More than nine months ago, Lei Jun gave Chen Yu’s “one-on-one†gift of US$1 billion. Chen Yu made a military order at that time: Within half a year, she will bring “overwhelming†changes in the content to Xiaomi TV and other products.
A few days ago, Chen Wei told the Millet TV 2S Shanghai Tasting Party: “One billion US dollars has spent 400 million, mainly investing in iQIYI, Youku, and other video sites, as well as Huace Television and other content producers, and later Tencent. Department of cooperation in music and literature."
Today, relying on 100 partners of Xiaomi's video network major league, Xiaomi TV has already achieved the first volume of content, with a total of 18,051. By mid-June, the free content of Xiaomi TV has already exceeded 82%. However, Chen Hao believes that video charges will be a trend. Today, Xiaomi has not introduced a similar annual fee charging model. Millet TV pays a small number of users. If users want to see the content of iQiyi, they must buy iQiyi members. If you want to see Youku's content, you must buy Youku's members. Xiaomi is solving the toll barriers between the various companies, which means that it will be possible to charge the “pass ticket†later.
Chen Hao revealed that in the future, Xiaomi TV will still expand the content in a cooperative mode, and will not adopt a way to buy exclusive copyright. An exclusive movie and television drama speculation about 20 to 30 million, and one year to buy it, will have to be taken off the shelf. It is better to invest in potential content.
In order to prove the quality of his hardware, Xiaomi made a comparison of the quality and sound quality of Xiaomi 2S TV with Sharp, Sony, and Samsung's similar products. In comparison tests of text, still pictures, and high-definition video, Xiaomi TV 2S achieved satisfactory results. In the blind test, the independent sound system of Xiaomi TV 2S also won more recognition.
Although the content is the battleground of Internet TV, it has to be admitted that after-sales maintenance and offline channels are the biggest shortcomings.
In an interview, Tan Chen stated frankly: “The post-sale maintenance is indeed the weak point of Xiaomi. Whether it is with competitors or market demand, it is backward. This year, online sales are still the mainstay. Now Jingdong and Tmall have also opened sales. "At present, Xiaomi supports distribution in 360 cities throughout the country and strives to expand to 600 cities by the end of the year.
Finally, Chen Hao commented on his performance: “Although Lei Jun’s expectations were met, the Wanli Long March has only taken one step. The ultimate goal is not to bring drastic changes to the content, but to make Xiaomi TV the first Internet TV company to compete. It's a long one. It won't be clear within two or three years, but it will be the Internet TV party."
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