Foreword
In recent years, the rise of Internet TVs represented by LeTV and Xiaomi has held high the banner of cost-effectiveness and has rapidly occupied the market with excellent marketing methods. Traditional TV brands have not yet stood still, but they have been tempted to seize the opportunity to snatch the land. Skyworth is tit for tat with cool TV, and Hisense is setting up a new Internet brand VIDAA to seize the younger generation of consumers. When the original generation of Internet TV suffered from the Internet brands of traditional manufacturers, what kind of sparks would PK be? Today, Hisense VIDAA V1 and Letv Ultra 3 X55 come to the evaluation room to tell you the answer.
Hisense VIDAA V1
LeTV Super TV 3 X55
Take a look at the background before evaluating. Hisense VIDAA V1 was released on June 16, 2016 and is the first work of VIDAA as an independent brand. LeTV 3 X55 was released on September 29 last year. Due to limited resources, we did not get LeTV's latest Super 4, but Super 3's configuration still belongs to the mainstream and has certain representation.
Appearance Appreciation
Since the screen occupies the most important part of the TV, TV is inevitably the same as the smartphone, and the appearance of homogeneity becomes more and more serious. The curved surface screen that has been popular in recent years is regarded as a breakthrough in the form of television, and it also brings a little difference in appearance aesthetics.
Hisense VIDAA V1 uses a curved screen, 55-inch mainstream size, appearance also follows a minimalist design concept, the overall impression and its own MU8600 series is very similar. Because the frame is very narrow, with the curvature of the curved surface, it does look like there is no border feeling. The thickness of the fuselage is only 8.9mm, leaving the OLED's metamorphosis thin to speak, leading the LCD camp. U-shaped aluminum alloy is used to bend the surface of the process, the surface of the champagne gold sandblast oxidation, metal and matte texture enhances the sense of quality. The curvature of 4000R is called the golden curvature, which is the ideal value for the balance of viewing angle and distance.
The appearance of the highlights, is a double V base and boot aura. Common TV bases are mostly octagonal. Hisense VIDAA V1 uses triangles. It has a unique V-shaped design, and it also conforms to the triangle's stable mechanical structure. It also fits VIDAA's brand name.
The ring-shaped boot aura at the front right corner is the finishing touch on the entire TV design. Today's TVs mostly use square elements for symmetrical design. The addition of the boot halo not only brings round design elements, but also breaks the positive symmetrical layout and is personalized.
When the light ring is touched with a finger, it can realize the on/off function of the television. At this time, the lighting effect lights up, as if it is a circle of rotation, full of agility; in the standby state, it shows a slow “breathing†effect. The most clever is the "find the remote control" function, the finger touch the inner wall of the ring 3 seconds, the ring on the remote control flashes and emits a buzzer sound, as if echoed with the TV, very human.
LeTV 3 X55 adopts an ordinary flat panel design. The visual sense of package and immersiveness are slightly inferior to those of VIDAA V1. It is also the reason why curved TV is becoming more and more popular. Because the eyeball has a certain curvature, watch it. When the surface is more fit. The frame is a one-piece aeronautical aluminum side middle frame and the process is a metal seamless bending technology.
The appearance of the LeTV 3 X55 is focused on the family cloud base, which is also a proud heritage of LeTV. From the rendering point of view, this design does give a lot of extra points to the appearance, but in actual use, in order to maintain stability, the cloud base has to be designed to be large and thick, and contrast with the thin body, to some extent The sense of agility is weakened and the machine looks clumsy.
Looking back at the back of the TV, this place rarely touches places that were previously easily overlooked. Now it is becoming a place where the brand's design skills are reflected. The so-called details determine the success or failure, and the least visible places better reflect the craftsman spirit.
The upper part of the Hisense VIDAA V1 is a brushed metal back panel. This piece is also the thinnest part of the whole body, only 8.9mm. The metal not only brings an excellent touch, but also makes the work more refined.
LeTV 3 X55, the entire back shell are made of plastic material, feels a bit rough, but also more easily deformed, there is excessive gap in the frame of the flaw, to a certain extent, reflecting the assembly process problems. It seems that the Internet-branded television has been criticized for the problem of workmanship in LeTV.
In addition to sitting upright, both TVs support wall hanging. Some people think that curved TV hanging on the wall can not reflect the beauty of the curve, we deliberately conducted this experiment Hisense VIDAA V1, how to determine the effect of your own, but to say is that the use of TV stand, put the angle becomes more Flexible.
Hardware Configuration
Hardware is the basis of experience. Although it is now calling for an emphasis on experience and forgetting parameters, it is personally believed that no matter whether it is a TV or a mobile phone, it has not yet reached the point of excess performance because the demand for software is also gradually enhanced with the development of hardware. It is not practical to open a hardware discussion experience. But different TV manufacturers have different attitudes towards hardware parameters. For example, Sony, Samsung and other international brands, you rarely know that their processors use several cores, how much is the main frequency, and how much memory, but to domestic manufacturers In fact, these parameters are important selling points, especially Internet brands that value new media marketing. These parameters are always placed on the most prominent position on the official website's publicity page.
Both TVs use the 4K resolution of the 3840x2160. The VIDAA V1 uses its own Hi-view Pro chip, which is the first chip in the color TV business in China. Hisense has thus become one of the three television companies in the world with such chip development capabilities, and it has formed a world hegemony of the three giants of television display technology with Sony and Samsung. Hi-view Pro chip can greatly improve the dynamic range, color gamut, sharpness and smoothness of TV picture. With Local Dimming multi-zone dynamic lighting technology, VIDAA V1's NTSC color gamut is as high as 85%.
The LeSura 3 X55 integrates the MStar MACE-PRO4 fourth-generation ultra-clear image quality processing engine with seven enhancement features such as detail enhancement and dynamic noise reduction, and eight motion optimization techniques such as clear motion enhancement and debounce. .
On the processor, the VIDAA V1 processor is a 64-bit movement with a quad-core A53 architecture. This year's high-end TVs have been launched 64-bit, which brings the advantage of faster processing when multitasking. The GPU is a six-core Mali450. Equipped with a quad-core NEON coprocessor.
Both TVs are equipped with 2GB of operating memory, and the VIDAA V1 has a 16G storage capacity, which allows it to install more applications than the Lextra 3X55's 8GB.
LeTV 3 X55 was released last year, so it did not use the latest Mstar 6A938 processor, but last year's flagship Mstar 6A928, 32-bit, Cortex A17 1.4GHz quad-core CPU; Mali-T760 MP4 quad-core GPU.
Quality measurement
After all, TV is still the screen to watch, for TV this slower upgrading, the use of the shortest product is 3-5 years, the picture quality determines the 80% experience, it is also the focus of the evaluation. In the previous evaluation of the Hisense MU8600 TV, we were impressed with the actual performance of the Hi-view Pro image processing chip. Will it continue to use high-end machines when it is applied to the VIDAA brand? As LeTV, the leader in internet TV, how can the quality performance behind the cost-effective performance be a bit more? We speak with screen shots.
We pass the signal output from the high-definition player through the split screen and use the HDMI output to the two TVs. We use the Super Hivi Cast test video and proofs to test the quality from the three primary color reproduction capabilities and color transitions. Both TVs are the default color display mode. (Hisense VIDAA V1 on the left and Levision Ultra 3 X55 on the right)
First of all, look at the RGB three-primary color performance. There are obvious differences between the two in the red color performance. The overall brightness of VIDAA V1 screen is controlled evenly. The middle part of Le Super 3 is too bright. The difference in the sense of layering of petals is not obvious, and the parts with similar colors are difficult to distinguish.
In the blue performance, the two colors are similar to each other, LeTV 3 X55 is more rich, VIDAA V1 reflects the transparency of the glassware.
On the restoration of green vegetables, LeTV 3 X55 continued its rich style, with overall brightness being darker, VIDAA V1 brightness controlling more evenly, and color reduction closer to the real performance.
In the color gradation screen shot, VIDAA V1 shows a clear advantage, the boundaries between the color blocks are clearer, and the distinction is obvious. The LeTV Super 3 performs well in the middle part of the pyramid, but it reaches the edge between the color blocks. The degree of discrimination decreases, and similar colors stick together.
In the color saturation test, it can be seen that the picture presented by the VIDAA V1 is warmer, and the music is super cool by 3 X 55. Different people have different preferences for the style and the user can judge it by themselves.
Next, through a series of proofs to further understand the picture quality of the two.
In this snow- and sky-based picture, the snow and the sky are two different whites. Above the LeTV 3 X55, the picture turns blue, including snow and trunk. In contrast, VIDAA V1 reproduces the colors more realistically, without over-rendering.
In this proof with red, green and blue colors, the blue part of the sky, the green of the grass, and the red of the car are very rich on the LeTV 3 X55, and they are more appealing to the eyeballs. On the VIDAA V1, they focus on Showing true colors.
The above proofs can not be seen: VIDAA V1 is significantly better than Lex Ultra 3 X55 in the color scale performance, which means that the color fullness and fineness of the image are dominant. In color reproduction, VIDAA V1 tends to restore objects and colors in an authentic manner. The style is more refreshing. The LeTV 3 X55 presents images that are more intense and colder. In order to make the viewer's eye more bold in color processing, they will There is some occurrence of color cast.
System Experience
VIDAA V1 uses Hisense's latest VIDAA 4 operating system, based on Android 5.1. Enter the main interface. The main interface adopts waterfall flow plus card design. At the top is the status bar, showing sources, notifications, weather, dates, and more. The middle section shows the recommended content, which becomes the corresponding content as the following pieces of “Fine-looking†and “College for learning†are switched.
Smoothness and simplicity are the biggest features of the VIDAA 4 operating system. The logic level is low, and the point-and-use response speed is fast. In the conspicuous position on the first screen, there are five "poly" prefix applications, namely, "Good-looking," "Gathering, Learning," "Enjoying, Enjoying, Gathering, Fun, and Gathering," which is also the content of Hisense TV. Where the resources are concentrated, we will compare and analyze in detail the links of resources later.
For music companies such as LeTV, the software is its core competitiveness. LeTV advertises that there are only two kinds of UIs in the world: EUI and other UIs. When we opened this music as the Super 3 X55, the first thing that catches the eye is the 15 seconds boot advertising, this life and hard to open the TV's beautiful mood instantly halved.
At this point, LeTV is also honest, and it is marked with large red letters on the official website details page:
After booting directly into the LIVE carousel channel, with the general smart TV first enter the system desktop is somewhat different, this point gives the feeling more like a traditional television viewing. The LIVE carousel channel includes hundreds of HD carousel channels such as sports, music, and information. There will be a certain amount of time during the loading process to enter the channel. Counting on the TV startup time and start-up advertising time, from pressing the power button to watching TV programs, at least It takes almost half a minute, and this situation is puzzling on Internet companies that have been branded as user-oriented.
After entering the desktop, you can see that EUI and VIDAA 4 are two opposite routes. EUI basically says goodbye to simplicity. The top navigation menu includes sources, applications, search, LIVE, sports, shopping, video, games, etc. , Below is the content of each item. EUI almost carries the external role of LeTV's resources, and its importance is self-evident, but precisely because of this, it will inevitably appear bloated.
Content Resources and Summary
In our impression, traditional enterprises such as Hisense rely on hardware to establish a foothold in the TV market, and Internet companies that are happy to be represented are representatives of “content is kingâ€. Whether this is the case or not, look at the comparison of content resources.
First look at the two official descriptions, Hisense VIDAA V1 official website shows over 15,000 movies, more than 150,000 episodes of TV dramas, more than 73,000 animes, and LeTV has more than 6,000 movies, 120,000 TV episodes, and more than 80,000 episodes of animations. Look, Hisense's video resources have an advantage.
Hisense VIDAA V1 official website description
LeTV 3 X55 official website description
We have selected some domestic and foreign popular movies and TV dramas to be measured in 2016:
Popular movies
Popular TV series
The resources of LeTV 3 X55 are mainly based on LeTV. In addition to its own resources, Hisense VIDAA V1 also integrates the contents of iQiyi and Huada. From the perspective of our popular movies and TV series, Hisense VIDAA V1 Play resources are slightly dominant.
For most popular movies, the two platforms still need membership to watch. Therefore, we compared the membership systems of the two companies.
LeTV Super Movie Member Price
LeTV's members are mainly divided into LeTV Super Movie Members and LeTV Super Sports Members, which need to be purchased separately. Among them, the price of super movie and television members is 490 yuan per year.
Since Hisense aggregates multi-platform video resources, members can purchase either individually or in packages.
On Hisense VIDAA V1 TV, the price for one year is the same as the price for LeTV Super Movie if it is packaged to purchase Huada and Litchi members.
In addition to film and television, educational content has also become a new direction in the competition of television content. LeTV's educational resources are concentrated in the children's stage, and other age groups cover less.
Hisense's “College of Learning†has accumulated 60,000+ courses across the entire platform, with a cumulative learning time of more than 300,000+ hours, and teacher resources occupying the first camp of the entire network. Both video length and coverage exceed LeTV.
Comparing the results of the evaluation did indeed somewhat subvert the impression of the past, when the Internet TV brand competition hardware parameters, the traditional TV manufacturers have been deeply plowing in the content field for a long time and form a certain barrier. In addition to its own content, Hisense also integrates iQiyi and Huaji's two video resources, including popular movies and videos. LeTV relied on LeTV's exclusive resources and did not dominate in the number of competitions, but also because it was its own resources, it did a better job in integration. A member account opens all payment systems and makes it easier and faster to search for resources.
to sum up:
Comparing these two products is not difficult to see, from the perspective of process and workmanship, Hisense undoubtedly occupies a clear advantage, from the perspective of quality, Hisense VIDAA V1 with its own image quality processing chip closer in the reduction and adjustment of the color Really, LeTV 3 X55 will render the picture more to please the eye, some scenes will have a color cast on the phenomenon. As for the system, simplicity or complexity is good, and there is no clear standard. VIDAA4 and EUI have their own characteristics and they are also smooth and durable. In terms of content, the standards have become unified. Obviously, the more the better. With the advantages of integrated multi-platform and its own resources, Hisense is no longer a short board or even an advantage for traditional TV brands. This means core competition for Internet TV brands that have advantages in content and software. Force is gradually lost.
With the advent of Golden 9 and Silver 10, this year's television brand's big promotion activities seem to be even more fierce than in previous years. When the television industry fell into the quagmire of price wars, our attention was drawn to the ever-shrinking low prices that kept refreshing the bottom line. It seemed that we forgot what we were buying when we bought television. With consumption upgrades, how long can the cost-effective banner be seen? The market will eventually be attributed to rationality, and brands still rely on products to speak.
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