[Text / high-tech LED Gan Qin] "After another three years, survival is a victory." Dr. Zhang Xiaofei, Chairman of Gaogong LED, said at the 2015 High-tech LED Annual Meeting that the next three years will be the last of all enterprises involved in the LED industry. Three years of opportunity, this is a challenge and the last chance.
After the whole industry is plunged into the Red Sea, it means that the transformation of the LED industry has gone beyond simple technology, market and model innovation.
From the recent LED trends, it can be seen that many companies have listed the new three boards, or are in the process of preparation. It is undeniable that the attractiveness of the new three boards is increasing, and the driving force of medium-sized LED companies to obtain capital boost by the new three boards is growing. Gong Wen , chairman of the chairman of Jingtai, threw out the question, "If the future LED industry does not speak capital, it will not survive?" In the roundtable dialogue of the 2015 Gaogong LED Annual Meeting, the special deputy general manager of Guoxing Optoelectronics Li Cheng, Li Kun, director of Hongli Optoelectronics Technology Engineering Department, Zhou Xuejun, Lumileds Asia Marketing Director Mr. Chen Kai, Chairman of Huapu Yongming, Xiao Guowei, President of Jingke Electronics, and Hao Wenhua, Chairman of Zhongzhao Group, expressed their views.
Li Cheng, deputy general manager of Guoxing Optoelectronics, believes that in the LED lighting end, it is a mistake to think that technology can save the enterprise. The only thing that can save the enterprise is capital. If the enterprise wants to survive, it must be financed, used, and tea. Direction, strategy, and other methods to achieve development, and technology is to enhance the role of the company on the premise of living.
Li Kun, director of Hongli Optoelectronics Technology Engineering Department, who also values ​​Li Cheng, said that enterprises need financial support whether they rely on horizontal or vertical development, and capital is their most powerful backing, including Technical support.
In the LED industry, if more companies can use capital power for further development, it is good, then is this road suitable for all enterprises?
"In addition to 'big Mac' or 'small and beautiful' in LED companies, many companies can still live well without listing." Zhou Xuejun, marketing director of Bright Asia, said that because of the different nature of each company, the capital The demand is different. For example, upstream chip companies may need to rely on scale to win, but downstream companies pay more attention to the development of features.
For example, Huapu Yongming, who has just successfully logged into the new three boards, believes that to provide capital and manufacturing services to the industry, it is necessary to find its own characteristics and play a team advantage to win.
The so-called "nest" is a good way to introduce "Phoenix" habitat. Xiao Guowei, president of Jingke Electronics, said that the importance of capital is self-evident, but companies should think more about how to let capital "project" to you. The market itself is not short of money. What is missing is how to invest capital in the industry, and this is the time to test whether the team is strong.
Hao Wenhua, chairman of Zhongzhao Group, believes that listing is not the only way out for enterprises. Enterprises can also find a way out through industrial funds, supply chain finance, and Internet thinking.
From this point of view, whether it depends on capital, technology, team, etc., is the way for companies to seek better development. Only when the industry is facing a reshuffle, companies must re-examine their strengths and weaknesses from a new perspective. Technology, products and strategies.
After the whole industry is plunged into the Red Sea, it means that the transformation of the LED industry has gone beyond simple technology, market and model innovation.
From the recent LED trends, it can be seen that many companies have listed the new three boards, or are in the process of preparation. It is undeniable that the attractiveness of the new three boards is increasing, and the driving force of medium-sized LED companies to obtain capital boost by the new three boards is growing. Gong Wen , chairman of the chairman of Jingtai, threw out the question, "If the future LED industry does not speak capital, it will not survive?" In the roundtable dialogue of the 2015 Gaogong LED Annual Meeting, the special deputy general manager of Guoxing Optoelectronics Li Cheng, Li Kun, director of Hongli Optoelectronics Technology Engineering Department, Zhou Xuejun, Lumileds Asia Marketing Director Mr. Chen Kai, Chairman of Huapu Yongming, Xiao Guowei, President of Jingke Electronics, and Hao Wenhua, Chairman of Zhongzhao Group, expressed their views.
Li Cheng, deputy general manager of Guoxing Optoelectronics, believes that in the LED lighting end, it is a mistake to think that technology can save the enterprise. The only thing that can save the enterprise is capital. If the enterprise wants to survive, it must be financed, used, and tea. Direction, strategy, and other methods to achieve development, and technology is to enhance the role of the company on the premise of living.
Li Kun, director of Hongli Optoelectronics Technology Engineering Department, who also values ​​Li Cheng, said that enterprises need financial support whether they rely on horizontal or vertical development, and capital is their most powerful backing, including Technical support.
In the LED industry, if more companies can use capital power for further development, it is good, then is this road suitable for all enterprises?
"In addition to 'big Mac' or 'small and beautiful' in LED companies, many companies can still live well without listing." Zhou Xuejun, marketing director of Bright Asia, said that because of the different nature of each company, the capital The demand is different. For example, upstream chip companies may need to rely on scale to win, but downstream companies pay more attention to the development of features.
For example, Huapu Yongming, who has just successfully logged into the new three boards, believes that to provide capital and manufacturing services to the industry, it is necessary to find its own characteristics and play a team advantage to win.
The so-called "nest" is a good way to introduce "Phoenix" habitat. Xiao Guowei, president of Jingke Electronics, said that the importance of capital is self-evident, but companies should think more about how to let capital "project" to you. The market itself is not short of money. What is missing is how to invest capital in the industry, and this is the time to test whether the team is strong.
Hao Wenhua, chairman of Zhongzhao Group, believes that listing is not the only way out for enterprises. Enterprises can also find a way out through industrial funds, supply chain finance, and Internet thinking.
From this point of view, whether it depends on capital, technology, team, etc., is the way for companies to seek better development. Only when the industry is facing a reshuffle, companies must re-examine their strengths and weaknesses from a new perspective. Technology, products and strategies.
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