Since Apple introduced ARKit, there has been a lot of interest in augmented reality (AR). Many companies and brands have begun to try this technology. A new report shows that if companies want to get business opportunities in the future, then the contact with AR is very important.
The report was released by UK-based mixed reality company DigitalBridge. The report shows that one-fifth of consumers expect major companies to develop AR, while almost half (49%) of consumers expect the number of available AR applications to increase substantially in the next six. Months.
The study further found that 18% of the surveyed consumers are unwilling to wait more than 12 months to access the AR platform, while the vast majority of 82% of respondents expect that such technology will be provided via smartphones or other mobile devices instead of Limited to the store.
DigitalBridge CEO David Levine said: "As a result of the popularity of the gaming and entertainment industries, augmented reality has not really caught public attention to this technology. However, Apple is focusing on this immersive technology and its imminent arrival with Google. The battle has focused on augmented reality and is now at the first mainstream moment. As a business application, especially in mobile commerce, augmented reality has more potential than virtual reality because it is easier to implement and Even cheaper, I think we will see an ecosystem of new AR experiences emerge in the coming weeks and months."
Previously, this startup company developed a measurement tool called Survey. When users walk around at home and use AR, users can measure an accurate floor plan. The target users of this tool are those who wish to redecorate. With this digital “measure tape,†customers will be able to test new designs and layouts at home more easily.
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