Full chain layout audiovisual transmission This company has proven that Broadcasting Systems still has...

During the event, Oriental Pearl announced the layout of its entire chain in the network audiovisual field. The IPTV, Internet TV, cable digital pay TV, mobile TV and film and television production, copyright distribution, console games, and mobile games, etc. that are fully licensed and operated jointly made their debut. . Among them, the new ideas for the development of BesTV and Wisdom and Broadcasting, which are owned by Oriental Pearl, have attracted attention.

How to define "excellent content"?

With the rapid development of new media, high-quality content has become the "battleground of the military." The Oriental Bright Pearl's BesTV's deep-cultivation content system builds and upgrades, and gradually reveals its advantages in high-quality copyright content. Regular content projects include important international events such as the NBA and Premier League, as well as IP resources for programs such as film, documentary, and children.

As a movie and television content platform under the Oriental Pearl, Shang Shi Ying Film Group has established a series of high quality drama series in recent years based on real-life attention and value guidance. Among them, "Ordinary World" adapted the classic of Lu Yao's classics in a realistic way. After broadcasting, it received good responses. It won the Flying Award, the Golden Eagle Award, the Magnolia Award, and the "Five-One Project" Outstanding Work Award. The “Old Chinese Medicine” being filmed is a change in the fate of a small person. The dramatist Gao Mantang hopes to map the status quo of protection and inheritance of contemporary Chinese medicine culture with the help of telling the story of traditional Chinese medicine culture and traditional medicine, and brings some “Chinese medicine culture”. Thinking and shocking."

At the same time, Shangshi Film Industry is based on the overall strategic layout of the Oriental Pearl, focusing on the global market and linking with global high-quality resources such as BBC, Disney, Fuji TV, Sony Pictures, and Hong Kong Asia. In 2016, the natural film "We Were Born in China" co-wrote with Disney was buzzing in the domestic and foreign markets; this year, the record film "Earth: The Magical Day" co-produced with the BBC has attracted much attention. On December 8th, Disney World's first Chinese-language love movie "If the Prince fell asleep" is about to release on December 8, and the signing of the memorandum was also completed this year with BBC Universal's cooperation with British Longevity Drama "Dr. Doctor". Its series of co-prototyping and derivative development is advancing, which marks a new milestone in the cooperation between the two parties.

In addition to quality copyright content, Oriental Pearl also has innovative initiatives at the content production level. The “Knews24” unveiled at the show is the only professional 24-hour news live stream tailored for new media in the country. It was launched by Oriental Pearl and Shanghai Radio and Television Media Center and was backed by a team of more than 1,000 SMG news professionals to see the news network. , IPTV, mobile TV, Internet TV, and mobile clients provide a 24-hour continuously updated video news stream "Knews24" and a batch of on-demand Internet video news programs for the dissemination platform. It has become a strategic plan for SMG's new media client. The important composition.

Its main contents include normalized news news broadcast, live events of major events and emergencies, in-depth investigation and reporting, news interpretation and commentary, visual data news, and “professional shooter” featured content, setting up a more appropriate communication environment. The quality news content production mechanism.

"One-stop" mobile game distribution service platform to expand the content chain

In addition to traditional audio-visual content, Oriental Pearl also focused on expanding its multi-content products. The four games displayed in the event can respond to this.

"Sonic Power" is the first Simplified Chinese game produced by Sega. After the release, it has accumulated more than 116 million sets of sales in all major platforms. There are dozens of adapted games, and it has derived from film and animation, peripheral toys, and downstream art facilities. And other peripheral products; Oriental Pearl released the "Final Fantasy 15" simultaneously last year, and this year goes further, achieving simultaneous global release of 4 DLC chapters, and the game experience has been upgraded; "Horizon: The Twilight" in the free exploration of the game and The interactive element design performs well and attracts many players. As the most important issue of Sony's release this year, its sales volume hit a record high in the Bank of Communications; in addition, the 4K simulation car game "Forza7" formed a breakthrough in quality and models, and the game experience was good.

Currently, BesTV's first "one-stop" mobile game distribution service platform is officially launched, starting with the four core points of distribution, IP, capital, and billing, and creating a dual-attribute platform with "media + games." The BesTV Mobile Games platform currently has a variety of game information programs such as "The Game World" and "Pola Rabbit", covering all subway and bus lines and some commercial areas in Shanghai. At the same time, agents, issued "behind the Bell to adventure" "food contract" "Cucurbita" "Summer Beauty Diary" "Wangqie cool run" and many other games.

"Next Generation" Audiovisual Communication Creates "Smart City"

The BesTV fourth-generation “Little Red” smart set-top box unveiled at the event demonstrated the progress of the Oriental Pearl in hardware configuration. The NBA-qualified set-top box customized to suit the individual needs of the user, in addition to the intuitive display of NBA elements, is further equipped with the latest EPG5.0 to further enhance the immersive viewing experience. The “speak and see” Bluetooth voice remote control function also gives the “audiovisual” richer interactive qualities.

In addition, Oriental Shopping’s VR experience also has new highlights. The experience of mobile terminals and panoramic shopping can help customers truly perceive the adaptation of products in everyday life, especially in the consumer fields such as home appliances, furniture, and decoration. Apply effects.

As the main undertaking unit of NGB Wireless Trial Network project, Oriental Pearl actively promotes the construction of NGB-W (Next Generation Radio and Television Wireless Network) broadband network and ICT special network, and explores important support for the business paradigm and path innovation of urban management and social governance. . Zhang Wei, president of Oriental Pearl, stated that the Internet of Things is not only a highland for industrial clustering at the moment, but also an important extension of Oriental Pearl’s “entertainment+” strategy. “In the fields of smart terminals, cloud computing, big data, and artificial intelligence, we are active and leading companies in the industry. Cooperation, from the radio and television spectrum of the old advantage areas, continue to seek industrial breakthroughs."

Specifically, the Oriental Pearl cut into the “big cake” in the domestic industry of IoT – low-power wide-area Internet of things (low-speed Internet of Things). At present, the application scenarios of low-speed Internet of Things are mainly concentrated in the public service field, including public security, public management, and people's livelihood services. This demand scenario is consistent with the development path of “Smart City, Smart Community” in the future. In addition, the creation of a cross-border internet of things platform also shows the long-term thinking of the Oriental Pearl in its development strategy. In June of this year, Oriental Pearl signed cooperation agreements with Microsoft and Tencent, and also joined hands with Ali, Baidu, Tencent, Foxconn, and HKUST to establish the “New Generation Artificial Intelligence and Big Data Alliance” in an attempt to promote a better collaborative scale effect. .

When Tian Jin, deputy director of the State Administration of Press, Publication, Radio, Film and Television, inspected the current China Network Audiovisual Conference and Exhibition, he expressed his expectations for the existing exploration of the Pearl Oriental. He pointed out that the video news should provide text content at the same time, making it easier for the public to watch. At the same time, it affirmed the work results of the current stage of Wisdom and Broadcasting, hoping to give full play to the advantages of radio and television to provide more convenient public services for urban management and for the people.