Yesterday, Baidu’s chief scientist Wu Enda announced at the Beijing Planning Exhibition Hall that Baidu officially established the AR Lab. It is reported that this is the fourth largest laboratory established by Baidu after the Silicon Valley Artificial Intelligence Laboratory, Deep Learning Lab and Big Data Lab. The lab currently has 55 employees, with an initial goal of driving revenue growth through AR marketing and further expansion of business opportunities in healthcare and education.
We know that due to the "Weize Zexi incident" and policy rectification, Baidu expects revenue to fall by about 4.6%. These restrictions have cut the profit of its core search business, and advertisers have dropped 16% in Q3 last September. Therefore, Baidu hopes to use these cutting-edge technologies to save its shrinking profits. At present, AR has begun to apply in the fields of military, medical, education, automobile, daily consumption, entertainment, etc. As the technology matures, it will open more application markets, which makes AR possible to become the next generation intelligent platform. As early as September last year, Baidu announced that it had injected $200 million into its AI and AR divisions.
Previously, Baidu used AR technology to restore the cultural city of the old Beijing's nine major city gates. It was selected on the Baidu AR train of the No. 2 and No. 13 interchange halls of Xizhimen and Metro Line 2. The old photos of the old city inner city's nine major city gates 100 years ago, the mobile phone Baidu App took pictures of old photos, triggered AR, showed the corresponding city gates and voices to explain the history and allusions of the city gate.
Wu Enda said that AI technology is the core of AR. He said: "There are several technologies for artificial intelligence in the future that will be very important to AR, because if you take your mobile phone to see the contents of AR, if you want to interact with your mobile phone, most The important and most convenient way is to speak on your own, so our team is also exploring how to use speech recognition to let you interact with him while watching augmented reality content."
With the continuous advancement of science and technology, more and more modern medical devices have been developed rapidly, especially the electronic devices that directly contact the human body. In addition to the higher and higher requirements for the performance of the device itself, people are concerned about the safety of the device. There are also more and more considerations, such as: ultrasound, ventilators, monitors and other instruments that are in close Contact with the human body, which means that the patient should not cause electric shock or any other danger to the human body due to the use of the instrument.
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