BYD: How do I live in the ruthless low price of Nissan's cheap electric car?

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Some netizens may know that Nissan is not really a pure Japanese brand. When it suffered a bankruptcy crisis in the 1990s, French Renault extended a helping hand and became the largest shareholder of Nissan, and established the Renault-Nissan Alliance. Just last year, Mitsubishi also suffered a bankruptcy crisis due to fuel consumption, and Nissan immediately acquired Mitsubishi and became the largest shareholder of Mitsubishi. With the expansion of the alliance, the three companies plan to share the electric vehicle platform, the goal is to reduce the price of electric vehicles by 20%. After the cooperation, Nissan hopes to introduce a plug-in hybrid car with a price of 2 million yen (11.9 million yuan). The price is only about half of the price of Nissan's main electric car LEAF. At the same time, the price will be It will be priced at the same price as a gasoline car, and Nissan hopes the company can surpass its competitors.

In fact, according to overseas media reports, Carlos Ghosn, CEO of the Renault-Nissan Alliance, said that in order to cooperate with the new energy policy and allow more consumers to contribute to energy conservation and environmental protection, they plan to purchase subsidies in China in the future. The after-sale price is only 8,000 US dollars (54,000 yuan).

Nissan wants to build electric vehicles that ordinary people can afford, and hopes to direct market consumption through price and model advantages, replacing gasoline vehicles. This is not just to talk about it, but to plan for the future based on its own strength. Last year, Nissan officially announced that Nissan Leaf’s global sales have exceeded 100,000. According to Nissan's data, Leaf's current market share in the global electric vehicle market is as high as 45%. Almost every two electric cars sold are one, and the best-selling pure electric vehicle in history. At the end of last year, the wind was adjusted in the United States for a price. The price of the wind S was 30,680 US dollars (about 209,000 yuan), and the price of the wind SV and SL was 34,200 US dollars (about 233,000 yuan) and 36790 respectively. US dollar (about 258,800 yuan).

However, the 2017 style of the wind may be the last of the first generation models, and Nissan has already begun to develop its new model. The new car will be designed according to the IDS concept car. It is expected to be launched this year at the 9th moon phase. It will have a pure electric range of 547 kilometers, which is more than twice the current mileage. After the launch of the new Leo, Nissan expects its pure electric vehicle sales to account for 20% of its total sales by the end of 2020.

In recent years, China has supported the development of new energy vehicles through generous subsidy policies, and has also made China the largest market for new energy vehicles worldwide. BYD, BAIC New Energy and SAIC Roewe all benefited from the policy and achieved better development and seized the main market share of domestic new energy vehicles. For Nissan, the Kaichen morning wind (also known as Qichen e30), which was previously launched in cooperation with Qichen, was bleak due to its high price. Nissan will introduce low-cost electric vehicles into domestic production and sales, which is bound to reverse this situation. Together with the identity of its joint venture brand, it will also gain huge advantages when competing with domestic brands.