2014 is about to come to an end. For the pioneers of the smart wear industry, this year is a year of passion and confusion. Passion is the smart wear industry is changing with each passing day. Every day, there are exciting and exciting information. The confusion is that the products that you are involved in do not seem to be able to harvest the expected goals through the market.
What we did wrong in 2014, or what did not do anything led to a misalignment between the industry and the user. It is our understanding of the smart wear industry that has deviated, or whether there are some problems in the industry that have not been straightened out. Thinking about these issues will directly determine the industry development in 2015.
In my opinion, the basis for smart wear can be widely accepted and erupted is to provide users with practical and scientific guidance, rather than staying in the collection, processing, and feedback of data, not to be self-indulgent at some conceptual level. Of course, the collection, processing, and feedback of data are the basis, and the problem can be found based on the monitoring data, and at the same time, according to the problem to provide users with solutions or solutions, this is the "pain point" of consumers.
Not only smart wear, I think that all the smart products have a misunderstanding, which is very prominent in the single point of innovation of the product. From the perspective of the overall use of the product, there are always various considerations or Lack of experience. This may be caused by two aspects: First, the development process of emerging industries is a process of constantly correcting and accumulating experience, so there is no empirical precipitation in terms of product function, practicality, and interactive experience; on the other hand, employees in the intelligent industry A large part of the group is young people, or people in the Internet field, who come across the border and lack experience in the design and manufacture of practical applications.
From a market perspective, smart wear is a trend industry, and it must be good in the long run. However, from the current surface and short-term performance of the market, there are three problems in the smart wear industry:
First, there is a need to rationalize the concept innovation and commercial application of products. Conceptual innovations are relatively weak in terms of product applicability, while commercial products are more focused on performance, reliability, comfort, and ease of interaction. This problem will be gradually rationalized through the development of the industry, with the help of time and tuition fees, so that the smart wear industry will enter the track of industrial commercialization.
Second, the price and value have to be straightened out. At present, some consumers think that the price of smart wear is too high. In fact, the emergence of this kind of psychology and cognition is not a problem of product price itself, but a misplacement between price and value, which leads to expensive for consumers. feel. The value of smart wear is not as simple as a smart watch, nor is it as simple as monitoring the problem for users. It is based on cloud services and big data to provide users with reference solutions and guidance for solving problems. This is beyond smart wearable hardware. the value of.
Third, industry cognition and consumer cognition need to be straightened out. At present, consumers seem to be unsatisfied with smart wear, and most consumers have almost no concept of buying smart wear. This is mainly because the industry has deviations between the technology, function definition and consumer cognition requirements of smart wear. Consumers do not necessarily need Wanjinyou products, but prefer to provide practical help for their own life, health and work. The product.
If these three issues are not straightened out, no matter how powerful the company's marketing is, or how attractive the concept is, it is not a sustainable path. At the same time, it is easy to give the user the feeling of being "spoofed" and "fudged." The most critical of these is the fundamental problem that determines whether the smart wearable industry can be healthy and sustainable development lies in the improvement of the industrial chain and the embodiment of product value.
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