ExynosAuto will be the first Samsung chip with a built-in NPU module. The NPU can be used on a car to analyze image signals received by an in-vehicle image sensor. Therefore, it can help build a more efficient ADAS (Advanced Driver Assistance System), which can be used to identify lanes and obstacles.
At the beginning of January, Samsung officially released the new generation flagship chip Exynos 9810, the overall quality has led the trend of Qualcomm Xiaolong 845. After successfully developing mobile phone chips, Samsung also plans to launch the first automotive chip, or named Exynos Auto.
According to the Korean media ETNews report, Samsung Electronics LSI Division is developing a car chip called "Exynos Auto", which is scheduled to be mass-produced before the end of this year, and will be supplied to companies such as Audi and Harman, which have become Samsung subsidiaries. . Samsung Exynos Auto will have built-in artificial intelligence (AI) chip NPU and support 4G LTE network.
The goal of Samsung Exynos Auto is to meet the ASIL-B level of the international automotive functional safety standard ISO 26262. ASIL's full name is Auto Safety Integrity, which is A to D, with D being the highest level. Since Exynos Auto is primarily used in infotainment systems, digital dashboards, and HUDs (Head-Up Display) on automobiles, it is sufficient to only meet Class B.
As early as January 2017, Samsung had provided chips for Audi, but the products were modified based on smartphone chips, while Exynos Auto was obviously developed for cars.
Samsung's competitors in the automotive systems semiconductor market are traditional car chip makers such as NXP, Renesas and Infineon, similar to competitors Qualcomm and Intel in the mobile phone and PC sectors.
At the CES2018 in January this year, Samsung also released the first self-driving platform DRVLINE, which features built-in AI assistant Bixby and Harman Kardon speakers, and is expected to be available to third-party car manufacturers as well as Exynos Auto.
It is worth mentioning that Samsung's rival Qualcomm in the mobile phone SoC field has already developed automotive chips. The American giant once launched the first car chip Snapdragon 602A (A, referred to as Automobile) at CES 2014; and at CES2016, it also launched an upgrade called Snapdragon 820A. It seems that the fierce competition in the semiconductor market has spread from mobile phones to the automotive field.
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