By implementing innovative technologies, the tourism and hospitality industries will transform to enhance the experience of each traveler.
On a global scale, from transportation, logistics, retail, manufacturing to the food industry, industries are accelerating the adoption of technology. However, the history of the travel and hospitality industry has relied on people to provide experience for customers. Even in the digital travel business, we expect this to change in the future.
Internet of Things, artificial intelligence, technology in the Internet and virtual reality (VR) will directly influence how consumers interact with brands. The travel industry will also undergo major changes to provide a comfortable, convenient and enjoyable consumer experience. Let's take a closer look at some of the solutions that the technology will provide to the industry in the future.
Unmanned hotel lobbyIn the past, the time it took for users to check out and book in the hotel lobby was usually lengthy. However, with the development of technology, people staying in hotels will become more seamless. Most of us have experienced the on-call taxi business. For example, we use an app on our phone to book a taxi and send us to our destination. Check-in and check-out at the hotel are somewhat similar to booking a taxi. Customers can book their room numbers on their mobile phones and access the room via biometrics or their mobile phones. It defines a seamless experience.
Chatbot and artificial intelligence management servicesAnother imminent development is the chat bot. In the future, chat bots can take over booking services to meet all travel needs of passengers – flights, trains, hotels, meals, and more. In addition, many voice assistants have appeared on the market in the past two years, and voice is becoming the preferred communication mode. It is not difficult to imagine that future AI or concierge services will be able to take care of all the needs of users.
personaliseAccessing consumer data enables brands to create an unforgettable experience for consumers. Not only does it help provide a pleasant first experience, but it will also unlock the most valuable side of the business – reuse. A personalized experience has a long way to go to maintain and nurture customers. Imagine being in the hotel (no need to stay in the living room waiting for the room key), when you walk into the room, you find your favorite music playlist, and the room has been adjusted to the optimum temperature, the table is on you Favorite dish. Is this all simple and beautiful?
Membership planSince there are quite a few processes in this section, you must build your user stickiness. Therefore, new projects must provide more things than the core brands, so that customers become the center of pleasure. As a result, member projects that provide horizontal benefits across verticals, such as hotels, flights, and transportation, will earn greater membership loyalty.
VRFirst, the implementation of VR will revolutionize the intended experience of booking consumers through the immersive experience. The user can see the room condition and book in the airplane, car or other public places.
It is safe to say that the tourism and hotel industries are at an inflection point. By implementing innovative technologies, the tourism and hospitality industries will transform to enhance the experience of each traveler.
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