"Connected" released an article saying that in the face of continuous changes in the market, HP, Dell, EMC and Intel continue to restructure, but have not been able to successfully transform. They have tried to transform into software companies and cloud companies, but now they are back to hardware companies. They have not been able to see the future trend of the industry. At present, only Intel has seen the next wave: artificial intelligence.
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Hewlett-Packard, Dell, EMC, Intel, these giants of computer hardware are not what they were 10 years ago, not even five years ago - or, to some extent, not a few months ago.
These hardware giants are aware that the technology industry is changing. With the rise of smartphones and tablets, the importance of PCs has fallen dramatically. With the rise of cloud computing services from companies such as Google, Amazon, and Microsoft, many companies can build websites and other software without having to purchase hardware for their data centers. When hardware is needed, companies are looking for non-traditional hardware, which is due to the influence of several Internet giants, including Facebook and large cloud computing providers. However, while HP, Dell, EMC and Intel have seen these industry changes, they are often uncertain about how to respond.
As the industry in which they continue to evolve, they continue to reorganize, transform, and reinvent themselves in an effort to keep pace with the times. Sometimes they launch acquisitions in new markets. Sometimes, they will abandon these acquisitions and bet on other new areas. The only constant in the hardware industry is change.
For a while, these hardware giants thought that the best strategy would be to transform into a software company. In 2010, Intel, the world's largest computer chip maker, spent $7.68 billion to acquire security software company McAfee. A year later, PC and server giant Hewlett-Packard Hao purchased $11 billion in "Big Data" company Autonomy. In the next few years, another PC and server giant Dell spent billions of dollars to annex a variety of software companies. However, these mergers and acquisitions have not worked. Dell sold its software company this summer. HP bid farewell to Autonomy last week and sold the software division to Micro Focus. In the same week, Intel split McAfee.
Dell and Hewlett-Packard also thought they could become cloud companies. However, the direction of this direction has not been successful. Therefore, they are now reorganized again. Hewlett-Packard is split in two, and one of the companies this week acquired Samsung's printer division. Dell merged with EMC. At the same time, Intel is actively acquiring a number of companies that produce different types of chips. After the field of folding software, these hardware companies are now back to the hardware company. In short, they have been struggling to find technology that will fit into the future. Intel did it, but other companies are hard to say.
Crazy acquisitionIn the face of market changes, some companies can achieve transformation. 15 years ago, IBM turned into a completely different company. In 2002, it acquired IT consulting firm PricewaterhouseCoopers. Three years later, it sold the PC business. In the years that followed, it focused on providing hardware, software and consulting services to large companies, and this strategy ultimately yielded results. Just as PCs become commodity items – the market is clearly in a recession – corporate IT is a lucrative high-margin business.
As the market continues to move from PCs to mobile phones and tablets, other computer giants have tried to adopt a strategy similar to IBM. Dell continues to make big acquisitions, and its companies include database software vendor Quest, network security company SonicWall and cloud management company EnstraTIus. Intel is taking McAfee. Hewlett-Packard has adopted the most radical strategy - or at least it has worked hard. In 2011, when the then CEO of HP, Leo Apotheker, announced the acquisition of Autonomy, the industry reported that the company would sell the PC division. But a month later, Apotheker was fired and the company shelved plans to spin off the PC division. When you try to completely transform a big company overnight, investors will be scared. But HP does need to be transformed, and the urgency of the transformation is increasing.
By the early 2010s, cloud computing began to change corporate IT, and all of these companies needed change again. Intel has achieved success this time and has become the main chip supplier for Internet giants including Google, Amazon, Microsoft and Facebook. It plays the role of driving cloud development. But those big Internet companies have placed Intel's chips in new servers and data storage devices, bypassing HP, Dell and storage giant EMC.
HP eventually split into two companies, HP Enterprise (commercial hardware and software) and HP Inc (PC and printer), to focus on its expertise, but it missed the opportunity. Amazon dominates the cloud, and Google and Microsoft are far behind others. Microsoft has been savvyly remodeled. Although it and Google still face many development obstacles, in general, the situation is better than HP and Dell. Hewlett-Packard not only missed the opportunity, but also paid a heavy price for the wrong bet on Autonomy.
Looking for a new directionThe lesson learned by Dell, EMC, Hewlett-Packard, and Intel in recent years is that it is not easy for a hardware company to become a software company. But in fact, companies in the software field have made similar mistakes. The lesson that Google and Microsoft have learned is that it is not easy for a software company to become a hardware company. In recent years, Google has acquired mobile phone maker Motorola Mobile, but it was not long before it was handed over to Lenovo. Microsoft is reducing the acquisition of Nokia mobile phone assets.
The bigger problem for Dell, EMC, HP and Intel is that they don't see the future. Intel should have invested more in the mobile space than in acquiring McAfee. Hewlett-Packard should have placed more emphasis on the cloud than on acquiring Autonomy.
However, Intel is looking at the next wave: artificial intelligence. It split McAfee in the same week and acquired Movidius, a company that builds AI chips for devices such as drones and smartphones. This acquisition gives Intel an opportunity to truly stand firm in the mobile market. Last month, it also acquired server AI chip maker Nervena. Last year, it also won $16.7 billion to win Altera, a programmable chip maker that helped AI.
These acquisitions are also wise because they are closer to Intel's core business. The chip maker is seeking to acquire other chip makers. But this strategy alone is not enough to bring success. After all, HP is betting on the printer business, but that is clearly not the future of the industry. (Lebang)
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