Operators are entering the TV market at unexpected speeds. The television market mentioned here is not a previously provided viewing service, but it is starting to sell TV sets!
This is after the radio and television company intervenes, another operator officially sells TV. With the arrival of these operators, their advantages of linking up with the industry chain will gradually exert their effects in the terminal market, but they will also be able to take goods from the manufacturers by means of quantity. The need for low prices goes without saying. TV or even household appliances industry, in the future, whether manufacturers or channel providers, making money more difficult.
Operator intervention, the advantage is the entire industry chain
In less than two weeks ago, China National Grid announced that the company had already begun selling TVs, refrigerators and other home appliances. Just today, China National Grid once again broke the news. China Mobile officially released T1 Smart TV during the “2017 China Mobile Global Cooperation Conferenceâ€. Including the 43/49/55 three dimensions, it basically covers the mainstream entry to the mid-to-high end market, adding a touch of bright color to the 4K smart TV market this year.
This concern finally came. When the company engaged in home appliance retail, the author worried about whether telecom operators would intervene. The strong intervention of mobile now indicates that this has already happened. And from the configuration point of view, the movement is obviously with "sincerity". Unlike the past, there are times when sales promotion, engage in a bargain to just fool around the consumer.
As the upstream of the industrial chain, whether it is broadcasting or television, they all have a huge amount of user data. It should be said that they are spread all over the country and are enough to penetrate into thousands of households. Compared with physical store outlets and e-commerce providers, their greatest advantage is that they can use their business opportunities to directly communicate with consumers directly.
This kind of door-to-door service has natural advantages compared with consumers who have to go to a physical store on their own or compare products online. Especially for some non-young people, it can be said to do what consumers want.
The radio and television companies reported in the previous article have already allocated some services to individuals in the stores, and they are quick and skilled. For the bottom clerk, the model has not changed much since the small items such as routers and boxes have been previously exchanged for television. If the mode of selling large items is determined to be effective, it is in the loop. The speed of copying is extremely fast. In the same way, with the mature TV product as the starting point, if consumers' concerns are dispelled, the possibility of reintroducing other large appliances such as refrigerators and washing machines will increase.
Therefore, the intervention of giants such as radio and television, mobile, etc., and other companies in the home appliance channel should be sufficiently vigilant. After all, they have a mature model and have completed industrial chain services. This kind of competition did not exist in previous opponents.
The manufacturers are helpless, making the market more difficult to make money
Why is there such a phenomenon? It can only be said that with the richness of China's television industry chain, it has opened up a shortcut for all channels.
In terms of the upstream, whether it is a chip or a panel, mainland China is already one of the world's largest distribution centers; in terms of terminals, China has been the largest market for global TV OEM shipments for many years. Therefore, there are many brands involved in the television industry in the past two years, because the barriers to entry are low and brands will become more and more. For these brands, as long as there is a concept that can be bundled, the hardware level has nothing to fear.
This foundry not only has brand manufacturers such as Skyworth Mango TV OEM, TPV for Philips OEM, BOE KoChuang for many brands, but also from various suppliers to take accessories, self-assembly of small factories. Objectively speaking, the current TV market, as long as you want to do, there is no problem with the supply.
Under this circumstance, operators such as radio and television and mobile operators stepped in. This was the third wave after Internet brands LeTV, Xiaomi, and Sharp and Philips returned. Judging from the development trend, they are only using the channel advantage to test the water at this stage, and the pressure in the early stage is concentrated on the existing home appliance channels. In the later period, if you use your own brand to intervene, then it will be a huge impact on the entire TV market and the possible home appliance market.
Because the television industry has fallen into a long period of low profits or even lost money under the influence of the Internet and the reversion of foreign brands, the small profits, quick turnover, and price war are more normal than ever before. The value brought by manufacturers has returned to reality in many years. In front of it has been hard to see. With the strong intervention of operators, the situation of small profits but quick turnover and price war will only intensify. It will even directly offset the buffer brought by panel price drop to manufacturers, and may even bring the color TV industry directly to the next more fierce competition. stage.
It should be said that there is a more powerful opponent in the market. Initially, the interest of the business will be impacted, but the interests of the latter manufacturers may be impacted. Therefore, while welcoming their arrival, some manufacturers should also make corresponding assessments to analyze the impact of this incident on itself, so as not to be dragged into the quagmire again when performance is just getting better.
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