In the traditional media, the New York Times, the most authoritative newspaper in the world, has always been one of the most adept at trying new technologies and new technologies. Faced with the popularity of virtual reality technology, the "New York Times" recently announced the acquisition of a US start-up company engaged in virtual reality production and marketing.
According to an American authoritative media "Advertising Age", the "New York Times" announced on Friday the acquisition of an advertising agency and design company named "Fake Love," the acquisition of funds is unknown. This company has certain content production and advertising marketing capabilities in the field of virtual reality and augmented reality.
It is reported that this company is located in Brooklyn, New York, and the company's self-promotion says it is a "design-driven experimental advertising company that can create different from the traditional immersion and art projects."
The New York Times said in a statement that the acquisition of Fake Love could enhance the creative service capabilities of New York Times’s advertising agency “T Brand Studio†and allow it to enter experimental advertising marketing with virtual reality and augmented reality technology capabilities.
Fake Love currently has only ten employees. A spokesperson for the New York Times stated that in the future the company will still remain independent.
Like all paper media in the world, the printing income of the New York Times has declined for many years. The newspaper began to expand its online advertising and digital marketing business. However, in the online advertising market, the New York Times also faced challenges. In the second quarter, online advertising revenue fell 6.8% year-on-year. The newspaper must explore the latest advertising marketing model.
According to the report of Engadget, a US technology news website, the New York Times had previously worked with acquired companies, mainly for the production of a special virtual reality advertising video for the new movie "Carol" of Weston.
"The New York Times" is through acquisitions to expand its marketing capabilities for advertisers. In March of this year, The New York Times acquired an advertising company called "HelloSociety", which specializes in using online opinion leaders for advertiser marketing programs.
At the May earnings conference, James Follo, the chief financial officer of the New York Times Company, disclosed that the acquisition transaction had cost US$12 million. Like Fake Love's acquisition, HelloSociety will make up for T Brand Studio's advertising power.
Compared with traditional video, virtual reality can provide an immersive appreciation experience. Whether in news reporting or advertising form, virtual reality will provide rich imagination. Therefore, the media industry has already poured into virtual reality. The Rio Olympic Games in Brazil, which is currently being held, also introduced virtual reality live broadcast services.
According to another report, the "New York Times" has already produced a lot of virtual reality content. In order to allow more readers to enjoy the experience, in April this year, the "New York Times" has also cooperated with Google (microblogging), facing the most faithful 300,000. Readers distributed Google's cheap virtual reality helmet "Google Cardboard" free of charge.
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