See you next week, OLED TV industry may have something happen

Sofa network news: August 13, the market came out panel giant LG Display plans to invest about 2 trillion won (about 11 billion yuan) to build a new large-size OLED TV panel production line. In the reply to the Korea Stock Exchange, the answer given by the listed company LGD is under study and discussion, but it has not formed a certain content and is expected to be announced within one month.


Another source said that LGD executives may announce a new business strategy focusing on OLED panels (organic light-emitting diodes) next week. Because LGD plans to hold a press conference in Paju, Korea, on August 17th to celebrate the 20th anniversary of its panel production business, Han Sang-beom, the company's chief executive, will also attend.


Judging from the attitudes of LG executives on OLED TVs and panel businesses in the past, this time LG may still insist on expanding its position on OLED business and step up efforts to win over partners and suppliers. Recently, it has been reported that in order to expand the OLED TV market, LGD intends to liberalize the supply of upstream panels and cooperate with Chinese color TV manufacturers.

Of course, for LG, the OLED business is not just televisions, but also small and medium OLED business. How to build an OLED ecosystem, without the support of partners and suppliers, LG is obviously difficult to grow.


Therefore, LGD is now trying to persuade other color TV brand manufacturers to allow the outside world to believe why OLED TVs will certainly replace LCD LCD TVs. Why OLED TVs are the best choice for the next generation TV industry.

In terms of display technology, the contrast, color gamut, response speed, and viewing angle of OLED TVs have been recognized as superior to LCD TVs. However, the price difference brought about by the production capacity issue needs continuous improvement.

Therefore, it is rumored that LGD will invest heavily in the construction of a new OLED TV panel production line, which means that the production capacity will likely increase significantly. If LGD is used to liberalize the supply chain, it will not be a problem if the price of OLED TVs enters a downtrend channel. Just like 4K TV, it is also very expensive when it is just listed, but now, again, large-size 4K TVs are cheaper than even a mid-range smartphone.

It is understood that Samsung Display Company is currently focusing on the field of small-sized OLED panels, and LG Display is focusing on the large-size OLED panel field. LGD is also the only industrial company in the LG Group that can compete with Samsung Group, so LGD has been actively wooing Chinese color TV giants and Japanese color TV giants to join the OLED TV camp.

Panelists in the industry believe that LCDs have dominated the world for more than 20 years. In the next 20 years, OLEDs will gradually become the dominant ones because they can change shapes according to needs. They can be flat surfaces and can be said to be curved surfaces. Can be twisted into a roll, which can change people's lives, but also can reshape color TV products.

LeTV is about to subvert Samsung. Xiaomi wants to pay tribute to Samsung and Sony. Many internet TV companies have said that color TVs are still the same for decades, but Internet TVs released by these companies have not escaped this fixed mode. Now, OLED TVs will hopefully expand the upside of TV display technology and subvert existing TV products, presenting a new color TV industry in the future.

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