When it comes to the hot spots of the technology circle in the past two years, smart driving and car networking are undoubtedly one of them. As an application closely related to people's daily travel, automotive intelligence has become a rigid demand. With this boom, the automotive electronics aftermarket is also growing rapidly. In 2017, what are the trends that are worth paying attention to in the automotive electronics aftermarket?
Car ownership has grown rapidly, and the aftermarket has helped auto electronics development
Since 2010, the growth rate of the global auto market has entered a steady growth stage, and it is estimated that by 2020, the global auto market will exceed 1.4 billion. In China, with the rapid development of the automobile industry, the car ownership has also increased rapidly. The average annual growth rate of domestic car ownership in 2006-2015 is 14.75%. As of 2016, China's car ownership has reached 188 million, and it is expected to exceed 260 million by 2020. This also provides a broad market space for the development of the aftermarket.
â–² Figure: Domestic car ownership (10,000 units) and year-on-year growth rate from 2007 to 2016
At present, due to the short development time of the smart driving market, the maturity of the industry needs to be improved, and consumers are less aware of it. In this case, without installing the original car ecology, the installation of a simple installation concept is more acceptable to consumers than the central control modification. In addition, due to the monopoly degree in the post-installation electronics market and the relatively low threshold of product certification, it will also be developed ahead of the vehicle-controlled system.
Car GPS navigation market is growing steadily, leading demand in the low-end
According to relevant data, the domestic navigation and aftermarket market in 2015 has exceeded 11 million units. With the further improvement of the automotive aftermarket and the high-speed period of passenger vehicles entering the maintenance and repair period, the car GPS navigation equipment will continue to develop rapidly in the next 3-5 years.
â–² Figure: Domestic rear-mounted navigation market scale (10,000 units) and year-on-year growth rate
At present, the consumption of car navigation and audio-visual systems by domestic consumers is still dominated by low-end and mid-range. The mainstream price acceptable for products is between 2000-5000 yuan, 46% of consumers choose products at this price, and Under the constraints of economic conditions, 26% of car owners chose low-end products with a price below 2,000 yuan. Products with prices between 5,000 and 10,000 yuan account for only 24% of the total market.
Another concern is that with the car navigation system gradually being recognized by people, its huge market has also attracted the attention of car companies. The shipment volume of the car navigation system pre-installation market has also grown rapidly. In 2016, the shipment has exceeded 5 million units, and it is expected to exceed 10 million units by 2020. The pre-assembly of car GPS navigation systems will become a trend.
The rearview mirror market will become a bloody sea, and the 4G big screen will become the mainstream of the rearview mirror market.
In 2017, the scale of automotive smart rearview mirrors will reach 13.5 million units, an increase of 55%, which is basically the same as the market capacity of traditional navigation (including Android large screen machines). However, due to the continuous decline in profits, competition is becoming increasingly fierce. In particular, with the entry of large enterprises including China Mobile Communications into the market, 2017 will be a very bloody and very difficult year for SMEs.
As far as products are concerned, 4G and large screen will be the future development trend. The smart rearview mirror has risen from the previous 5 inches to 6.67 inches and 7.76 inches, and has evolved to the largest 8.88 inch. The bigger the screen, the more content it can display, resulting in a better user experience.
In addition, due to the rapid spread of 4G networks, and the 4G network has great advantages in terms of base station coverage, transmission rate, signal stability, etc., in 2016, the Ministry of Industry and Information Technology issued the guidance clause of “stop 3G base stationâ€, and 3G will gradually withdraw from the historical stage. Therefore, in 2017, 3G products will gradually withdraw from the market, and 4G will become the mainstream.
The driving recorder market is developing steadily
The driving recorder is a product that has been accepted by people for driving safety, and the market will be further expanded.
After two years of market development, car owners have become more and more rational about the requirements of driving recorders. Products that are clearly recorded and stable in various environments are often favored. At the same time, the owner of the car is also increasingly demanding the beauty and safety of the rear-mounted. Along with the changes in demand, the category of driving recorders has gradually become clear - the screenless driving recorder and the rearview driving recorder have become two mainstream categories. In terms of price, after several years of back and forth between the manufacturers and the masses of people, the mainstream price of driving recorders is basically stable between 300-400.
In addition, a panoramic recorder capable of achieving a 360-degree blind zone has also entered the market. If the problem of complicated installation is solved, the 360 ​​panoramic recorder is expected to become another explosion point in the market.
ADAS will become a market potential
â–² Figure: China ADSA market space forecast
As the most popular automotive technology, ADAS (Active Safety System) can greatly guarantee the safety of drivers with its advantages in lane departure warning, lane keeping system, collision avoidance or pre-crash system and night vision system.
China also encouraged OEMs to make safer cars in the new C-NCAP, China's new car evaluation program in 2015. Under the policy, the penetration rate of ADAS will be greatly improved, and it is expected to usher in a new outbreak in 18 years. It is estimated that by 2020, the size of the ADAS market will reach 78.9 billion yuan, with a compound annual growth rate of nearly 35%.
However, since many cars do not carry this function when they leave the factory, this has brought opportunities for most of the rear-mounted smart rearview mirror manufacturers - nowadays rearview mirror manufacturers have added ADAS to their own products. It is estimated that 20% of the rearview mirrors shipped this year will be equipped with ADAS.
Tire pressure detection and other functions will gradually become the standard for automotive electronics
The automobile tire pressure monitoring system (TPMS) is mainly used for real-time automatic monitoring of tire air pressure when the vehicle is running, and alarming the tire leakage, low air pressure and high temperature, so as to prevent the tire from falling and reduce fuel consumption, so as to ensure driving. Safe and economical driving. In the 2015 National Automotive Standardization Technical Committee meeting, China has reached a consensus on the mandatory installation of TPMS (Automobile Tire Pressure Monitoring System). Under the protection of compulsory policies, the prospects for tire pressure monitoring in the next few years are unquestionable.
But in addition to a small number of powerful manufacturers will introduce their own brand of tire pressure monitoring products, more manufacturers will integrate tire pressure monitoring into "big screen car", "smart rear view mirror" and even "travel record" "Instrument" and other in-vehicle electronic products. It is expected that the demand for China's TPMS equipment market will exceed 6 million units in 2017, which is an opportunity for the aftermarket. The tire pressure detection function will gradually be integrated into the rearview mirror and the central control product system.
Voice interaction has become an inevitable trend
By controlling the air conditioning switch, music playback, switching audio channels and making calls by voice, the driver will undoubtedly further improve the safety and experience of driving. Under the impetus of domestic speech recognition manufacturers such as Spirent and Keda Xunfei, the accuracy of speech recognition has been greatly improved. They also do a lot of work on solution integration, allowing terminal vendors to easily integrate solutions into devices.
This has also greatly promoted the development of the car audio market, and a variety of car audio products are constantly emerging. The "Car Sister" launched by Shenzhen Car Box Technology is an example.
â–² Figure: "Car sister" product launch
In order to solve the safety hazard of driving the mobile phone, "Car Sister" perfectly integrates the mobile phone with the car, which makes it possible to use the mobile phone product safely in the car. Innovate to solve driver's driving safety risks through functional interactions such as voice interaction and one-touch calling.
In the next few years, voice interaction will become the standard for smart rearview mirrors and car products. At the same time, the car voice market structure will also be gradually established. Among the four intelligent voice providers on the market, the two companies rely on the in-depth optimization of the car voice scene to achieve good recognition and service, and continue to force in the car market, and gradually establish the market. Advantage. The two majors, Keda Xunfei and Yunzhisheng, are one step behind. If they don't catch up, I am afraid there is a danger of falling behind.
Stainless Steel Spring Band,Stainless Steel Strips For Doors,Stainless Steel Inlay Strips,Stainless Steel Schluter Strip
ShenZhen Haofa Metal Precision Parts Technology Co., Ltd. , https://www.haofametal.com