In recent years, emerging technologies related to artificial intelligence have developed rapidly, and all walks of life have integrated into the trend of intelligent development. In this context, the market scale of smart home products continues to expand, and the demand for smart homes by some middle-aged and elderly people has attracted the attention of people from all walks of life. With the frequent mention of health, elderly care and other terms, many companies have begun to deploy smart homes that are suitable for the elderly to meet the needs of the elderly.
Time is like an arrow, the sun and the moon are like a shuttle. At present, Chinese society is in a stage of rapid aging, and many companies have begun to conduct research on “ageing for the elderly†in order to increase the market share of smart homes. With the renewal and iteration of consumer groups, more than 200 million elderly people have become potential users of "age-appropriate" smart homes. The market of "age-appropriate" smart homes has huge potential.
The development of "adaptable" smart home is the general trend
In the production and sales process of smart homes, most smart home products are provided for younger consumers, and relatively few smart home products are provided for the elderly. With the rapid development of the economy and the gradual improvement of people's living standards, the elderly pay more and more attention to the improvement of the quality of life. As a result, the "silver economy" is booming.
At present, Chinese society is in a stage of rapid aging, with an average annual increase of nearly 6 million elderly population, and the average annual growth rate exceeds the average annual growth rate of the total population. This phenomenon shows that my country’s elderly population is huge and continues to grow, and the potential of the elderly’s smart home market needs to be tapped.
According to relevant statistics, in 2017, the number of elderly people over 60 in my country exceeded 240 million, accounting for 17.3% of the total population. The increase in the elderly population is embodied in real life and consumption. There are more and more elderly people going out to travel. Older tourists usually buy tourism products during their travels, and they will gradually become one of the main consumers of tourism products.
In addition, the Chinese Academy of Social Sciences pointed out that in 2020, the total pension funds for the elderly in my country will increase to 2,814.5 billion yuan, and in 2030, it will reach 7,321 billion yuan. From a numerical point of view, the consumption potential of the elderly cannot be underestimated. With the increase in the total number of elderly people, the demand for smart home products by the elderly will also increase.
The development of "adaptability" smart home industry urgently needs guidance
With the continuous improvement of the consumption power of the elderly, the middle-aged and elderly market should become the focus of attention of major enterprises, which means that the implementation of smart homes needs to reflect more "suitability for the elderly". For companies that enter the field of smart homes, the implementation of smart products reflects the “ageabilityâ€, which will bring opportunities for companies to seize the market share of smart products.
In the entire smart home industry, there are two major factors hindering the development of the age-friendly home industry. On the one hand, the exclusive needs of the elderly are not clear, and it is difficult for companies to start; on the other hand, the elderly have consumer needs but this demand is ignored, and the development of the industry is not properly guided. These two factors have led to the emergence of a situation in which the industrial structure of the "adaptable" smart home industry needs to be improved and the industry development urgently needs guidance.
On the whole, the smart home equipment needed by the elderly can be roughly divided into four categories, namely: sensors for monitoring the heart and other body organs, GPS trackers with alarm buttons for indoor and outdoor safety, household auxiliary lighting, and heating , Ventilation and air-conditioning control systems, leisure and entertainment audio and video systems. In addition, the elderly also need devices such as smart doorbells and fall prevention sensors. In the future, these devices may become home necessities for the elderly, providing directions for the development and production of "age-friendly" smart home products.
Understanding user needs can promote the development of the "adaptability" smart home industry
Compared with the young people's pursuit of fashion and the consumption concept of focusing on trends, the elderly pay more attention to the practicability of products and the ease of operation. The differences between the young and the elderly in consumption concepts and consumption habits make the development of the "age-appropriate" smart home industry differ from other industries and serve different consumer groups.
In order to meet the diversified consumption needs of the elderly for smart homes, companies should actively conduct research before actual production and understand the needs of the elderly in various aspects, so as to make the products produced more in line with actual needs and at the same time broaden the sales channels of the products. . As far as the development of the entire industry is concerned, companies can strengthen exchanges and cooperation, share experience, and work together to promote the development of the entire "ageing" home furnishing industry.
Due to the relatively short period of time for the rise of the home furnishing market for the elderly in my country, the lack of professional technical talents, and the growing consumption habits of smart home users, the launch of "age-appropriate" smart home products should take into account the needs of the elderly. Optimize the product experience of the elderly in using smart homes.
As "age-friendly" smart home products become popular, companies should spend more time and effort to understand the consumption habits and product needs of the elderly. Only by proceeding from reality can they have good results and promote "age-friendly" intelligence. The home furnishing industry is moving forward.
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