Since the cooperation with Zhongchao and Zhongjia, the LED company Lehman shares (300162, closing price of 23.86 yuan) has continued to make a strong connection with football.
On January 19th, the company announced that it intends to hold a joint press conference with the Portuguese professional football league "Lehman shares the title of the Portuguese professional football league and the Chinese players to stay in the ocean", the press conference will be held in Beijing on January 25th. Held. Lehman shares said that the contract is based on the long-term development of Chinese football and overseas cooperation, and comprehensively lays out the football industry chain.
Sponsoring the Portuguese Football League
It is reported that the Portuguese professional football league covers Portugal, Portugal and Portugal. Among them, the Portuguese Super League is the highest professional football league in Portugal. The Portuguese Super League has surpassed the French League and is ranked as the fifth largest league in Europe by FIFA. Lehman’s share of the Portuguese League began in 1990, the second level of the Portuguese Football League, second only to the Portuguese Super League. Currently, there are 24 teams in the Portuguese League.
For this cooperation with Portuguese football, Lehman shares said that under the policy environment of the Chinese government's vigorous reform of the football industry, the company built a dream of Chinese football, based on the long-term development of Chinese football and overseas cooperation, and comprehensively laid out the football industry chain. The strategic cooperation between the company and the Portuguese professional football league is conducive to promoting the long-term exchange of football culture between China and Portugal, increasing the opportunities for Chinese football players to study abroad, improving the overall quality of Chinese players, and helping to enhance the company's sports industry at home and abroad. The visibility and influence.
Lehman shares stressed that the content of the press conference on the company's operations will depend on the progress and extent of the implementation of the cooperation strategy, and will not have a significant impact on the company's performance in the short term.
It is observed that Lehman shares the main LED display, LED lighting, LED packaging business, but the company seems to have a soft spot for the sports marketing market. In addition to the previous sponsorship of Super League and China A and providing advertising services, in July 2015, the company established the Beijing Lehman Kaixing Sports Culture Fund in cooperation with the controlling shareholder Li Mantie and Beijing Kaixing Capital to further expand the sports. With a fund size of 500 million yuan, the fund will focus on the development of sports industry strategic goals for listed companies, and screen, reserve and incubate high-quality sports culture, sports technology, Internet and other fields to promote the company's sports industry integration. On November 2, 2015, the listed company announced the suspension of the acquisition of advertising media companies, and the matter is still in progress.
The company benefits from football
In fact, Lehman Optoelectronics has a preference for football, perhaps because it has earned a lot of money and reputation.
According to the data, on June 16, 2011, Lehman Optoelectronics, the predecessor of Lehman Co., signed a cooperation agreement with Super League, and signed a supplementary agreement in October of the same year. The final agreement: Lehman Co., Ltd. is responsible for providing the 2011~2016 season, except for Shenzhen Red Diamond and The LED full-color display used in the home games of the 14 Chinese Super League participating clubs outside the Changchun Yatai Club has a total length of 3,360 meters. The LED full-color display was delivered to Supermarket for use until December 31, 2013. After the three-year cooperation period, the ownership was transferred from Lehman to the Super League.
In return, Lehman shares enjoyed the title of "China Football Association Strategic Partner" during the term of the agreement and became the sole partner of Super League's LED equipment manufacturing category. In addition, Lehman shares the right to display corporate and brand advertisements in the Super League, where the full-color LED display has been delivered. The time for each match is not less than 12 minutes. Lehman shares enjoy the right to operate and related income for the above advertising time.
This cooperation has enabled Lehman Optoelectronics to be exposed in sports news and social news for a long time, greatly enhancing the company's influence. In addition, from the perspective of direct economic benefits, Super League repurchased Lehman Optoelectronics' 10-minute advertising time in 2013 and 2014. Two-year repurchase fees and service fees bring Lehman more than $18 million in annual revenue. In 2015, Lehman Optoelectronics sold a lot of advertising rights to the LED screen of the Super League Football League to a number of companies including Huifa Food, and also earned a lot of money.
It is worth mentioning that Lehman shares will also extend to the secondary league of Chinese football - the Chinese team. Since February 2014, Lehman shares have signed contracts with 12 Chinese clubs and obtained a 30-minute commercial sales interest in Zhongjia Stadium. In October 2014, Huachuang Securities received the 5-minute course LED advertising and other supporting rights for the 2015 season in the 2015 season from Lehman shares at a price of 5 million yuan. This sign marks the official opening of the Lehman Football League business. Equity sales. On October 22, 2014, when the listed company announced the news, its share price once rose to a daily limit, and the final increase was 9.47%.
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