With the development of the economy, people's lives are getting better and better. Adding something to them from time to time has become the norm for most people. However, every time the e-commerce promotion season, there are always many consumers who have seen the price reduction, promotion, shocking price, jumping price and other irritating words can not control their own hands and impulse consumption, such as Miss Liu bought during 618 A lot of cosmetics, but after receiving the package, I found that I bought more and I was busy working for the return time. Mr. Li is an avid gamer. During the Double 11 period, he spent nearly 20,000 to buy top-level computer hardware. When the computer was installed, he found that he had no time to play. The student Xiao Zhao's economy is not plentiful. During the e-commerce promotion period, he bought an up-to-date iPhone for the first time, and the living expenses for the next few months were stretched. Examples of blind consumption like this are too numerous to mention.
Although their consumption has driven economic contributions, personally, buying something that is not practical is another waste. It is not easy to make money this year, and the awareness of rational consumption has gradually occupied the mainstream. Especially in the environment of buying a house, buying a car, and raising children, it is a math problem that every consumer must do.
With the acceleration of urban modernization process and the speciality of winter climate, coal heating, automobile exhaust emissions, and air non-flowing, many cities in China are vulnerable to haze weather, which has seriously affected people's living environment. And good health. Going out masks have become standard. Since 2013, the health problems caused by smog have gradually been taken seriously. The strong market demand has promoted the rapid development of the air-cleaning industry, which has also brought about the blooming of air purifier products. The more severe the haze, the higher the concern about air purifier products. In the three years from 2015 to 2017, air purifiers have become one of the essential health appliances in life. Some people say that the air purifier will become the fifth home appliance after color TV, air conditioner, refrigerator and washing machine.
For urban consumers who are deeply affected by smog, air purifiers are a must-have home appliance. When you purchase an air purifier, you can not only purify harmful gases that invade the room due to smog, but also eliminate smoke, sterilize, eliminate odors, and remove formaldehyde from various harmful substances in the room. If someone smokes at home, the purifier can quickly purify the harmful substances in the cigarette and give the child a healthy breathing environment. This is much more important than the second-hand smoke affecting the child's healthy development.
In the smog economy, air purifiers are so important that they have always been a hot topic for consumers. The data shows that in the second half of 2017, the autumn and winter seasons entered, the air convection deteriorated, the air quality decreased, and the annual sales of air purifiers reached 5.2 million units. In recent years, the sales volume of air purifiers has gradually increased, from 1.12 million units in 2011 to 3.52 million units in 2015, an increase of 214.2% within five years, with a compound annual growth rate of 42.84%. It is estimated that by 2017, the market will sell nearly 10 million units.
Recently, with the approach of the double twelve, the consumer's shopping enthusiasm is once again ignited. For consumers who are deeply affected by smog, the purchase of a favorite air purifier has been put on the agenda. In addition, the empty net manufacturers also carry out various types of promotions such as rebates and gifts, and the sales volume of air purifier products is expected to reach new heights. But behind the lively appearance, the news of the price increase of air purifiers began to go away. This double 12 may be the last discount sale.
Experts pointed out that with the strict environmental protection and rising raw material prices, there will be a wave of price increases in the air purifier in 2018. In the first aspect, the data shows that the Yangtze River spot copper price is 49,850 yuan / ton, up 2,730 yuan / ton; the Yangtze River spot oxygen - free copper wire (hard) price is 50,750 yuan / ton, up 2,730 yuan / ton, including the price of raw materials such as enameled wire, copper and aluminum The main factor in the sharp increase in prices is the increase in raw material prices. In the second aspect, due to the pressure on the human resources of large enterprises, the wage hikes of major enterprises have started, and all major power companies have begun to raise their wages. As a result, the labor cost has risen sharply, which is one of the reasons for the price increase. In the third aspect, environmental protection continues to be severely cracked, and the cost of upstream packaging and accessories suppliers of affected household appliances has risen, which in turn has forced home appliance companies to raise prices. This upstream factor affecting brand manufacturers’ price increases is inevitable. In the fourth aspect, the entry barriers for home appliances and other industries are getting higher and higher, the cost of upgrading and upgrading of consumer products is increasing, and the supply-side reforms are upgrading products to cater to the current market and national trends. All factors affect the cost of production and operation of manufacturers, and the price increases. It is also inevitable.
Experts and industry insiders said that this pair of twelve is different from the past, and there will be a price increase trend after the promotion. Especially for consumers who have recently renovated or are in a haze-polluted city, it is best to purchase in advance, especially Haier, the leading manufacturer of domestic air purifiers, will carry out a wave of promotions in the double 12, the newly listed KJ510F-EAA air purifier will Will launch a gift-giving activity, purchase a purifier to give Haier car purifier and air humidifier, while the product has problems within a year, only change the repair without the consumer worries, after the double 12, next year, the major brands of air purification The price of the device will rise sharply, and now is a good time to start.
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