2015 Apple conference: The future of smart TV belongs to Apple TV?

(Photos from Apple's official website)

The 2015 conference that hopes for the stars and hopes for the moon, and the fruit powders hope that the kidneys have grown up is finally held. Apple Inc. held a new product launch conference at the Bill Graham Civic Auditorium in San Francisco, United States, on September 10th, Beijing time to launch New Apple TV. Apple has always been the "home-made cottage weathervane," also from the beginning of this year, the sound of Apple TV has gradually risen, for a time Xiaobian still can not get Apple TV's real machine, it will take a look at the official conference Apple TV highlights A few!

(Photos from Apple's official website)

One, "Moon cake box" appearance unchanged, remote control plus touchpad and Siri

The appearance of New Apple TV inherited the previous generation, and its appearance is still very much like the packaging of Chinese moon cake boxes. In terms of configuration, New Apple TV is equipped with a 64-bit A8 chip, supports Bluetooth 4.0, 802.11ac Wi-Fi MIMO, infrared receiver, rear power connector, HDMI connector, and Ethernet port.

The major update for Apple TV is the addition of a new remote control and Siri voice control. The Apple TV remote has a glass trackpad, menu buttons, display buttons, Siri buttons, play/pause buttons, and volume buttons. The trackpad not only supports video operations, but also makes the operation easier. Siri can search across iTunes, Hulu, and other content platforms. If he asks "There is no movie about a couple breaking up," Siri will help find the right video. The remote control supports Bluetooth 4.0, with volume control keys, built-in accelerator and gyroscope, and the single charge life can reach 3 months.

Domestic TV box manufacturers do touch-control remote controllers are currently only Qingmang, and many brands of voice input have been implemented but far from Siri's cross-platform interaction level. Apple's major update may be the vane of the future living room remote control.

(Photos from Apple's official website)

Second, more suitable for more fresh, create a new tvOS and UI interface

Apple TV adapts iOS-based living room operating system tvOS and UI interface, main card icon, white background formally replaces the original black background, the style is more fresh and simple. Product updates are very common as system updates, and Xiaobian is more concerned with what new tvOS support app stores will bring to New Apple TV.

Third, users really need, maybe it is "Apple TV package"

According to the “Biography of Jobs,” Jobs’s real plan for television “is to integrate DVD players, cable channels, user equipment, and iCloud into the Apple ecosystem.” The TV OS used by Apple TV is based on iOS. And Netflix, HBO and Hulu have all been ported to Apple TV.

According to various sources, Apple’s TV package will include self-produced TV series and even movies, sports programs, and TV news from major stations to local TV stations. According to domestic conditions, domestic users have been missing Apple TV, and this time it is also “alienated”. Rhythm, but for so many Apple users abroad, the "Apple TV package" is really attractive.

(Photos from Apple's official website)

Fourth, compatibility with developers, support for application stores

"The future of television is in use." As a result, New Apple TV brought by Cook showed a stronger APP extensibility. For the first time, it joined the TV version of the APP store. All applications are used by television.

With the release of TVOS for TV, more developers have entered the TV software. In the game design, more than 1,100 registered developers are currently developing software on TVOS. It can be seen from the conference site. , "For the mobile interaction in the era of big screens, Apple also has to transplant on TV, to bring about better home user stickiness with lighter game output."

(Photos from Apple's official website)

Fifth, the 300 million user base, the future of television is really Apple?

Although sales of Apple TV set-top boxes are not catching up with the iPhone, its sales of 25 million units are still the highest compared with similar products. According to BI's data, in 2014, Apple TV accounted for 43% of the market share of streaming media devices in the United States. In addition, Apple can provide a total of 300 million exports for its Internet TV service. This is a very convincing fact for any partner.

In summary, the Apple TV that has been quiet for eight years may be waiting for the market to mature. It may be Apple's ecology. Perhaps, finally, it has finally seen the value of the TV screen's sleep. New Apple TV will be sold in 80 countries around the world in October and will cover 100 countries at the end of the year. It will have two versions. The 32GB version will sell for $149 and the 64GB model will sell for $199.