According to CNBC, Google’s parent company, Alphabet, recently announced its second-quarter earnings report.
According to the report, as of June 30, Alphabet's total revenue in the second quarter was US$21.5 billion, which was an increase of 21% from US$17.727 billion in the same period of last year. It increased by 25% year-on-year without taking into account the impact of exchange rate changes. According to GAAP, Alphabet's second-quarter net profit was US$4.877 billion, an increase of 24% compared with US$3.931 billion in the same period last year.
The financial report is divided into two parts: Google and other businesses.
Google's business mainly includes the performance of the Internet and its related hardware products and virtual reality products. The Internet and related businesses include search, advertising, maps, YouTube, Android, Chrome, Google Play, etc.; hardware products include Chromecast, Chromebook notebooks, and Nexus phones. Other services of Alphabet include Access and Energy, biotechnology company Calico, smart home company Nest, life science company Verily, Google Ventures (VC), Google Capital (investment fund) and Google X. According to financial report data, more than 99% of the revenue of Alphabet comes from Google.
(Source: CNBC)
â–Ž Google's major performance in the second quarter
Total revenue was 21.315 billion U.S. dollars, an increase of 21% over the same period of the previous year of 17.657 billion U.S. dollars.
In accordance with US GAAP, operating profit was US$6.994 billion, which was higher than USD 5.608 billion in the same period of last year. If not calculated according to US GAAP, operating profit was US$ 8.314 billion, which was higher than US$ 6.604 billion in the same period of last year.
The total advertising revenue was 19.143 billion US dollars, an increase of 19% over the same period last year's 16.023 billion US dollars.
Total pay-per-click (including clicks related to ads on Google’s website group and Network member’s website) increased by approximately 29% year-on-year and by 7% quarter-over-quarter.
Internet pay-per-click (including clicks related to ads on non-Google websites participating in AdSense for Search, AdSense for Content, and AdMob businesses) increased by approximately 37% from the previous year and 9% from the previous quarter.
The average cost-per-click (including clicks associated with ads on Google's site group and Network member sites) was 9% lower than last year and 2% from the previous quarter.
The average cost per click decreased by about 8% from the same period of last year, which was a 2% drop from the previous quarter.
Traffic acquisition spending, which is shared with partners for revenues of 3.975 billion US dollars, accounted for 21% of Google's advertising revenue; the same period last year, traffic acquisition spending was 3.377 billion US dollars, accounting for Google's advertising revenue of 21%.
The revenue generated through Google's website was US$15.40 billion, an increase of 24% from US$12.402 billion in the same period of last year.
The revenue generated through the AdSense program through Google’s partner websites was US$3.743 billion, which was a 3% increase from the US$3.621 billion in the same period of last year.
Other revenue was 2.172 billion U.S. dollars, an increase of 33% from the 1.63 billion U.S. dollars in the same period of last year.
Other business achievements such as cloud computing
The most important source of revenue for Alphabet has always been Google’s search advertising revenue. However, the biggest highlight of this financial report is "other business income" outside search advertising.
(Source: CNBC)
In this project, Alphabet covered revenue from cloud computing business, Play Store and hardware sales. In the second quarter, this category of revenue reached $2.17 billion, an increase of 33% over the same period last year. This is higher than the 24% increase in the first quarter of this year and also higher than the 24% increase in the fourth quarter of last year.
At the earnings analysts' conference, Google CEO Pichai said that the mobile business (advertising) is the core of Google's strong growth, and machine learning is the driving force for the company's continuous advancement in the next decade. He said that artificial intelligence has played an important role in the various operations of the company, such as reducing the cost of infrastructure construction, and for example by optimizing the energy efficiency of Google data centers, in conjunction with the Deep Mind team to cut electricity costs. He also disclosed in the earnings report that in recent tests, artificial intelligence technology has helped Google save 40% of energy use.
In addition, Pichai also discussed the Google Tensor Processing project that was officially unveiled in May this year. He said that this custom hardware rack will be used to complete various machine learning tasks to optimize its cloud computing services.
For a long time, Google has relied on its search ads to generate revenue. Google has already said that the importance of future corporate revenue will exceed that of search advertising, and as early as 2020, revenue from cloud computing will exceed search advertising. Income.
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