The 2017 Double 11 Carnival has just ended. Alibaba.com disclosed that total sales of Alibaba.com totaled 255.917 billion in 2017, and Jingdong's 14 days of sales from 1 to 11 accounted for 127.1 billion, a record high. Reviewing the sales data of the Double Eleventh Network, Tmall occupies 68.2%, Jingdong accounts for 22.7%, and No. 1 store, Suning Tesco, Gome Online, and Amazon are all between 1% and 2%. The e-commerce platform of the Internet presents a "Matthew effect" and the polarization is severe.
On November 19th, when Jingdong founder Liu Qiangdong and 360 founder Zhou Hongyi attended a certain event, Liu Qiangdong said when talking about the monopoly of the Internet industry: “If 10 or 20 years later, China is still BAT or Jingdong, 360 these companies are absolutely an unfortunate thing for this country."
However, just as "Rome was not built in one day", the point where JD.com and 360 acquired the giants in the line was not met overnight. Liu Qiangdong and Zhou Hongyi talked about the business. Liu Qiangdong called for sound development of the industry to urge more young people to start their own business. They think that when you have a brand new business model that has proved to be successful in a small area, it has indeed solved the pain points of certain industries, or the pain points of users. You can go straight to start a business; but if not, you need to be careful. Zhou Hongyi believes that it is important to do things. The team is very important. The most important thing for the company is its thoughts and values.
Li Huaiyu, the CEO of Little Whale, combined his experiences with many entrepreneurial ventures and gave entrepreneurs some opinions. Li Huaiyu believes that first of all, do not be afraid of those large-scale enterprises, you must have confidence in the future, do not use brute force, with skill, find a good entry point, and follow the trend. Second, the Internet has entered the second half and the flow of dividends has disappeared. To stand out in such a fully competitive environment, we must find innovative points for differentiation. Third, it is very important for entrepreneurs to focus on enterprises, intensively cultivate companies, be responsible for doing things, do things well, and continuously deepen learning. Fourth, attach importance to talents, optimize teamwork and management, and each company’s development is inseparable from talents. Only by attaching importance to management and valuing efficiency can companies have lasting vitality. Fifth, to develop Blue Ocean, and to provide product services to young consumers. Products need to be disseminated and recognized. They must pass through young people. They can pay for products and services and give them products. These are the elephants. The competitors are not so good at the time, so when starting a business, you must consider young people in the town. This is an opportunity for start-ups.
The Internet TV troika “LeTV, Xiaomi, and the Little Whale†once lost half of the internet TV and lost sales. Xiaomi has a complete ecological chain and a large fan base. The double 11’s sales are good; and the microwhale Focused on home internet entertainment from the beginning. As a young enterprise how to achieve such success, the CEO of Little Whale Li Huaiyu also talked about his own business development ideas. He believes that: Internet TV also has a very large space for product innovation. The closer to the customer, the more innovative the company can be for users to develop applications. Only in the past could we survive, not in the era of strong production capacity and good price controls. Deepening the OTT service, big data, AI, and other areas, let the hardware business take the road of differentiated development, is the innovative thinking of technology companies such as micro whale in the trend of consumption upgrade.
The world is always driven by technology. Technological advances in each area will continue to destroy the previous business model and bring new opportunities. As Ma Yun once said, “Everybody thinks BAT is quite remarkable, but I guess the pattern will change in two to three years. After four or five years, we will still be in these companies. I think it's a big problem. We are now Every day is on thin ice.†The Internet industry is changing rapidly and large, medium, and small companies are actually co-existing for development.
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