LCD as a dominant player has dominated the display industry for decades. Judging from the past 20 years, the size of the liquid crystal display market has increased by more than 10 times. However, as everyone knows, the current development of the LCD market has become saturated, indicating that the industry needs new development momentum. As a strong contender for next-generation display technologies, OLEDs are gradually emerging and there seems to be a trend to replace mainstream LCD TVs.
To say that LCD is dead! On OLED TV Great National Day Sale
In 2013, LG released the first 55-inch OLED TV in China, priced at 59999 yuan. The listing of OLED TVs brings us high expectations, but many people believe that the period for the popularity of OLED TVs cannot be completed in three to five years. The high price for the consumers can only wait patiently and expect the OLED industry's maturity and price reduction. The exciting thing is that OLED development is far faster than we thought.
The first 55-inch OLED TV in China was priced at 59999 yuan at the time
â— across the price gap 9999 yuan to open the OLED box?
Price is the biggest gap between consumers and OLED TVs. To effectively stimulate the development of the OLED TV market, the most effective way is to cut prices. In September of this year, Skyworth, a domestic company that sticks to the OLED line, launched a 55-inch 4K OLED TV with a model number of 55 S8. The price of 9999 yuan has reached the same level as high-end LCD TVs of the same size. From 59999 yuan four years ago to the same size of 9999 yuan today, it only took four years to complete a six-fold drop.
This year's 55-inch OLED TV fell below the million mark for the first time
This is the first product in the OLED TV market that has fallen below 10,000 yuan, which has a landmark significance for the entire TV market. Not only does it mean that OLED TVs have gradually progressed from the previous accumulation stage toward the rapid popularization and development. At the same time, OLED, as a strong competitor of the next-generation display technology, is returning to the hearts of consumers when the “picture quality is kingâ€. Unprecedented vitality is exhibited, and it will be necessary to die with LCD.
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