In the face of the huge potential Internet of Things market, international operators such as AT&T, Verizon, Deutsche Telekom, and SK Telecom have successfully established an open and cooperative Internet of Things platform for large-scale applications, and have stood on the forefront of the Internet of Things. Accumulated valuable experience.
Overview of International Operators' Internet of Things Strategy: Taking the Platform as the Entrance
AT&T: Emphasizing resource integration and focusing on application development
The AT&T IoT data service platform was officially commercialized a year ago and is called M2X. M2X is AT&T's first IoT management service for developers and a new set of design tools designed to help enterprise developers more easily create new IoT solutions.
Why is this platform to be launched? The main reason is that AT&T is undergoing a network transformation and attaches great importance to the importance of resource integration, data processing and information docking. The M2X IoT platform for developers integrates the knowledge and creativity distributed in individuals and organizations with the development tools provided by the platform to connect the needs of IoT users and generate a large amount of decision data through the application on the platform. Provide reference for developers' product design, and accelerate the marketization of IoT applications through the convergence, enrichment and closeness of users.
The M2X platform tool simplifies the development process, and the supporting components support the application testing. AT&T's humanized support for the M2X platform construction has attracted a large number of application developers. In the software construction of the M2X platform, AT&T has built its data processing and storage services in the cloud, developers can quickly call the massive IoT device management tools in the cloud; at the same time, the cloud-based platform can simultaneously carry 10 million Connect devices, collect data in real time, and turn data into useful information to provide users with quick decision making and automated operations. To complement the use of the M2X platform, AT&T also supports developers on the hardware. The Smart kit is a free M2X connectivity kit for every developer, including 3 test SIM cards and 6 months of free M2X platform data services for device and solution testing. The kit also provides developers with a powerful AT&T Control Center platform for connecting to the network and creating connected devices and services.
Since the commercialization of the M2X platform, many enterprise users have begun to use their data services for operations and decision management. Through the M2X platform, Rockwell Automation enables its automation equipment users to collect, manage, and manipulate data from industrial equipment at remote locations and remote sites around the world, providing greater security and convenience.
To further integrate resources on the M2X platform, AT&T partnered with IBM in September to integrate the M2X platform with IBM's Watson IoT platform, Bluemix and IBM Cloud, enabling M2X platform developers to deploy applications to the IBM Cloud. Access to many IBM Watson APIs and IBM Bluemix services. AT&T and IBM also decided to increase their investment to make it easier for developers to start projects.
Verizon: Lowering market thresholds and expanding coverage
In the US market, Verizon and AT&T are major competitors. Verizon launched the ThingSpace new IoT platform at the end of last year, similar to the main features of M2X. ThingSpace provides developers with code libraries, pre-installed features and other tools, but ThingSpace emphasizes the need to reduce the cost of design and use of IoT products and reduce solution costs to attract users and partners. The platform also extends Verizon's M2M solution from industrial or business users to individual consumers.
In the spirit of reducing the complexity of IoT access, the ThingSpace platform has demonstrated its inclusiveness, friendliness and convenience in the development of interfaces, programming interfaces and network environment design. In the development interface, the ThingSpace platform adopts a self-service web-based online IoT development interface, and developers can apply on any device-side browser without installing programs. In terms of the programming interface, the platform also provides a number of APIs (application programming interfaces), developers can apply appropriate scheduling functions according to requirements. Thousands of APIs are now available on the platform, and this number continues to increase. For the network environment of the connected device, the ThingSpace IoT platform is not limited to Verizon's own telecommunication network, but can support other commonly used wireless network technologies, such as WiFi, ZigBee and LPWAN (Low Power Wide Area Network).
To support the operation of the ThingSpace platform, Verizon is committed to addressing the major barriers to entry into the Internet of Things, both component cost and network access costs. The new platform chip created by Verizon and Sequans has reduced this hardware cost by half. At present, Verizon has also optimized the core network for IoT devices with low transmission bearers within its own LTE network architecture, which is lower than any existing Verizon wireless network. The reduced cost has made the use of many small IoT devices more feasible, such as connecting water meters, pet collars and smart street lights. To this end, ThingSpace will cover 92 countries as soon as it is launched. It will cover the whole world in 2016 and has attracted tens of thousands of application developers.
Deutsche Telekom: Building an industry ecosystem based on smart homes
Unlike US carriers, Deutsche Telekom does not create an IoT platform in a holistic manner. Instead, it uses proprietary platform features to tap into the featured industries. Deutsche Telekom's smart home business is characterized by “light assets†and leverages the power of its partners to seize the European home user market in a timely manner.
The smart home business platform launched by Deutsche Telekom is called Qivicon. Compared to the software services and data processing platforms of the two giants in the United States, Qivicon is a B2B smart home alliance. By introducing enterprises in the upstream and downstream of the industrial chain, the smart home system between different vendors is opened up, which is included in the same interface standard and application interface.
The Qivicon platform is mainly driven by the industry alliance model, and Deutsche Telekom has been able to avoid the operation of specific businesses. Due to the diversification of the IoT terminals in terms of form and function, the development and maintenance of the terminal hardware and applications that are connected to the user will inevitably cost a lot of manpower, and the integration of the Qivicon platform into the smart home industry will make each manufacturer willing to rely on this influence. A platform that unifies the standard interface to break into the larger user market. Deutsche Telekom is behind the platform to provide the role of back-end solutions, including providing intelligent customer control terminals to home users, providing application integration software development and maintenance platforms to manufacturers, providing portal services to manufacturers to promote their solutions, and even Provide customer installation, micropayment and other services to the cooperative manufacturers. Partners must be responsible for retail, customer marketing and customer support for their respective hardware and applications. The positioning of this portal provider has enabled Deutsche Telekom to “snap and sway†the smart home market and attract more than 40 multinational companies through a win-win model. For smart home users, Qivicon's unified application interface makes it easy for customers to use and reduces learning costs. The platform's green environmental benefits are also outstanding, which can help smart homes save 20% to 40%. Deutsche Telekom has now extended the application of the Qivicon platform to the European market.
SK Telecom: Creating a DIY development environment based on open standards
South Korea's SK Telecom also launched an open Internet of Things platform called ThingPlug at the end of 2015. ThingPlug is also for developers and is based on oneM2M global innovation standards.
The biggest advantage of ThingPlug is its application support and openness. Platform construction based on international standards paved the way for developers' resource calls and user market scale expansion, and developers were able to use ThingPlug as a development environment for DIY IoT services. Developers can download massive software development kits (SDKs) based on international standards, and then develop related IoT applications with sensors from different devices. In addition, SK Telecom also provides cloud service support for developers, developers can check the real-time status and data of the developed applications through the cloud platform. The openness of ThingPlug is also reflected in the platform that allows anyone to develop IoT services.
The ThingPlug platform based on oneM2M global standard has produced a positive positive promotion for SK Telecom's IoT business. On the one hand, the streamlined development process allows more people to join the application development team, and the application-rich platform will allow users to accept smart home business faster. The huge demand in turn stimulates developers to design new applications.
The openness and standardization of the ThingPlug platform made it very widely accepted. The Busan Smart City Test Platform, built in 2016, is based on ThingPlug for use and management, upgrading various public services such as parking management, building energy management and security services to intelligent IoT services, and implementing citizen application docking and background through ThingPlug platform. Control and so on.
From the Internet of Things development strategies of AT&T, Verizon, Deutsche Telekom, SK Telecom and other operators, their respective platform construction has provided a strong impetus for its successful transformation and expansion of the Internet of Things market. If operators make full use of existing network infrastructure based on considerable user scale and take advantage of resource integration, they will make a difference in building an IoT platform, and realize the upstream and downstream of the industry chain and even cross-industry through a unified IoT platform. The integration of information and resource docking can seize the commanding heights of the development of the Internet of Things and win the competition. The four operators analyzed in this paper, their IoT platform construction is based on fully integrating resources, building an open platform and setting the core of the same application standard, and finding the entry point according to its own characteristics, such as the rich application of AT&T, Verizon's low cost of use. And the smart home alliance of Deutsche Telekom. The OneNET platform also uses 500 companies as promotional slogans, but its implementation still leaves users worried. To this end, Chinese operators may wish to increase efforts to promote cooperation with various platform-level enterprises, and actively seek more inclusive partners to identify appropriate breakthroughs in the construction of the Internet of Things platform and build the core competitiveness of the Internet of Things. And with the help of the platform built by the platform, the "exclusive zone" has been opened up in the field of Internet of Things.
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