Recently, Nielsen, the world’s largest market research organization, issued a report that the attraction of VR and AR to players is increasing. This is not surprising, because the market is constantly emerging new VR/AR hardware and software.
The report pointed out that although the penetration rate of VR and AR equipment is still relatively low, public awareness has almost doubled. The current major audience for VR/AR technology is male, which accounts for 69%. In addition, the audience is almost all young people, and 44% of respondents are millennials.
Increased public awareness thanks to cheap VR solutions (such as Gear VR and Google Cardboard). Although high-end VR experiences can only run on expensive PC/host head phones, smartphone VR can be used at a lower price. Provide a pretty good experience. Gear VR is currently the best-known VR solution, and 34% of respondents know this brand. This is not surprising, after all, Samsung's marketing efforts are very large.
The report also pointed out that although Gear VR has the highest public awareness, the market is most interested in PSVR. Because of PlayStation's performance, Sony's influence, and the company's strong marketing in the game field, Sony's VR products are clearly more attractive to players. In addition, the large installed base of the PS4 is absolutely driving the Sony VR solution.
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