[PConline News] On March 17th, Midea Group Co., Ltd. and Toshiba Corporation jointly announced that they have signed a memorandum of understanding on Toshiba’s sale of a controlling interest in its appliance business (“Toshiba Home Appliancesâ€) to the United States. Under the proposed transaction agreement, after the completion of the transaction, Toshiba Appliances will continue to develop, manufacture and sell Toshiba brand white goods such as refrigerators, washing machines, vacuum cleaners and other small household appliances.
As early as December 21, 2015, Toshiba officially announced the Toshiba Redevelopment Plan, which includes the potential reorganization of Toshiba's home appliances. Then Toshiba officially launched related work to find a trusted partner. The ideal partner should be devoted to further develop Toshiba's home appliance business based on Toshiba's achievements.
In the past two decades, Midea and Toshiba have established close cooperation in many fields such as compressors, small household appliances and frequency converters. After Toshiba’s announcement of Toshiba’s reconstruction plan, Midea’s acquisition of Toshiba’s white-electricity business The plan seems reasonable and reasonable.
Comments: Midea's acquisition of Toshiba's white-electricity business is likely to be a win-win situation for Midea and Toshiba. Toshiba’s advantage in brand and technology is what the United States expects. Toshiba's white-on-business business is a new opportunity for Toshiba and Midea.
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