On December 26th, China’s first media artificial intelligence platform “media brain†was officially launched by the Xinhua News Agency. "Media Brain" currently provides 8 modules of service content, covering all news links from clues, planning, interviewing, production, distribution, feedback, etc., allowing cloud computing, Internet of Things, big data, AI and other technologies to provide media can. This represents an important step taken by Xinhua News Agency in exploring the direction of media intelligence.
On the morning of the same day, China’s first MGC (Machine Production Content) video news was produced. The machine only took 10.3 seconds to produce a 2 minute 08 second video news, which means that artificial intelligence technology has made a major breakthrough in the media field. .
MGC news, that is, the use of artificial intelligence technology, news produced by machine intelligence. Its production process is: First, it acquires new video and data information through cameras, sensors, drones, etc., and then allows the machine to perform content understanding and news value judgment via image recognition, video recognition, and other technologies. Relying on big data, the "media brain" will associate newly-understood content with existing data and search and rearrange semantics to intelligently produce news articles. At the same time, artificial intelligence will also be based on text manuscripts and collected multimedia materials, through a series of video editing, speech synthesis, data visualization, and ultimately generate a rich media news.
It is understood that the "media brain" eight functions include: 2410 (smart media production platform), news distribution, collecting honey, copyright monitoring, face verification, user portraits, intelligent conversation, speech synthesis. All domestic media agencies can log in, and use the “media brain†functions and products after certification.
Before the official release of "Media Brains" on the 26th, on the morning of the 25th, Xinhua Zhiyun co-CEO Fu Xiaoyi, Xu Changliang, Zhejiang University professor Wu Fei, Tsinghua University professor Shenyang, and 60 media reporters on media and big data and artificial intelligence technology. Yes, online interviews were conducted on a questionable platform. Xinhua Zhiyun's two co-CEOs, Fu Yiyi and Xu Changliang, all stated that the “media brain†means that the media has begun to enter the era of intelligence.
As a senior media person, Fu Xiaoyi mentioned: “The problem encountered by journalists in news gathering and editing work is essentially how to further increase production efficiency. From the perspective of collecting information, the source of news leads is a problem. Now everyone With mobile phones, many times reporters do not get news leads for unexpected events at the first time, and they will lag behind in terms of speed.2410 platforms will allow reporters to regain information speed advantages, and not only that, but also through manual Intelligently identifying video content largely ensures the authenticity of the information, which has enormous help for the media, and there are advances in original protection technology that will greatly encourage reporters to write more excellent works. The copyright protection system of the media brain can contribute power.Finally, it is also a question that the media brains are most concerned about. In the future, where do people see news? We believe that in the era of everything in the future, there will be more and more audiences from Some smart hardware gets information, so the media brain's information distribution is aimed at smart hardware."
In the face of doubts about whether artificial intelligence will replace reporters, another co-CEO Xu Changliang responded: “The occupations that are most difficult to replace with artificial intelligence will involve these aspects. One is to help others, and the other is to need creativity. There is also social and negotiation skills, and all the media people occupy and are replaced by artificial intelligence in a short period of time. This possibility should not be high, but artificial intelligence can now do a lot for reporters and editors, like the media brain. 'The current function is very comprehensive. First of all, the daily work of the media is also part of those who need simple and repetitive labor. For example, if you listen to a recording and write down a sentence, then the machine can help you. It is very troublesome for you to check the data. The machine can help you list it out, and then in the process of distributing and collecting feedback, the machine statistics must be faster and more comprehensive than people do, all for the purpose of liberating the energy of the media people. Come out and use it for more creative, more valuable things, and it's natural for media people to use these 'media brain' functions. Integrate with new technologies; artificial intelligence is gradually evolving, and it will help reporters and editors in more directions in the future."
Professor Wu Fei, director of the Institute of Journalism at Zhejiang University and dean of the School of Media and International Culture at Zhejiang University, believes that “the media brain†is a very good platform. This is a platform for Zhilian. You can connect people, objects, videos, text, and all the information together in series. A very important direction for the future development of news dissemination is the so-called intellectual media. The premise of intellectual media is that all things are media, and things can transmit information and publish information. This requires the extraction of smart links and data (information). I think this platform provides a very good foundation.
Shenyang, a professor at the School of Journalism at Tsinghua University, was “very excitedâ€. Shenyang mentioned: “First, this is the first time that the media industry has proposed combining sensors, cameras, text information, and other data for reporters. This is Secondly, this is an AI platform. Artificial intelligence has a very wide range of applications in the media industry. For example, in a video, we can automatically find out who is participating in this video scene and identify Read it out, a political occasion or an entertaining occasion, who is on the scene, why did he participate, what is the reason and interpersonal relationship behind him? If we can use AI to design such a scene and link Better, I believe it will be of great help to reporters. The idea of ​​"Media Brain" is more ambitious. This is a very good start."
The editor-in-chief of the Peninsula Morning News, Li Huinan, talked about his views from the media's point of view. According to editor Li, in the era when everything is in the media and everyone can be released, the reporter will undoubtedly face even greater challenges. The development concept of "brain" breaks the predicament of the organization's news producers. The reporter's writing will have a great harvest in terms of speed, depth, and objectivity.
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