Xiaomi TV performed well in the international market and ranked first in China’s shipments in the second quarter of 2018

Although the domestic color TV market is weak and the profits of most listed color TV companies are declining, as a latecomer in the TV industry, Xiaomi TV has bucked the trend. On August 28, 2018, the Xiaomi TV strategy conference with the theme "All in, Win-Win" was held in Beijing. Wang Chuan, the co-founder of Xiaomi and the head of Xiaomi TV, announced that according to the data of Ovi Cloud, the 2018 No. In the second quarter, Xiaomi's TV shipments topped China's first place. There is no doubt that Xiaomi TV has established a firm foothold in the Chinese TV market.

Xiaomi TV performed well in the international market and ranked first in China’s shipments in the second quarter of 2018

In addition to the domestic market, Xiaomi TV is available. According to data from flipkart, India's largest e-commerce website in July, Xiaomi TV has captured 56.6% of the platform's market share, and Xiaomi TV's overall TV market share in India has exceeded 10%.

Xiaomi TV performed well in the international market and ranked first in China’s shipments in the second quarter of 2018

At the meeting, Peng Jianfeng, deputy secretary-general of the China Electronics Video Industry Association, said that Xiaomi TV has been at the forefront of the development of the Chinese TV market. Dong Min, vice president of Aowei Cloud, believes that Xiaomi TV is "disintegrating the old system and establishing new rules", consolidating and strengthening its market position by connecting users, creating explosive products and building omni-channels.

Xiaomi TV has been established for less than 5 years, but it has grown rapidly because of its insistence on putting product stability and reliability at the forefront. In order to ensure high quality, Xiaomi has always insisted on using first-line brand foundries and adopted strict big data quality control. In 2017, Wang Chuan promised to Lei Jun that the repair rate of Mi TV is twice as low as that of traditional TVs. The repair rate of Mi TV 4A 32-inch for 12 months from mass production is only 0.64%, which is far lower than the industry average.

In terms of product innovation and systems, Xiaomi better understands the needs of users in the new era. It integrates the content of major platforms so that users have no worries. The PatchWall artificial intelligence system has an outstanding experience. In March 2017, the voice function was upgraded. The follow-up Xiaomi TV has a full built-in "Xiao Ai" Classmates, so that the elderly and children can easily use smart TVs.

Xiaomi TV performed well in the international market and ranked first in China’s shipments in the second quarter of 2018

In addition, Xiaomi TV also provides well-known high cost performance. Following the promise of Xiaomi Chairman Lei Jun in April that: the comprehensive net profit margin of hardware will never exceed 5%, each product of Xiaomi TV is basically the most cost-effective product of the same size. .

Although the online sales of Xiaomi TV from January to July are far ahead, from the perspective of TV sales data, the second half of each year is the prime time for TV sales. Therefore, Xiaomi TV will focus on offline channels in the second half of the year. Wang Chuan said that in the second half of the year, Xiaomi TV will continue to consolidate its online advantages while further making efforts to subsidize the offline market. Through close cooperation with distributors, mutual benefit and win-win results, combined with the strong advantages of Xiaomi TV online channels and subsidies, Xiaomi TV will strive to achieve the goal of first place in 2018.

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