Artificial Intelligence Television Industry Alliance officially established

The Smart TV Industry Summit Forum was held in Beijing. The China Electronic Chamber of Commerce and Jingdong Home Appliances jointly released the “2017 Artificial Intelligence TV White Paper” to provide a comprehensive introduction to the current status and development trend of the domestic artificial intelligence TV industry. At the same time, the “Artificial Intelligence Television Industry Alliance” formed by the China Electronic Chamber of Commerce and JD.com’s home appliance co-sponsored by Changhong, TCL, Hisense, Storm, Xiaomi, LeTV, Microwhale and other 20 companies and organizations was formally established. The forces of various industries and academia will collaborate in cooperation to jointly promote the integration of artificial intelligence technology and television industry in technological innovation, application breakthroughs, and marketing promotion.
White Paper Launches Artificial Intelligence TV Definition
As one of the emerging industries in which the state explicitly proposed to “accelerate cultivation” and write national government work reports, the field of artificial intelligence has achieved rapid development in recent years, and the application of artificial intelligence TVs to represent artificial intelligence technology in the consumer sector has also achieved a stage. In recent years, several TV manufacturers have introduced color TV products that use artificial intelligence as their selling point, such as Changhong CHiQ TV Q5N, Xiaomi TV 4, TCI Internet sub-brand “Thunderbird”, Mini Whale Smart Voice TV 2.0, Storm X5 ECHO, Cool Open U3B series, popular Q series and other products are based on artificial intelligence as the main promotion point.
However, because the development of the artificial intelligence TV industry is still in its infancy, the definition is not clear and the definition is not clear. Not all TVs with artificial intelligence labels are artificial intelligence TVs. Some can only implement simple voice interactions and lack artificial intelligence. Unique "cognitive-judgment-decision-making" ability.
The essence of the definition of Artificial Intelligence TV in the White Paper is that it can “receive user instructions through sensors, rely on basic applications and basic data platforms to identify and understand user goals, make feedback and processing, and at the same time rely on perfect technical logic and big data operations. Deep learning algorithm, analyzing user habits, mastering user preferences and behavioral logic to achieve more precise interaction and personalized content recommendation.”
Cognitive high-tech good artificial intelligence or TV standard
According to a survey conducted by the Consumer Electronics Research Office of the China Electronics Chamber of Commerce regarding consumer awareness of new technology for color TVs in recent years, in several new technologies for the OLED, quantum dots, lasers, and artificial intelligence that are relatively popular in the Chinese color TV market in 2017, consumers Intelligence sequencing is 38% artificial intelligence, OLED22%, quantum dots 12%, laser 8%. Artificial intelligence can be said to be one of the topics with the highest social concern this year. Since 2016, the color TV industry has begun to lay out and land artificial intelligence. This year, artificial intelligence TV products have become more mature and the lineup has grown.
Zhang Subing, director of the Center for Conformity Testing of Digital TV Standards at the Ministry of Industry and Information Technology, said that the current level of intelligence in artificial intelligence TV products has been greatly improved. National Digital Audio & Video and Multimedia Product Quality Supervision and Inspection Center for samples of more than 10 manufacturers such as Changhong, Storm, Thunderbird, LeTV, Microwhale, Xiaomi, and Hisense submitted by Jingdong Household Appliances, starting time, voice recognition method, voice recognition Accuracy, speech recognition time, smart search accuracy, smart recommendation accuracy rate, and intelligent service are multiple dimensions to comprehensively evaluate current levels of artificial smart TV products. The inspection data shows that, at this stage, the industry average voice recognition accuracy of mainstream AI TV products is 97%, the average voice recognition time is less than 3 seconds, and the smart recommendation accuracy rate is 93%. There is no problem for the user's normal interaction. However, Zhang Subing added that compared to the above indicators, the intelligent search capability of TV needs to be improved, and the scope of smart recommendation can be expanded and refined. Overall, there is still a certain distance between the current product and the real artificial intelligence.
According to Lu Jiebo, a well-known household electrical appliance expert and deputy secretary-general of the China Electronic Chamber of Commerce, the application of artificial intelligence technology, which is simple in operation, can be used to dialogue with people, and is autonomously judged by big data, gradually penetrates into every life scene. Under the background of smart life, the traditional simple high-quality, good sound quality, large screen, and more content are not enough to support TV as a home entertainment center. Artificial intelligence has injected new vitality into TVs, realized convenient control, multi-functional applications, and connected home appliances, consolidating the status of TV home entertainment centers. TVs that do not have artificial intelligence technology will become a non-viable display.
Pushing product upgrades Jingdong to create "artificial intelligence TV Festival"
Jingdong Big Data shows that artificial intelligence TV has achieved rapid development in the Chinese market. In the past year, Jingdong continued to increase the frequency of “artificial intelligence” keyword search, indicating that with the improvement of living standards, people are increasingly favoring artificial intelligence products with a sense of technology and fashion. Currently, consumers are paying attention to the quality and sound quality of their TVs and paying attention to the artificial intelligence function. It is precisely based on this trend that Jingdong United Technologies Co., Ltd. established a joint venture company, Linglong Technology, an artificial intelligence TV. It is this company's focus on the future of smart home smart core home terminal devices.
With the increase in consumer awareness of artificial intelligence products, the category of artificial intelligence televisions has steadily expanded. In July 2016, artificial intelligence televisions accounted for 13.3% of Jingdong Flat-panel TV SKUs (inventory units). By July this year, they have doubled to 26.5% and doubled within a year.
Jang Dongsheng, the general manager of the Black Power Marketing Department of JD.com's Home Appliances Division, introduced that JD.com, the largest consumer electronics retailer on and offline in China, has the responsibility and obligation to promote the entire color TV, in addition to providing consumers with the highest quality products and the most attentive services. The healthy development of the industry, and vigorously promote the popularity of artificial intelligence television. The current display technology and audio technology are quite mature. Consumers are generally satisfied with the quality and sound quality of flat-panel TVs. The new features brought about by the rapid development of artificial intelligence technology can stimulate the desire of consumers to adopt and become TV. The biggest new growth point in the field.
In order to better promote the development of the industry, Jingdong Home Appliances, in addition to the “White Paper” jointly launched with the China Electronic Chamber of Commerce, initiated the establishment of the “Artificial and Intelligent TV Industry Alliance”, and will also focus on the enthusiasm of consumers for artificial intelligence TVs in July 28. Japan and the mainstream TV manufacturers at home and abroad to open the first "728 artificial intelligence TV Festival", through "receipt coupons up to 1500", "limited to kill 30% spike" and other substantial promotions, so that new artificial television products can speed up the pace Enter more consumers' homes.
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