BOE 8K display unveiled Rio Olympics display area beyond Korea just around the corner

The 2016 Olympic Games in Rio de Janeiro began on August 6th local time! The media's "guns and cannons" and OB vans are aimed at the world-famous sports feast. Unlike the previous Olympics, the Brazilian Olympics will be the first time in the world that the 8K will be realized. Live broadcast on site. During the Olympics, Global TV of Brazil set up a special exhibition “Experience Tomorrow – TV Evolution in Brazil” in the Museum of Tomorrow, which is an extremely proud landmark for Brazilians. The only 8K LCD TV is the 98-inch 8K ultra high-definition television produced by BOE (BOE), the world's leading high-tech enterprise in the display industry. This is the first time that Brazil has used 8K display to broadcast live events. It will receive about 7,000 people every day.



The so-called 8K, also known as QUHD technology, resolution up to 7680 × 4320, in the display effect is 4K (UHD) display 4 times, it is 16 times the current mainstream high-definition (FHD) resolution. Taking the live Olympic swimming competition as an example, using the 8K Ultra HD product viewing, you can clearly see the heroic attitude of the “Flying Fish” swimming, the splashes when the arm strokes, the demeanor when the mouth is ventilated, and the water droplets on the face. It is clear that the viewing experience is even far beyond the scene.

In order to allow visitors to better experience the 8K charm, BOE (BOE) has specially deployed a sound system equipped with a 22.2 channel top audio system. The space is divided into three layers of upper, middle, and lower floors, and each floor is equipped with multiple sounds of different channels. Perfectly matched with 8K ultra-high-definition picture, the audience's audio-visual senses are firmly wrapped in the wonderful world of 8K.

“First-hand feel 8K shows that the unparalleled presence is really shocking!” famous Brazilian journalist José Roberto Burnier was amazed at watching the scene.

As the only Olympic 8K live broadcast display terminal in Brazil during the Olympics, BOE (BOE) 98-inch 8K ultra-high-definition display products are extremely delicate in quality, can restore true colors to the maximum extent, and can cover the entire visual field of the human eye and serve as viewers. Capture every detail in the picture and don't miss every one. Since its launch in 2013, it has won many international awards such as the SID "Best in Show" Award, "IFA Product Innovation Award" and CEATEC "Lifestyle Innovation Product Award". No pixel ultra-high definition technology."

“In order to allow BOE (BOE) 8K display products to be presented perfectly in the Museum of Tomorrow in Brazil, we are well-prepared to ensure that global viewers experience the immersive impression of the 8K horizon during the Olympics.” BOE (BOE) Group Zhang Yu, senior vice president, said that as the world leader in 8K ultra-high-definition display technology, BOE (BOE) hopes to transfer this touch brought by the 8K display to every corner of the world and everyone.



Although the current display area for TV is still dominated by liquid crystal FHD in the medium and large size, all the companies have sharpened their heads to compete for the development of higher resolution 4K TV and 8K TV. Of course, Japanese companies including SONY and Matsushita, which are Japan's trump cards, are also making full investments. It is expected that 4K will rapidly gain popularity in the world with the Olympic Games in Rio de Janeiro and the 8K will use the Tokyo Olympic Games as an opportunity. However, at the Rio Olympics, BOE demonstrated its strong product and R&D capabilities, which made the world amazing.

Indeed, China's display industry started late. For South Korea, Taiwan, and Japan, which continuously release new technologies, the new generation of panels continues to advance, and it is also true that China is always slow. However, from around 2010, Chinese manufacturers’ equipment investment has mushroomed rapidly and by 2014 has risen to the top 3 in the world. This year, it can be basically confirmed that China will surpass Taiwan and leap to the second place in the world, and South Korea, which is ranked first, will also "enter the range."

“China now produces 27% of the world's display screens, and China shows that the leading BOE has 39% of them. BOE has been in the display industry since 1993 and after 21 years of hard work, it has finally reached today.

There are G8.5 production lines in Beijing, Hefei, and Chongqing, and the new LTPS production line for smartphones and automotive displays in Chengdu is also under construction. BOE's global market share for each product application is: 31% for tablet, 20% for smartphone, 14% for display, 7% for TV, and 6% for notebook. ”

The characteristic of the Chinese liquid crystal industry is that all production is concentrated in mainland China, and factories are not built abroad. However, sales are the goal of globalization. In addition, another strong point of BOE is that it is constructing an integrated production system of liquid crystal display and touch panel, and has established an integrated production system from a liquid crystal panel to a TV machine in a factory. Although it is not a special place, it is actually a complete realization of the vertical integration that Japan used to be best at. It can be said that Japan has been hacked to learn the arts.

At present, regarding 8K, BOE is considering investing in 75-inch, 65-inch, 55-inch and other popular sizes. 10K 21:9 products are also under development. This product will be able to be used horizontally and vertically. In addition, there are plans for the commercialization of the world's first medical 98-inch 8K monitor.

The real power of Chinese companies that have always been called "imitation, reproduction," Japanese and South Koreans should be more aware of this. Even BOE, the investment in research and development has reached 8% of operating income. In addition, 5,000 patent applications were filed in 2014, and 30,000 patents were available for use. Even from the perspective of intellectual property rights, BOE has reached a first-rate level.

It is no longer an era of whispers like “China is terrible”. On the contrary, Japan and South Korea's manufacturers, if they do not bleed and sweat and struggle, are not far behind the day when they lag behind the production competition in the global IT industry.

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