Electronic enthusiasts eight o'clock in the morning: The recent unlimited traffic is seemingly exciting for many consumers. Many people say that with unlimited traffic, they no longer have to watch videos and play games. However, after seeing the unlimited traffic plan launched by the operators, they are all half-hearted, because all the packages have no restrictions, and they feel like they are put together. Unlimited traffic is just a gimmick in operator marketing, and there is no real unlimited traffic plan on the market today!
With the rise of the mobile Internet, people's demand for mobile phone traffic has become more and more fierce, especially from the 3G era to the 4G era. The demand for traffic has soared rapidly, updating weather, synchronizing time, instant messaging, online video, online games. There are more and more applications that require traffic, so the traffic fee is like a bottomless pit, and it is not filled.
Operators have also opened up their new business model because of traffic, a series of preferential traffic packages have emerged in the market, and the marketing tools that make every effort make consumers look at it. One-way traffic packets, five-yuan traffic packets, thirty The meta-flow package and the hundreds of dollars of traffic packets should be available to the user. With the low-cost competition strategy of the three major operators, the traffic dividend is slowly decreasing. However, because the operators whose traditional business is affected by the OTT are mainly profitable from the traffic, they are speeding up the fee reduction. In the past, operators have been playing Tai Chi, trying to squeeze the final profit, so that the slogan of "unlimited traffic" is used to attract consumers.
However, it is impossible to achieve unlimited traffic at this stage. On the one hand, it is due to the technical bottleneck of wireless network data transmission, and on the other hand, it is a huge pressure on operators' profit assessment.
The mobile communication we use belongs to the wireless network category. The biggest difference between it and the broadband of the home is that it is wired and wireless. Compared with wireless communication, wired communication has faster signal transmission speed and stronger signal stability, and it is easier to expand the network data capacity. Just add a few more fibers. Although wireless communication is more convenient, the technology content is higher, and its own frequency band is wider, but there are still many technical difficulties in the stability and expansion problems.
To achieve unlimited traffic, there is a high demand for wireless base stations, not only to ensure sufficient bandwidth, but also to meet the connection of multiple signals. With the current base station capacity of the three major operators, it is impossible to achieve completely unlimited traffic transmission. Instantaneous tens of megabits or even hundreds of megabytes of traffic, it is estimated that no base station can afford it!
Moreover, from the latest financial data of the three major operators, traffic profit has become a major source of profit. In the face of the impact of the OTT business, the traditional business of the operators has declined. When no new business is found, the operators are not. May give up traffic profits. Moreover, the 5G era has added more possibilities to the traffic business. In the face of new industrial vitality and the enterprise profit assessment of the SASAC, unlimited traffic is farther away from us.
But for the expectation of unlimited traffic, we can put it in the upcoming 5G era. The Chinese Academy of Engineering academician He Hezhen once said that the peak speed of the 5G era can reach 20G. There will be a better experience in connection speed, stability, and latency. Therefore, the 5G era will certainly bring technological breakthroughs to wireless communications. At present, the whole industry has invested in the R&D and construction of 5G technology or 5G related industries, so we have reason to believe that wireless communication in the 5G era will be further improved, from the aspects of stability and transmission speed to wired communication, even Will go beyond wired communication.
Just to make 5G communication curious is that if the untold traffic is invalid, how will the operators make a move?
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