Smart home is actually not a new vocabulary, but every time we mention it, we still think of such a scene first: "When we arrive at the residence, the door lock will automatically turn on, the lights will automatically turn on, and the TV and air conditioning will follow the previous Set up a humanized start, you can monitor everything in your home in real time when you are away, even if the elderly and children are alone at home, you don’t have to worry about it." However, today, this configuration seems to be quite far from "flying into the homes of ordinary people". distance.
Last year, LeEco announced its cooperation with China Central Place Real Estate, trying to build a smart home ecosystem, but the only technological element in the model room they exhibited was nothing more than an "isolated" LeEco super TV. Since then, the smart home field is still bustling, but after all, gimmicks and scolding fly together, creating momentum and discouragement. So, does this mean that smart homes are just a fantasy mirage?
Someone once used the lines in "Waiting for the Wind" to describe the prospects of the smart home industry. "No matter how anxious or scared you are, we can't rush forward now. It's useless to rush out. You can't fly. If you want to fly, it's not enough to have the courage to rush forward. We have to stop. Don't think about anything, let yourself be emptied, just wait for the wind to come."
According to Bo Siwei, vice chairman and secretary-general of the China Internet of Things Industry Association and executive vice president of the Hong Kong Embedded Internet of Things Research Institute, the history of smart home can be traced back 20 years, and the real development in my country is more than 10 years. He believes that even if it returns to reality, in the current home market, although smart single products have appeared, there are almost no suppliers that can provide smart solutions for the whole house.
Liu Yan, director of Schneider Electric's Smart Living Space Division, also believes that compared with foreign countries, China is still in its infancy. “Smart home is a home technology system that is constantly changing with the development of new technologies. There is no accurate positioning in the world. The developed countries in Europe and the United States are also constantly promoting its development. In China, different domestic manufacturers define smart not exactly."
Ye Xiaohua, secretary general of the Shanghai Internet of Things Industry Association, said that the smart home industry is facing two major problems at this stage: technological innovation and standards. Wired products cannot be upgraded and expanded, wireless radio frequency products are insecure, and unstable, which have caused long-term negative effects on the entire smart home industry. "There are many manufacturers engaged in smart home development, and the product price difference can reach 100 times. Because the industry has lacked a unified Standards, various technologies and product systems are diversified, with different compatibility, and market chaos needs to be regulated."
"Using the mobile phone as the control center, is this really the ideal smart life? Just imagine that you need to install a dozen or more apps on your mobile phone. From the perspective of user experience, such a structure is a disaster." Some people in the industry even questioned the origin of the current smart home design.
The influx of giants creates attractive prospects for the industry"Affirmation" and expectations are obviously not enough. Under the background of the business age, capital is still one of the most important guarantees for the industry. A survey data recently released by Aoweiyun.com shows that in 2015, the output value of smart homes in my country will reach 230 billion yuan, and this figure is expected to exceed 100 billion yuan in 2020. With such an attractive market prospect, a large wave of industry giants are approaching step by step.
On April 2, Alibaba Group announced the establishment of the Alibaba Smart Life Division, integrating the three business departments of the Group's Tmall Electric City, Alibaba Smart Cloud, and Taobao Crowdfunding to accelerate the incubation of smart hardware and fully enter the field of smart life. In recent years, Alibaba, Lenovo, Midea, Vanke and many other well-known domestic companies have carried out relatively in-depth cooperation in smart home and other aspects. With the full integration of the advantages and resources of all parties, people can't help but be full of reveries in this field.
On March 17, when Lei Jun participated in the Sino-German ICT Summit at CeBIT this year, he made it clear that Xiaomi’s next strategy is smart home. Lei Jun believes that smart home is no longer a concept, but has undergone essential changes. Previously designed based on PCs, the actual application scenarios were not reliable. Today, mobile-based use scenarios are the real models that smart homes can use. .
In early March, JD.com also announced support for the New Deal, which will create a smart hardware ecosystem. In addition, companies such as Baidu, Xiaomi, and 360 have launched smart hardware products. It is obvious that after last year's fermentation, smart terminals have become the next outlet in the eyes of Internet giants.
On the other hand, at CES at the beginning of this year, smart homes were also sought after by home appliance manufacturers. Haier, Changhong, Hisense, Samsung, LG, Fangtai, Bosch, Philips, Qualcomm and other domestic and foreign companies all exhibited their latest Of smart home products, technologies or solutions. The difference from previous years is that this time all companies value the creation of an integrated smart home and a smart ecosystem. For the smart home industry itself, this point-to-face adjustment is bound to further accelerate its development. .
Price and experience problems are gradually improvingIf you compare attention to soil and capital to fertilizer, whether the seed of new things can germinate and take root in it can reflect the prospects of the field. Just as Edison had tried more than 6,000 materials for 13 months before finalizing the most suitable choice for filament. Every failure means that he is closer to success. In fact, the field of smart home is also experiencing similar After repeated revisions, no matter in terms of products, technology or pattern, smart homes have shown a trend of "steadily increasing".
Too high prices and poor product experience are the core issues that plague the promotion of smart homes. According to a survey of Shenzhen's smart home market, at present, the cost of smart home decoration for luxury residential projects ranges from 300,000 to 1 million yuan, of which the cost of a complete smart home system is generally around 700,000 yuan. With the penetration of Internet companies and home appliance manufacturers into this field, the prices of smart home products have become more and more grounded. Take smart modules as an example. With the popularity of smart life solutions on AWE2015, smart modules have become an important entry point for companies to enter the smart home industry. Subsequently, Xiaomi launched a universal smart module priced at 22 yuan and claimed to be close to the cost price. At the Shanghai Home Fair, a smart module priced at 10 yuan was already on display. Recently, 360 companies began to follow up. The module price is only 1 yuan.
The changes on the product side are even more obvious. For example, Haier's U+ Smart Life Open Platform, which aims to integrate multiple service portals on a single platform to realize the transformation from a single service to a smart service. Under the construction of this open platform, the seven intelligent ecosystems of washing, water, air, food, health, safety and entertainment are all included. Relying on the support of the U+ platform, Haier has also released a complete set of smart kitchen products, subverting the traditional kitchen concept and realizing the true "touch-net" of kitchen appliances. In addition, there is also a set of "smart-home" smart home living solutions based on Hisense cloud service platform, which is a combination of smart refrigerators, air purifiers, fans, dehumidifiers, smart air conditioners, smartboxes, etc. brought by Hisense, Changhong The launch of "CHiQ Smart Life" with mobile phones as controllers, including overall control equipment, overall lighting, smart refrigerators, air conditioners and kitchen appliances, etc. The emergence of these products has undoubtedly enriched the options for smart home products. And in terms of experience, it has also been significantly improved than before.
In the smart home layout, besides the IT field, there are also many other fields, such as security and home appliance companies have poured in, or transformed smart homes, or launched smart home products. The industry believes that the addition of these companies is not a fight. Disrupting the original smart home market structure, but providing more fresh blood. In the era of smart home, cross-border cooperation between companies has not only lowered the price of products, but also changed the consumption model of products. From concept to reality, smart homes are constantly changing with the power of new technologies. As before, they value price and ignore The experiential purchase model can no longer adapt to the consumer demand in the era of smart homes. The effect of the previous fitting room of offline and online ordering has faded.
Sprouted in controversy, thrived in capital, and perfected in constant trial and error. Like all new things, smart homes are experiencing its "growth troubles". Remember the many comments from Silicon Valley when the iPhone 4 was first launched. Some people expressed dissatisfaction with it, and even wrote an article calling it a disappointing work, but what happened later?
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