A few days ago, the brand-new "Dinosaur Club Hotel" turned out, which has become Dinosaur Park Cultural Tourism Group following the successful launch of the family entertainment center "Dinosaur Club", the fashion hit show "Crazy Dinosaur" and other products. "The addition of another brand-new new type of accommodation brand under the brand marks the beginning of Dinosaur Park Group's involvement in the cultural tourism and hotel industry.
It is reported that the first "Dinosaur Club" hotel is located in the National 5A-level scenic spot Global Dinosaur City, and is the first dinosaur scene exploration theme hotel in China. The hotel is based on Mr. D’s private dinosaur museum. The hotel scene restores the mysterious atmosphere of the Jurassic jungle, and has designed a variety of intelligent bionic, AR, and VR dinosaurs. Through digital technology and various display methods of physical display, Lead tourists to visit the mysterious collection of the dinosaur explorer, appreciate the adventurer's spirit of adventure, and travel with the dinosaur explorer to the era of harmonious coexistence between dinosaurs and humans. It is worth mentioning that the hotel rooms also fully adopt the dinosaur theme design style, the theme of Tyrannosaurus rex cave, pterosaur nest theme, archaeological tent theme, explorer theme, primitive tribal room theme, nautical theme, and dinosaur egg capsule apartment. The large-themed rooms have been well received by tourists and have become a popular "net celebrity" theme hotel in East China, bringing tourists a boutique and branded themed accommodation experience.
"Good accommodation can inspire a good experience for tourists in all directions." With the advent of the "jing + lodging" era, hotel accommodation has become an increasingly important part of travel experience, and even gradually become the protagonist of the experience, from the supporting role of outings in the past. "Going to a city for a room" and "traveling with a hotel" have become a new choice and a new fashion for domestic high-end tourism consumer groups. Zeng Bowei, deputy secretary-general of the Leisure and Holiday Branch of the China Tourism Association, believes that as my country’s tourism consumption continues to escalate, demand is diversified and personalized, and people are paying more and more attention to various aspects of experience such as eating, drinking, living, traveling, shopping, and entertainment. . In terms of accommodation, it is manifested as tourists' pursuit of high-end accommodation products. In terms of experience gains, non-standard new type of accommodation products represented by homestays, theme hotels, etc. will become the trend of tourism accommodation.
As Shen Bo, Chairman of the Board of Directors and CEO of Dinosaur Park Group, said before, "Dinosaur Man" symbolizes the combination of "Dinosaur Power" and "Human Wisdom." The most important concept to personalize the brand and strategy. Dinosaur Park Group continues to move upstream and downstream, hoping to strengthen its ability to control the industrial chain through deep cultivation of the industry, in order to cope with the increasingly fierce competition and uncertain industry challenges, highlighting its core competitiveness and continuing to build a national theme At the same time as the park brand, it can also bring tourists a more diverse and personalized cultural tourism experience.
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