Recently, the State Administration of Radio, Film and Television issued a notice and decided to expand the pilot range of TVOS smart TV operating systems among cable operators. In the future, terminals such as OTT set-top boxes introduced by cable operators can only install and use TVOS 1.0, and they must not install other operating systems.
It is said that the TVOS system has touched the dignity of smart TV circles
The TVOS TV operating system that was forcibly pushed is a smart TV operating system jointly developed by SARFT and some R&D units. Version 1.0 was officially released in early June last year. At that time, Jiangsu Cable and Shanghai Dongfang Cable did pilot promotion. Now, SARFT further requires TV stations to use TVOS 1.0 for terminals such as smart TV set-top boxes that are purchased or integrated by major cable TV network companies, and they must comply with NGB. A related radio and television network related technical specifications. The story, oh no, it was news here that it was impossible to predict what the outcome of this notice would be, but what is certain is that SARFT has been sprayed again.
The operating system of the smart TV will directly affect the boot format of the UI interface, the broadcast of video content, and the download rights of many applications. These are the core of a smart TV. In the market today, almost every company involved in smart TVs has its own operating system, such as Alibaba's Yun OS, Suning PPTV Poly, PST, BesTV, Mango TV, LeTV, and more than 90% of operating systems. Also based on Android development.
During the test period, there is always "暧昧"
It is said that the launch of TVOS system is for user safety considerations. Then it means - technical restrictions, users can not obtain Root privileges, can not install third-party software, can not brush, can not watch over the wall to see some free or sensitive taboo content. Can think of such reasons, in this way to hold the only traditional TV market, but also won ... If forced to push, not only has just bought the "magic box" change "carton" of the pain, it may inspire users After all, the appeal of television in these few years is not so great, and the attraction of content is not only reduced by a half point. Several smart TV manufacturers who want to rely on technology and content to turn over are so easy to accept such Promotion?
Judging from a series of situations, Midsummer feels that there is a "defective" existence. First of all, there is no exact timetable for the promotion of the TVOS system. There is no explicit agreement on how to punish violators. Secondly, TVOS 1.0 is said to take into account the existing operating technologies such as Linux and Android. TVOS 1.0 R&D has combined several different aspects. The company, 2.0 version also cooperates with Alibaba TV shopping mall part......
Perhaps this is an opportunity for video games
The General Administration of Radio, Film and Television wants to promote its own system. It is nothing more than a combination of hardware and software – mandatory cooperation and negotiation. Although the slot of the system itself is full, Midsummer had to say, maybe this is an opportunity for the field of video games.
As of July 2015, the number of video game terminals has approached 60 million; in May 2014, there were only 5 products; by March 2015, the number of video games had increased by 6 times; in early 2014, the game controllers had returned to the deadline. In June 2015, there were more than 500 game controllers. Relevant forecasts indicate that in 2016, the global video game market will reach a record-breaking $27.9 billion, of which China's video game market is expected to exceed 60 billion yuan.
In January 2014, the new regulations issued by the State Council lifted the ban on game consoles; afterwards, they allowed the production and sale of game consoles nationwide, and game cartridges appeared afterwards. Sun Shoushan, Deputy Director General of SARFT, once again stressed at the 2015 Digital Publishing Management Conference that “The game approval process and time should be reducedâ€. It is understood that the host game approval system is in a simplified process both in terms of time and process. It can be said that the General Administration of Ideas has been more tolerant of video games. After all, this is the direction of future cooperation.
Then, back to the original topic of the article, there have been several major problems in the video game industry: versatility, content, quality, and payment. If the TVOS system is really enforced, then the "non-universal" problem of video games will be improved to a certain extent. At the same time, the number of products will also increase. Developers can concentrate more on the content and quality of games than System and channel choices. From this point of view, long-term pain is worse than short-term pain. If the SARFT can really implement the success, everyone can only concentrate on helping to build and concentrate on development.
Video games have developed rapidly in the past year, but there are a lot of reasons because the base is too small. Even so, Midsummer is still optimistic about this area, after all, this platform can achieve the heavy lifting of the game, it can also better realize the generalization of entertainment. At this stage, however, the biggest problem faced by video games is still how to live. It is not known whether SARFT will help it.
It is said that the TVOS system has touched the dignity of smart TV circles
The TVOS TV operating system that was forcibly pushed is a smart TV operating system jointly developed by SARFT and some R&D units. Version 1.0 was officially released in early June last year. At that time, Jiangsu Cable and Shanghai Dongfang Cable did pilot promotion. Now, SARFT further requires TV stations to use TVOS 1.0 for terminals such as smart TV set-top boxes that are purchased or integrated by major cable TV network companies, and they must comply with NGB. A related radio and television network related technical specifications. The story, oh no, it was news here that it was impossible to predict what the outcome of this notice would be, but what is certain is that SARFT has been sprayed again.
The operating system of the smart TV will directly affect the boot format of the UI interface, the broadcast of video content, and the download rights of many applications. These are the core of a smart TV. In the market today, almost every company involved in smart TVs has its own operating system, such as Alibaba's Yun OS, Suning PPTV Poly, PST, BesTV, Mango TV, LeTV, and more than 90% of operating systems. Also based on Android development.
During the test period, there is always "暧昧"
It is said that the launch of TVOS system is for user safety considerations. Then it means - technical restrictions, users can not obtain Root privileges, can not install third-party software, can not brush, can not watch over the wall to see some free or sensitive taboo content. Can think of such reasons, in this way to hold the only traditional TV market, but also won ... If forced to push, not only has just bought the "magic box" change "carton" of the pain, it may inspire users After all, the appeal of television in these few years is not so great, and the attraction of content is not only reduced by a half point. Several smart TV manufacturers who want to rely on technology and content to turn over are so easy to accept such Promotion?
Judging from a series of situations, Midsummer feels that there is a "defective" existence. First of all, there is no exact timetable for the promotion of the TVOS system. There is no explicit agreement on how to punish violators. Secondly, TVOS 1.0 is said to take into account the existing operating technologies such as Linux and Android. TVOS 1.0 R&D has combined several different aspects. The company, 2.0 version also cooperates with Alibaba TV shopping mall part......
Perhaps this is an opportunity for video games
The General Administration of Radio, Film and Television wants to promote its own system. It is nothing more than a combination of hardware and software – mandatory cooperation and negotiation. Although the slot of the system itself is full, Midsummer had to say, maybe this is an opportunity for the field of video games.
As of July 2015, the number of video game terminals has approached 60 million; in May 2014, there were only 5 products; by March 2015, the number of video games had increased by 6 times; in early 2014, the game controllers had returned to the deadline. In June 2015, there were more than 500 game controllers. Relevant forecasts indicate that in 2016, the global video game market will reach a record-breaking $27.9 billion, of which China's video game market is expected to exceed 60 billion yuan.
In January 2014, the new regulations issued by the State Council lifted the ban on game consoles; afterwards, they allowed the production and sale of game consoles nationwide, and game cartridges appeared afterwards. Sun Shoushan, Deputy Director General of SARFT, once again stressed at the 2015 Digital Publishing Management Conference that “The game approval process and time should be reducedâ€. It is understood that the host game approval system is in a simplified process both in terms of time and process. It can be said that the General Administration of Ideas has been more tolerant of video games. After all, this is the direction of future cooperation.
Then, back to the original topic of the article, there have been several major problems in the video game industry: versatility, content, quality, and payment. If the TVOS system is really enforced, then the "non-universal" problem of video games will be improved to a certain extent. At the same time, the number of products will also increase. Developers can concentrate more on the content and quality of games than System and channel choices. From this point of view, long-term pain is worse than short-term pain. If the SARFT can really implement the success, everyone can only concentrate on helping to build and concentrate on development.
Video games have developed rapidly in the past year, but there are a lot of reasons because the base is too small. Even so, Midsummer is still optimistic about this area, after all, this platform can achieve the heavy lifting of the game, it can also better realize the generalization of entertainment. At this stage, however, the biggest problem faced by video games is still how to live. It is not known whether SARFT will help it.
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