annoying to them because you are not finished selling the product, you also responsible for follow-up maintenance It!
3. Manufacturer price system
The price system set by the manufacturers is very important. Some manufacturers, in order to expand their market share of products, the market price of virtual products, played a very low discount for franchisees, gave you a high rebate, it seems very lure People, in actual operation, it is totally impossible to sell according to the market price, it is like to spread the price tag of clothes, people will not believe it for a long time, which will make franchisees very passive. And you get 20% off here, he hits 70% off, and even some brand manufacturers do not manage their own distributors, put the product on the electric sales platform, the price is so transparent hanging on the Internet, you quote 50,000 products How can you explain how the customer can interpret it as long as 20,000 on the Internet? Therefore, price protection is very important for franchisees!
4. Strength of the manufacturer and follow-up technical support
The strength of the manufacturer and the follow-up technical support are very important. No matter how good the smart home products are, they are all electronic products. It is difficult to guarantee that it will not cause any problems during the long-term use. Occasionally, a small problem with the product is not terrible, terrible is that there is no professional technical support, you do not know where the problem is? Imagine if you encounter such products and companies, how do you later develop customers? Agent is a The two-way choice, only mutual trust and respect can achieve a win-win situation.
TIPS:
1 Now that there are some smart home companies in the market that recruit franchisees, they are blindly talking to you about the prospects for smart homes, how good the market is, and how profitable they are. In fact, many times they are pitting you. Although the concept of smart home has been hot, but the current market is not yet fully mature, the real demand is far less than they say, if you do not have enough financial resources, perseverance and human resources, it is really not easy to do a good job. Those companies that tell you how to do it will only make you under pressure and promise to give you a big area. If the goods cannot be sold in your hands, will it not be you who lose the last?
2 smart home companies really worth your cooperation, they will generally tell you the truth of this industry, let you know that reality is not as good as you had imagined before, but also to understand whether you have the persistence of perseverance, whether it has its own sales channel. Because they really want you to make money when you join, only you make money, they can make money, not just charge you how much the initial fee, or how much to sell to you on the finish, they do not want to earn you Money, but to earn your customers' money, end customers are their real goal
Fourth, smart home agents self-cultivation
Everything is only a matter of the east, and we want to join the smart home industry. Apart from demanding external conditions such as the market, we must also have certain conditions in order to be successful in this industry and gain a share.
1. To have a technical team
The basic requirement for an agent's smart home is that a company must have a legitimate qualification license and must be a legal natural person or other organization approved and established by the state. Smart home agents need huge technical support. To achieve a smart home form, there must be a technical team. As in the implementation of smart homes, the long-line approach is to connect in a preferential manner. This type of wiring is very complicated , The workload is very large, and maintenance also requires technology. Therefore, it is impossible for a company with a single structure to complete such a high-strength and difficult technical problem. Therefore, it is necessary to successfully join a smart home agent as a home agent. Your own technical conditions must pass.
2. Have a certain business background and business experience
Smart home agent is a new agent to join, it does not need general project agents, smart home agents may make up for market gaps, seize market opportunities, but also will face many unprecedented difficulties. No smart home agent businessman has no experience to learn from. The home agents intelligently rely on themselves to explore slowly and explore the problem-solving exports. Therefore, to join the smart home agent industry, a good business background and business experience is very important.
3. Have a certain degree of economic strength and investment strength
Smart home agents will be represented by a project that contains high-tech technical strength. This project requires a lot of investment capital from R&D to implementation, technical innovation and technical maintenance. As a franchisee joining smart home agents, we must With strong economic strength and investment strength, in the initial period of joining the home agents, our capital investment may be as high as millions, which is not a small investment, therefore, want to do smart home agents must do a good job Preparation for substantial capital investment.
4. Familiar with the local market environment and consumer demand
To do any project, we must advance the best market research and consumer surveys in advance, and smart home agents are no exception. A local market environment determines whether there is a good platform for the sale of our projects or products. The consumer's consumer demand determines whether our products meet the needs of consumption, that is, whether they can get everyone's love and welcome. The market is closely related to consumers. Whether or not the needs of consumers will determine whether our products have a market or value.
To do smart home agents, there is no good interpersonal communication skills, and social relations, how our products are sold out, there is no certain financial strength, how our investment will win back the principal. This is a challenge to the individual's ability. If you have all the above conditions, then you may wish to try the smart home agent's project.
I believe that the above points will be helpful when you choose to join a smart home brand. If you want to know more about smart home knowledge, please contact us at www.zhijia.com.
Recommended reading
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My Smart Home Entrepreneurial Note (below): Detours and Lessons Learned at the Start-Up Period
80 grassroots self-made entrepreneurial record (on): nearly ten thousand words smart home entrepreneurship experience to share!
80 grassroots self-made entrepreneurial records (below): out of the smart home business dilemma of the five major points!
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