Since 2012, Smart TV began to enter the public view. After a short period of several years, it quickly spread. In 2015, the sales volume exceeded 4,000 units, accompanied by the entry of 15 years of storm TV, Penguin TV, and micro-whales into the Internet. The television industry is still hot. Everyone in smart TV has been regarded as a smart home in the early days. The property of TV itself acts as a family's entertainment center. The future of smart TV is accompanied by the popularity of third-party entertainment software such as games, music, and video, and entertainment of smart TVs. The scene will be extended. The family KTV concept centered on smart TVs is also rapidly hot. This article is for everyone's analysis on the K song software in smart TV entertainment software. According to the download volume and repercussions of the market, three K songs are selected for analysis. They are cool k song, rainbow music and K guest.
visual design
Cool I K song as an entertainment software in the color cool, although I used a gradient of black as the background color, but in the center with the orange and other warm colors to reconcile, to avoid the overall sense of oppression; in the layout of the navigation We performed left and right design with contents, and recommended contents existed as homepage, and it was mainly divided into usable space of homepage of three levels of use of the largest area and accommodated recommendation information, activity section, but three levels of three different sizes The design and accommodation of too much information caused the entire page information to be slightly cluttered; the navigation of the five semi-flat large icons was designed to increase the messiness of the already full page.
Rainbow Music sets fewer recommended sections on the content display. The recommended color is white, and the large-area purple gradient is visually pleasing. It visually gives people a sense of comfort and relaxation, but a large area of ​​gradient causes the page to appear. Part of the ribbon phenomenon;
K guest
The combination of k-guy pink and purple gradient is slightly abrupt, and the warm color of the classification plate is not clearly differentiated in the overall visual appearance, and the visual impact is not enough. However, the navigation design of the panel is similar to the "simple switching, simple connection, and simple discovery" advocated by the navigation design of the web os smart TV system, which is a bright spot for the application design of the current market.
The three karaoke softwares chosen for the navigation design are quite representative in the navigation design. The cross-type linear interaction logic is indispensable to the application navigation and page content operation logic of the smart TV. Cool K song will be navigated into a vertical arrangement, navigation content are "my, has been a song, popular recommendations, pinyin song, singer song", from the settings can be seen cool I K song navigation design is more biased function Sex design, for the user's K songs in the process of song demand, cool my navigation design clear and clear, but the activity section and singles and other operational information only appears in the "hot recommended" section, reducing the overall application of the operation of the content Sex.
Rainbow music
Rainbow Music's navigation design is entirely based on the content of the platform design, its "MV, concert, special topic, KTV" and the corresponding section of the content display are content information, design emphasis on the content of the navigation portal. For smart TVs, users often obtain their own needs in browsing information. Therefore, the content of rainbow music is recommended to provide users with easy access to information. The design of content layout also increases the platform's operability of the content and its own future. Commercialization also offers possibilities. For the use scenario of K songs, the search portal of Rainbow Music places it at the bottom, bringing a certain learning cost to the search song operation.
K guest
K guest is a function of karaoke software with UGC products, so the navigation design will put all the operating functions such as karaoke, and will upgrade “K FX†and “My Site†to a level one navigation. The design of K-guage's navigation entrance is a typical classification navigation entrance. The advantage of classification navigation is that it can clearly and clearly express the functions of the software. The user can simply switch between functions, but the interaction of the platform and the promotion of the content We must make inevitable concessions in operation and maintenance.
For interactive entertainment software such as K-Song, the design of the navigation portal needs to promote the content and also provide the user with convenient function switching. Therefore, the navigation design can use the double entry form of the entry portal and the content portal. The design of Rainbow Music and K-Coffee is too focused on content or classification. Cool K-Song finds a matching point between the two navigations. It can optimize the presentation of content and make a good relationship between content classification and hierarchy.
The interactive operation of the VOD system can only be said to be improved for the interactive operation of the VOD page. It is still limited to the cross interactive linear operation of the smart TV, and the software of the keyboard setting is placed at the top and left positions respectively. If the keyboard input is placed at the bottom (most of the system default keyboards on the market are set at the bottom), when the search is completed, the selection of songs is required to exit the keyboard from the bottom up or the default focus is the first in the search results. The interaction experience is unfriendly operation. , so placing the keyboard on the top and left is theoretically desirable. I can't set the keyboard to the left because of the navigation position on the left, but the design of the top keyboard for Rainbow Music has a wider position on the left and is somewhat difficult to understand.
For the cool karaoke and K guest use the "add" function in the process of selecting songs. For users to select songs, the user will often select some songs and then enter the karaoke process. The "add" button settings are restored. The user selects the song in the KTV operation, rainbow music is directly using the playback function, directly skip the add song link.
For the display of music content, the page display is used for all three. For the search page, the page layout is used instead of the waterfall flow design, the flow of the reading information is interrupted, and the first page of the information search is sufficiently presented. Information, the user of the linear operation of the smart TV itself is more accustomed to the information browsing process of the waterfall flow.
Cool I K song
Rainbow music
K guest
Platform content
For the era of advocating content as the king, having rich content is obviously a big weapon. The three have their own unique positioning in content. Judging from the number of songs, I beat Rainbow Music and K. After a major revision at the end of 15th, Rainbow Music changed from a regular music platform to a featured music platform. The content of the platform included MVs, concerts and even “I'm a singer 4â€. The right to play music, the quality of its music content is unmatched by the other two platforms, rainbow music through the quality of music to get users, from the screenshot can be seen when the search for "XXY", the rainbow music can search Tianyu version of the little lucky, And none of the other platforms, so the Rainbow platform's music quality is the highest. K-customer operations for content are generated more through UGC, but UGC products cannot be directly searched for in the search, and the number of songs on the platform is small. A relatively large portion of music for the latest music is not included. With the music copyright being basically captured by QQ Music, Ocean Music, and Ali Music, free music content will no longer be easy to get. The content of the K song product has a difficult way to develop.
Play function
My music plays the next page of music by playing the left and right buttons on the current page. When pressing the left and right buttons for the first time, there will be a feedback message “Click again to switch to the next/next songâ€. The volume adjustment for the accompaniment and the microphone is It is exhaled by the up and down keys. In the product design process, we need to respect the user's operating habits, follow the conventional understanding, for the cool I can reciprocate the exhalation mode of the two, through the way we press the up and down keys to switch the TV interface, through the left and right keys The adjustment of the operation exhalation accompaniment volume is more in line with our operating logic for the TV remote control.
Cool I K song
The K player has the highest degree of playback for the song playback function and the KTV playback function. In the playing process of the song, the user's singing behavior is scored, which increases the fun of the K song process, and guides the user through the lines in the display. The control of the pitch during singing and the difference between the actual tone and the original singing.
By pressing the OK key to call out the menu, the current song can be “re-enforcingâ€, “backingâ€, etc., and five settings “accompaniment, microphone, reverberation, speed, and pitch†are set for the tuning. Although the tuning function is fully functional, it is inevitably overwhelming. As a TV-side software itself, the function of the smart TV does not have the effect of professional audio. During the product design process, the core accompaniment and the adjustment function of the microphone should be grasped, making the user difficult to understand and not The required features are simplified.
K guest
K guest
to sum up
Currently, on the market, TV-side karaoke applications still need to be upgraded in terms of interactive experience or richness of content. With the continued fiery and popular use of smart TVs, the entertainment scene for smart TVs will inevitably be extended to create smart TVs as the core. The family KTV scene will gradually be sought after by the family. For each karaoke application is suggested as follows:
1. For the product experience, vision is the first experience. Under the premise of not changing the function, modifying the visual design is the best way to enhance the product experience, and it is also the fastest to see results;
2. For entertainment content products, content is the most important issue. Each needs to strengthen content competition barriers, and obtain rich and up-to-date music resources through cooperation with major music platforms, and enhance the core competitiveness of its own platform;
3. Do a good job of content operations, have a good content resources without effective operation, the role of the content will be greatly discounted, do a good job on content recommendation on the homepage, regularly launch music activities to enhance user activity;
4. Optimize the overall interactive operation, especially for the core song and playback links, to improve the search efficiency and accuracy, in the operation of playing songs need to pay attention to the cross linear interactive operation of the smart TV itself remote control, to avoid violation of our remote control Operational awareness.
Want to sing in the living room, how do you do without these software? Grab the remote control and download the sofa butler. The above three K songs are all available.
visual design
Cool I K song as an entertainment software in the color cool, although I used a gradient of black as the background color, but in the center with the orange and other warm colors to reconcile, to avoid the overall sense of oppression; in the layout of the navigation We performed left and right design with contents, and recommended contents existed as homepage, and it was mainly divided into usable space of homepage of three levels of use of the largest area and accommodated recommendation information, activity section, but three levels of three different sizes The design and accommodation of too much information caused the entire page information to be slightly cluttered; the navigation of the five semi-flat large icons was designed to increase the messiness of the already full page.
Rainbow Music sets fewer recommended sections on the content display. The recommended color is white, and the large-area purple gradient is visually pleasing. It visually gives people a sense of comfort and relaxation, but a large area of ​​gradient causes the page to appear. Part of the ribbon phenomenon;
K guest
The combination of k-guy pink and purple gradient is slightly abrupt, and the warm color of the classification plate is not clearly differentiated in the overall visual appearance, and the visual impact is not enough. However, the navigation design of the panel is similar to the "simple switching, simple connection, and simple discovery" advocated by the navigation design of the web os smart TV system, which is a bright spot for the application design of the current market.
The three karaoke softwares chosen for the navigation design are quite representative in the navigation design. The cross-type linear interaction logic is indispensable to the application navigation and page content operation logic of the smart TV. Cool K song will be navigated into a vertical arrangement, navigation content are "my, has been a song, popular recommendations, pinyin song, singer song", from the settings can be seen cool I K song navigation design is more biased function Sex design, for the user's K songs in the process of song demand, cool my navigation design clear and clear, but the activity section and singles and other operational information only appears in the "hot recommended" section, reducing the overall application of the operation of the content Sex.
Rainbow music
Rainbow Music's navigation design is entirely based on the content of the platform design, its "MV, concert, special topic, KTV" and the corresponding section of the content display are content information, design emphasis on the content of the navigation portal. For smart TVs, users often obtain their own needs in browsing information. Therefore, the content of rainbow music is recommended to provide users with easy access to information. The design of content layout also increases the platform's operability of the content and its own future. Commercialization also offers possibilities. For the use scenario of K songs, the search portal of Rainbow Music places it at the bottom, bringing a certain learning cost to the search song operation.
K guest
K guest is a function of karaoke software with UGC products, so the navigation design will put all the operating functions such as karaoke, and will upgrade “K FX†and “My Site†to a level one navigation. The design of K-guage's navigation entrance is a typical classification navigation entrance. The advantage of classification navigation is that it can clearly and clearly express the functions of the software. The user can simply switch between functions, but the interaction of the platform and the promotion of the content We must make inevitable concessions in operation and maintenance.
For interactive entertainment software such as K-Song, the design of the navigation portal needs to promote the content and also provide the user with convenient function switching. Therefore, the navigation design can use the double entry form of the entry portal and the content portal. The design of Rainbow Music and K-Coffee is too focused on content or classification. Cool K-Song finds a matching point between the two navigations. It can optimize the presentation of content and make a good relationship between content classification and hierarchy.
The interactive operation of the VOD system can only be said to be improved for the interactive operation of the VOD page. It is still limited to the cross interactive linear operation of the smart TV, and the software of the keyboard setting is placed at the top and left positions respectively. If the keyboard input is placed at the bottom (most of the system default keyboards on the market are set at the bottom), when the search is completed, the selection of songs is required to exit the keyboard from the bottom up or the default focus is the first in the search results. The interaction experience is unfriendly operation. , so placing the keyboard on the top and left is theoretically desirable. I can't set the keyboard to the left because of the navigation position on the left, but the design of the top keyboard for Rainbow Music has a wider position on the left and is somewhat difficult to understand.
For the cool karaoke and K guest use the "add" function in the process of selecting songs. For users to select songs, the user will often select some songs and then enter the karaoke process. The "add" button settings are restored. The user selects the song in the KTV operation, rainbow music is directly using the playback function, directly skip the add song link.
For the display of music content, the page display is used for all three. For the search page, the page layout is used instead of the waterfall flow design, the flow of the reading information is interrupted, and the first page of the information search is sufficiently presented. Information, the user of the linear operation of the smart TV itself is more accustomed to the information browsing process of the waterfall flow.
Cool I K song
Rainbow music
K guest
Platform content
For the era of advocating content as the king, having rich content is obviously a big weapon. The three have their own unique positioning in content. Judging from the number of songs, I beat Rainbow Music and K. After a major revision at the end of 15th, Rainbow Music changed from a regular music platform to a featured music platform. The content of the platform included MVs, concerts and even “I'm a singer 4â€. The right to play music, the quality of its music content is unmatched by the other two platforms, rainbow music through the quality of music to get users, from the screenshot can be seen when the search for "XXY", the rainbow music can search Tianyu version of the little lucky, And none of the other platforms, so the Rainbow platform's music quality is the highest. K-customer operations for content are generated more through UGC, but UGC products cannot be directly searched for in the search, and the number of songs on the platform is small. A relatively large portion of music for the latest music is not included. With the music copyright being basically captured by QQ Music, Ocean Music, and Ali Music, free music content will no longer be easy to get. The content of the K song product has a difficult way to develop.
Play function
My music plays the next page of music by playing the left and right buttons on the current page. When pressing the left and right buttons for the first time, there will be a feedback message “Click again to switch to the next/next songâ€. The volume adjustment for the accompaniment and the microphone is It is exhaled by the up and down keys. In the product design process, we need to respect the user's operating habits, follow the conventional understanding, for the cool I can reciprocate the exhalation mode of the two, through the way we press the up and down keys to switch the TV interface, through the left and right keys The adjustment of the operation exhalation accompaniment volume is more in line with our operating logic for the TV remote control.
Cool I K song
The K player has the highest degree of playback for the song playback function and the KTV playback function. In the playing process of the song, the user's singing behavior is scored, which increases the fun of the K song process, and guides the user through the lines in the display. The control of the pitch during singing and the difference between the actual tone and the original singing.
By pressing the OK key to call out the menu, the current song can be “re-enforcingâ€, “backingâ€, etc., and five settings “accompaniment, microphone, reverberation, speed, and pitch†are set for the tuning. Although the tuning function is fully functional, it is inevitably overwhelming. As a TV-side software itself, the function of the smart TV does not have the effect of professional audio. During the product design process, the core accompaniment and the adjustment function of the microphone should be grasped, making the user difficult to understand and not The required features are simplified.
K guest
K guest
to sum up
Currently, on the market, TV-side karaoke applications still need to be upgraded in terms of interactive experience or richness of content. With the continued fiery and popular use of smart TVs, the entertainment scene for smart TVs will inevitably be extended to create smart TVs as the core. The family KTV scene will gradually be sought after by the family. For each karaoke application is suggested as follows:
1. For the product experience, vision is the first experience. Under the premise of not changing the function, modifying the visual design is the best way to enhance the product experience, and it is also the fastest to see results;
2. For entertainment content products, content is the most important issue. Each needs to strengthen content competition barriers, and obtain rich and up-to-date music resources through cooperation with major music platforms, and enhance the core competitiveness of its own platform;
3. Do a good job of content operations, have a good content resources without effective operation, the role of the content will be greatly discounted, do a good job on content recommendation on the homepage, regularly launch music activities to enhance user activity;
4. Optimize the overall interactive operation, especially for the core song and playback links, to improve the search efficiency and accuracy, in the operation of playing songs need to pay attention to the cross linear interactive operation of the smart TV itself remote control, to avoid violation of our remote control Operational awareness.
Want to sing in the living room, how do you do without these software? Grab the remote control and download the sofa butler. The above three K songs are all available.
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