Jiangsu Cable Cool Opens Cross-border Cooperation: TV Big Screen Rejects Routines

In order to grab the bigger cake in the development of this wave of big screen market, every enterprise in the industrial ecological chain has different actions. What method is a successful method? What kind of model is a valid model? These are still difficult to give a conclusion. However, on September 26th, the cooperation between Jiangsu Cable and Shenzhen Coocaa will be the vane that will lead the current big-screen operation market to achieve cross-industry integration and development.

With the help of the Jiangsu Internet Conference, Jiangsu Cable Co., Ltd. and Shenzhen Cool Co., Ltd. have carried out in-depth exchanges and adjustments in the early stage, and reached a comprehensive cooperation with users, technologies, resources, and channels as the core to act together.

In recent years, under the impetus of triple play and smart technology, the big screen market is like the “revival number” entering a period of rapid acceleration, and the number of smart TVs (boxes) has hit a new high in the industry. Not only has the number of large screen users surged, but also The more young people return to the team. This has also led Internet giants such as Tencent, Ali and Baidu (Iqiyi) to enter the market with capital and head resources.

However, the large-screen television industry, which looks very smooth, still "attaches" a series of "defects." For example, although the amount of content increases, but the lack of integration and screening, the new and old mixed, mixed results, affecting the user's use of results; terminal equipment operation is complex, too many levels, affecting the user experience; advertising operation is extensive, not scientific and opaque, lack of effectiveness assessment; no mature In the sustainable profit model, the investment risk is not controllable.

Experts pointed out that in the face of such a situation, companies need to find a suitable method, not only to seize the opportunity to fly in the wind, but also to be able to eliminate problems and move forward.

The large-screen industry family of Jiangsu Cable and Shenzhen Kukai opened their own “spheres of influence” and had their own advantages and resources. It is reported that Jiangsu Cable’s networked cable TV subscriber terminals are nearly 26 million units, and broadband subscribers are nearly 3 million. The overall coverage of Jiangsu affects the entire East China region; the number of cool open system activation terminals has reached 25 million, and the number of daily active users exceeds 9.7 million.

Users are the lifeline of the big screen industry. Jiangsu Cable Co., Ltd. and Shenzhen Kuokkai Co., Ltd. opened the door of cooperation based on users and played the strongest voice in the industry. The video and value-added service operating platform with the largest user scale nationwide was born. At the same time, Jiangsu Cable and Coolcom started with content resources and jointly launched a full-fledged tens of millions of users: Jiangsu Cable's localized services, local production programs, and live streaming of online cinemas, etc. The integration of film and television content, educational content, online movies, and national integrated services; and in-depth integration of operational resources such as advertising, games, and other differentiated resources.

In order to improve the interactive experience of users on large-screen televisions, Jiangsu Cable will combine the advanced large-screen video value-added service platform with the Jiangsu live cable broadcast and on-demand streaming platform to complete the upgrading of Jiangsu Cable's own technology platform. TVs, smart set-top boxes and other devices complete the user’s portrait analysis through big data, artificial intelligence and other technologies to push content accurately. It is reported that the Cootech technology system composed of the front-end business operation platform, front-end data analysis platform and terminal software is in full compliance with the TVOS 2.0 standard of the State Administration of Taxation, forming a complete video service integration operation system and providing good technical support for the development of Jiangsu's wireline. .

In the face of diversified and multi-format large-screen application scenarios, Jiangsu Cable and Shenzhen Kukai also further shared channels, and promoted the offline business resources of Jiangsu Cable to be combined with the strong offline channel resources of Cooper's parent company, Skyworth, in value-added operations. Service, terminal network construction, terminal hardware and software cooperation, etc. are all in real cooperation, and provide a comprehensive and integrated service for the shared user community. Jiangsu Cable and Shenzhen cool to open cross-border cooperation will not only broaden the "boundary" for the greater development of the two sides, but also provides a new development "path" for the big screen and television triple play industry.

The effect of cooperation between Jiangsu Cable Co., Ltd. and Shenzhen CooKing is not 1+1=2, but 1+1>2. The video carrier and value-added business operation platform created by both parties have become the vane of the integration and development of the large-screen market.