Text / "High-tech LED" reporter Hu Yanling
The LED packaging market is surging, and domestic packaging companies are struggling!
Recently, Taiwan’s Luyang Optoelectronics invested a total of US$100 million to build a high-power LED packaging project in Nanchang High-tech Zone. Domestic manufacturers seem to have been shocked by this kind of news.
Because just last year, Taiwan’s top eight large packaging factories, except advanced power, have all opened factories in the mainland. Taiwan's packaging capacity in the mainland last year has accounted for 42.3% of its total capacity, and is expected to exceed 50% this year.
Taiwan enterprises actively deployed the domestic market and seized the domestic high-end packaging market with advanced packaging technology and talents. The domestic packaging manufacturers are concentrated in the low-end market, and the low-cost homogenization competition forms internal friction, which hinders the rise of domestic brands.
Low price strategy
According to the statistics of the High-tech LED Industry Research Institute (GLII), the total output value of China's LED packaging in 2010 was 27 billion yuan, a year-on-year increase of 35%, and this year will continue to grow at a rate of 20%-30%.
At present, the packaging market is developing rapidly, and the market share and innovation direction are basically controlled by giants such as foreign companies and Taiwanese companies. How do domestic packaging manufacturers break through and find their own ones, and manufacturers are still thinking about low-cost strategies that are unfavorable.
The data shows that from 2009 to May this year, the price of various types of lamp beads has declined to varying degrees. Taking 3528 as an example, from 2009 to 2011, the price reduction of high-brightness lamp beads was 5.88% and 18.75%, respectively; the price reduction of medium-brightness lamp beads was 15.38% and 18.18%, respectively; the low-brightness lamp beads were 15.00% respectively. , 26.47%.
Industry insiders pointed out that the price of raw materials has risen, but the price of packaged products has been declining. Domestic packaging companies are entering the Red Sea with low-cost homogenization competition.
At present, the price of metals and stents in imported raw materials has increased by more than 40%-60%, and the prices of chips, glues and phosphors have remained basically unchanged. Although domestically produced raw materials have declined in addition to metals, the price cuts are not large.
"Now most companies are cutting jobs, but it is not entirely corporate behavior, but market pressure." Shi Weili, general manager of Dalian Jiujiu Optoelectronics Technology Co., Ltd. told Gaogong LED reporter that most of the packaging factory's gross profit declined, the market pressure The bigger it is.
At the end of April, Guoxing Optoelectronics released its first-quarter earnings report. The data showed that the company's total profit for the period decreased by 10.38% compared with the same period of the previous year. Guoxing Optoelectronics explained that it is “optimistic about TOP LED, in order to increase market share and actively reduce the priceâ€. As a result, “the gross profit margin is reducedâ€.
"The competition in the packaging industry is fierce, and the expansion of enterprises is very large. In order to cope with the competition of other manufacturers, such an adjustment strategy is needed." Wang Sen, managing director of Guoxing Optoelectronics, told reporters that as for other products, it will follow TOP. This market strategy of LED, Wang Sen said that "depends on the market competition of subdivided products."
The data shows that in the first quarter, the price of National Star Optoelectronics products decreased by 15%-20%, and the comprehensive gross profit margin of LED was 22.97%, down 9.52% year-on-year.
The LED packaging market is surging, and domestic packaging companies are struggling!
Recently, Taiwan’s Luyang Optoelectronics invested a total of US$100 million to build a high-power LED packaging project in Nanchang High-tech Zone. Domestic manufacturers seem to have been shocked by this kind of news.
Because just last year, Taiwan’s top eight large packaging factories, except advanced power, have all opened factories in the mainland. Taiwan's packaging capacity in the mainland last year has accounted for 42.3% of its total capacity, and is expected to exceed 50% this year.
Taiwan enterprises actively deployed the domestic market and seized the domestic high-end packaging market with advanced packaging technology and talents. The domestic packaging manufacturers are concentrated in the low-end market, and the low-cost homogenization competition forms internal friction, which hinders the rise of domestic brands.
Low price strategy
According to the statistics of the High-tech LED Industry Research Institute (GLII), the total output value of China's LED packaging in 2010 was 27 billion yuan, a year-on-year increase of 35%, and this year will continue to grow at a rate of 20%-30%.
At present, the packaging market is developing rapidly, and the market share and innovation direction are basically controlled by giants such as foreign companies and Taiwanese companies. How do domestic packaging manufacturers break through and find their own ones, and manufacturers are still thinking about low-cost strategies that are unfavorable.
The data shows that from 2009 to May this year, the price of various types of lamp beads has declined to varying degrees. Taking 3528 as an example, from 2009 to 2011, the price reduction of high-brightness lamp beads was 5.88% and 18.75%, respectively; the price reduction of medium-brightness lamp beads was 15.38% and 18.18%, respectively; the low-brightness lamp beads were 15.00% respectively. , 26.47%.
Industry insiders pointed out that the price of raw materials has risen, but the price of packaged products has been declining. Domestic packaging companies are entering the Red Sea with low-cost homogenization competition.
At present, the price of metals and stents in imported raw materials has increased by more than 40%-60%, and the prices of chips, glues and phosphors have remained basically unchanged. Although domestically produced raw materials have declined in addition to metals, the price cuts are not large.
"Now most companies are cutting jobs, but it is not entirely corporate behavior, but market pressure." Shi Weili, general manager of Dalian Jiujiu Optoelectronics Technology Co., Ltd. told Gaogong LED reporter that most of the packaging factory's gross profit declined, the market pressure The bigger it is.
At the end of April, Guoxing Optoelectronics released its first-quarter earnings report. The data showed that the company's total profit for the period decreased by 10.38% compared with the same period of the previous year. Guoxing Optoelectronics explained that it is “optimistic about TOP LED, in order to increase market share and actively reduce the priceâ€. As a result, “the gross profit margin is reducedâ€.
"The competition in the packaging industry is fierce, and the expansion of enterprises is very large. In order to cope with the competition of other manufacturers, such an adjustment strategy is needed." Wang Sen, managing director of Guoxing Optoelectronics, told reporters that as for other products, it will follow TOP. This market strategy of LED, Wang Sen said that "depends on the market competition of subdivided products."
The data shows that in the first quarter, the price of National Star Optoelectronics products decreased by 15%-20%, and the comprehensive gross profit margin of LED was 22.97%, down 9.52% year-on-year.
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