In December 2015, QUANTUM, a subsidiary of the Japanese company, reported its own product brand “QMâ€. As the brand's first product, QUANTUM and the brand design consulting company artless Chuan Shangjun jointly developed the led lighting "kizuki". The lighting device can clearly show the weather condition through color change.
Japan's leading advertising agency began "Hardware Start-up." The company is the Hakuhodo Group, which began to develop electronic products and sell them to ordinary consumers. Hardware startups are prosperous at the moment, but they are mostly created by software developers who were originally involved in smartphone applications. And it is rare for an advertising company like Hakuhodo to use hardware development as a new business.
In the past, Hakuhodo mostly provided product planning for other companies' electronic products, or assisted in the development of services using these electronic products. This time, the company is striving to open up an unprecedented innovation business and market, and as a "primer" began to personally involved in the development of IoT equipment and wearable devices. The current threshold for hardware development is gradually decreasing, which creates conditions for the company to enter the field. It can be said that even non-hardware development companies are now more and more likely to turn their ideas directly into products or collect customer data.
What is very positive for the development of electronic equipment is the new organization "TBWA HAKUHODO QUANTUM" (QUANTUM) established by TBWA HAKUHODO, a subsidiary of Hakuhodo. QUANTUM was established in July 2014 with a policy of positioning itself and focusing on new business.
QUANTUM launched its own product brand “QM†in December 2015. As the brand's first product, QUANTUM and the brand design consulting company artless Chuan Shangjun jointly developed the LED lighting "kizuki". The hotel "Hotel Risveglio Akasaka", which opened on December 1, 2015, has set up the lighting in the lobby.
Linked with the weather
The LED lighting consists of two parts, one is the lighting made by the "R" in the text logo of Hotel Risveglio Akasaka, and the other part is modeled after "sunny", "rainy", "cloudy" Six panel-type lightings made by the “thunderâ€, “windy†and “starrysky†icons.
The LED lighting can obtain weather forecast information from the website, and reflect the current weather conditions and the weather forecast for the next 12 hours on the lighting. For example, if the morning (morning) is a sunny day and the afternoon will become a rainy day, the panel lighting on a sunny day will always be lit, and at the same time, the panel lighting on the rainy day will slowly flash. The color of each panel illumination changes depending on the weather. Sunny days are orange and rainy days are blue. Moreover, the R-type illumination will also change in conjunction with the color of the panel-type illumination.
Weather forecasts are available from the "Open Weather Map" website.
By setting up this design of LED lighting in the hotel lobby, you can make your accommodations intuitively understand the weather information.
Kizuki. The weather forecast data on the website is obtained by the Intel small computer "Edison" via wireless LAN. The result is then sent to the computer board "Arduino". The Arduino that received the message gives an indication to the MCU that implements the LED lighting control to illuminate the LED. The led control MCU is equipped with one each of the R type illumination and the six panel type illumination, and there are a total of seven. Edison made wired connections with Arduino, Arduino and MCU respectively.
QUANTUM is developing home and office products based on this LED lighting. The goal is to start selling in 2016.
In addition, QUANTUM is also developing the "city firefly", an illuminated bicycle chain lock for organic EL lighting, with the goal of launching the product in 2016. Light up when you are driving, you can easily find your bike when you pick up the car. When you take off the chain and ride the bicycle, you can also lock the chain to your body, so that when you ride at night, you can make it easier for the driver to see the bike rider.
Hand ring type mental pressure detecting device
In addition to QUANTUM, the Creative Solution Station of the Guanzi Branch Kansai Branch is also developing a wrist-type mental pressure detection terminal "Relax Keeper" connected via Bluetooth to a smartphone. After obtaining the pulse data, the device evaluates the wearer's mental stress based on the relevant results.
When the mental stress is high, the LED light of the terminal will glow red. Not only can the wearer know his or her mental stress status in real time, but also inform the people around him. This will enable smooth communication. For example, "If the terminal worn by the lady is red, it means that she is in a bad mood. It is best to send a bunch of flowers as a gift."
From December 1, 2015, Japan began to implement the “mental stress check systemâ€, which requires companies with more than 50 employees to conduct annual stress checks on employees. From this point of view, the demand for checking mental stress is expected to increase further in the future.
Leather outerwear
The pulse sensor consists of a green led and a photodiode (PD). The green LED illuminates the arm and the reflected light is read by the photodiode. Since the reflected light changes with the pulsation, the pulse fluctuation can be grasped. At this time, the degree of mental stress can be inferred based on the relevant results. The technique for inferring mental stress is said to be based on the results of the research team of Professor Matsui Yue of the Tokyo University of Design Department of the University of Japan.
The exterior of the terminal is made of leather. A design that is suitable for wearing regardless of gender.
It is scheduled to complete workable prototypes in 2015. Strive to launch products in 2016. In order to launch the product, Hakuhodo participated in the hardware startup support event "Makers Boot Camp (MBC)". The main purpose of the activity is to produce prototypes based on mass production, that is, "production prototypes." Hakuhodo intends to complete mass production prototypes through the “Kyoto Prototype Network (KSN)â€, which is assisted by MBS and assisted by MBS.
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