Wang Chuan, the co-founder of Xiaomi Company and the head of Xiaomi TV once again ridiculed the friendly business. To be more exact: LeTV.
When Xiaomi TV 3s was released on September 27th, Wang Chuan introduced the content of Xiaomi TV in terms of content: Following the alliance of iQiyi and Youku, all copyright content of Tencent's video was also introduced into Xiaomi TV. Subsequently, statistical patterns were released on PPT. Figure tours show that in the current domestic market share of online video websites, iQIYI, Youku, and Tencent video occupy an absolute advantage, with share of 38%, 28%, and 15.1%, respectively, and for the old rivals. LeTV, the market share shown in Xiaomi PPT was only 5.8%. It is worth noting that, when displaying the market share statistics table, LeTV is specifically displayed alone. In addition, Wang Chuan also said that LeTV will also be a fraction of Xiaomi's TV, which can be ignored...
The technologist noted that in June last year, Wang Chuan had also teased LeEco: "They just play on their own." Then Wang Chuan added that LeTV was not the first camp in the video. At the same time, the video sites of the first camps such as Tencent, iQiyi, and Youku Tudou have gradually widened their gaps with the second camp. All of us chose Cooperation mode.
Let's take a look at how Xiaomi TV is the “king of content†in the TV industry. This is really a continuous layout of Xiaomi, not a few words that can be done.
Millet TV: Industry's "King of Content"
According to the data of Airui, China’s video website has entered the “Big Three†era. Iqiyi, Tencent Video, and Youku ranked the top three in China’s video websites. Among the top ten video websites, the average number of video sites per day accounts for more than three. More than 80%, far ahead of other video sites. As early as November 2014, Xiaomi invested in iQiyi and Youku and conducted content marriage. Today, Xiaomi TV ushered in a new heavyweight partner, Tencent Video, and its entire copyright content will be pre-set on Xiaomi TV. Behind the three major video websites of iQIYI, Tencent Video and Youku are Baidu, Tencent, and Alibaba. Xiaomi TV has formed an alliance with these three major video giants, becoming the only TV brand with three BAT content resources.
In addition to iQIYI, Tencent Video, and Youku, many heavyweight content partners such as PPTV and BesTV have also conducted in-depth cooperation with Xiaomi TV, which has led to the exponential growth of Xiaomi TV's content. Currently, Xiaomi’s TV content reaches 2.8 times that of six months ago. It covers all core categories including movies, TV dramas, variety shows, sports, animation, children, education, and documentaries. Millet TV is a television industry regardless of quantity or quality. The "King of Content".
In 2016, it was a crucial year for Xiaomi TV to deeply lay out the ecology of sports content. Since the beginning of the year, Xiaomi TV has joined hands with the industry's top partners to truly make the big-screen sports viewing era. On April 25 this year, Xiaomi TV launched the “Golf Tennis Channel†on which users can watch golf events such as the PGA Tour. Afterwards, the contents of top events such as the Australian Open, China Open, European Cup and America’s Cup also landed on Xiaomi TV. During the Olympic Games, Xiaomi TV access to the “China Internet TV†content platform operated by the Future TV provided users with the 2016 Olympic Games full-on-demand service. In September of the Golden Fall, PPTV Sports accessed millet TV and presented La Liga and users with La Liga, Bundesliga, Netherlands, Russia, European Champions League, European Union, AFC Champions League, South Africa Cup, NFL, WWE RAW/SD, UFC. And other more rich sports events. Just open the millet TV and enjoy the sporting events.
With the in-depth cooperation between Xiaomi TV, iQIYI, Tencent Video, Youku, PPTV and many other video platforms, the content advantage has undoubtedly become a strong driving force for the continued growth of Xiaomi TV, enhancing the appeal of Xiaomi TV to users. At present, the cumulative sales volume of Xiaomi TV and Xiaomi's box has exceeded 15 million. Calculated by a family of four, Xiaomi has more than 60 million people on the television. And, millet TV's current operating rate is 68%, which is much higher than the 56% average daily operating rate of the smart TV industry. Regardless of the amount of users or activity, Xiaomi TV is already the largest Internet TV platform in China.
"Be the best TV in the world and make it affordable for everyone." Wang Chuan once again stressed that the original intention of Xiaomi TV has remained unchanged.
Artificial Intelligence: The Real Smart TV
Millet's latest release of the first artificial intelligence TV, a total of two sizes: innovative split millet TV 3s 65-inch design and one-piece millet TV 3s 55 inches, respectively, priced at 4999 yuan and 3499 yuan.
Tune to repent.
In addition to configuration upgrades, the newly-created artificial intelligence TV system powered by Xiaomi TV, “PatchWall Puzzle Wallâ€, is extremely eye-catching. The system will seamlessly introduce the cutting-edge technology of the "Mi Brain" team into the deep learning and artificial intelligence system built by Xiaomi TV, and make a lot of interesting classifications for video content, such as "the name bears numbers "The movie", "the movie with only one person", and even the machine will give you a lot of unexpected film and television topics, such as "The drama that the hero and heroine kissed in the eighth episode" and "The movie that the money falls from the sky," and so on. And can continue to learn the habits of users and their families, so whether you are cute sister, or handsome uncle, and even a small baby, can do accurate recommendation, understand the content to understand you better.
According to Wang Chuan, the future millet TV system can also extract videos and posters of special needs from movies. For example, if users want to learn how others will give speeches, as long as they tell Xiaomi TV about this demand, it will immediately search out 27,000 movies for you. All speech video clips are taken out and presented to the user.
Wang Chuan said: "Xiaomi is embracing artificial intelligence at full speed." He said that since 2013, Xiaomi TV has started research and development in the field of artificial intelligence, through the construction of many hidden layers of artificial neural network models, from massive video data Constant learning has led to the formation of a multi-layered deep structure that has achieved remarkable results in areas such as image recognition, speech recognition, semantic understanding, intention analysis, and other areas of artificial intelligence. For example, the current Xiaomi TV system can extract features from a large amount of video data. Make accurate matches for different users. "PatchWall puzzle wall" will lead users into the era of truly intelligent smart TV.
Home theater: seen under review
In order to demonstrate good sound quality, Xiaomi TV also launched a 3s 65-inch home theater version of Xiaomi TV at this conference. It is equipped with a new home theater product, including a total of 5 sets of TV screens, priced at only 5,999 yuan.
Millet's new home theater equipment uses its own proprietary immersive surround technology, equipped with front and rear dual speakers, 10.5 liters of volume of ultra-shock subwoofer, greater advantage lies in the two rear surround speakers and millet TV host speakers The connection uses 5G wireless Wifi connection, millet TV host speakers can also freely connect any television to achieve networking, is a real sense of the smart home theater equipment.
Users want to upgrade the TV audio system, just want to buy millet home theater, not only does not need wiring, but also updated and upgraded their own TV host.
Wang Chuan, co-founder and co-founder of Xiaomi TV, said, “After we have this home theater, I think you should review the past movies again and listen to your songs again. You will be pleasantly surprised. Discovering that there are so many details you haven't heard in the past. "
In addition to the cinematic sound effects that can provide a 360-degree surround sound field, two new capabilities have been added: first, a wireless connection, and a concise experience that does not require wiring; second, a networkable host audio system with a rich library and video library Smart system.
Wang Chuan said: "These two capabilities are not available in other brands, with a strong Internet era characteristics, I think the majority of rice users will like it very much."
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