Before mortals became heroes, there was always a period of time unknown and marching alone. Most of them were defeated by reality or setbacks, and a small number of people died in obscurity. Only those who persisted for several decades could obtain it. The ultimate success. Has Hisense lasted for ten years and can you achieve the ultimate success with a niche laser TV?
In 2016, Skyworth and Hisense’s saliva dispute bacteria are still fresh in their memory. From the one-person bridge to the laser camp, OLED TV and laser TV, who is the ultimate form of smart TV?
March 9, 2017 AWE Hisense Tianjun laser television conference, the resumption of old science and technology micro-organisms, interviewed Hisense laser display research and development deputy director Zhong Qiang, he said: "On the current technology, OLED, Quantum dot technology and laser technology, which have their own advantages and disadvantages, may be the future of smart TVs. Our new product launch, Hisense Teana TV, not only incorporates quantum dot technology, but also raises the resolution of laser television to 4K for the first time. "Laser + quantum dots technology + 4K resolution, Zhongqiang firmly believes that laser TV is the final form of smart TV in the future."
Is laser television the ultimate form of smart TV?
Knowing that laser TVs have external brightness effects, low resolution, and large size, which are not suitable for the disadvantages of the average family's small living room, why did Hisense bet on a laser TV? Zhong Qiang replied that according to statistics from Zhong Yikang, the era of big screen is approaching, and the future will be 65-inch or even 75-inch big screen. This is our opportunity. Hisense has been researching laser television for 10 years and has obtained 217 patented technologies, accounting for nearly 30% of the market for over 88-inch large screen TVs.
What does Skyworth's "old rival" Skyworth see? At the 2017 AWE exhibition, Skyworth promoted OLED organic television with great fanfare. Skyworth even announced at the show that it will reduce the price of OLED TVs by 20% to accelerate the popularity of OLED TVs. South Korean color TV giants Samsung and LG were also on the scene at AWE, and LG showed the “wallpaper TV†with an OLED thickness of only 2.57 mm at AWE. Samsung showed QLED sub-television TV.
Throughout the entire AWE, OLED still occupies the mainstream market, Hisense can break through the trend it?
Where is the confidence of Hisense Laser TV?
Zhong Qiang confidently told Xiao Bian, "At present, at least in the next five years, there will be no trend for OLEDs to unify smart TVs." According to Zhong Qiang, if OLED does not have a unified smart TV for a day, then Hisense will have a chance. After all, the future has not come yet. What Hisense can do now is to try its best to solve the problems of laser television.
For example, the new generation of Hisense TV can adjust the brightness of the screen according to the external brightness, making people feel more comfortable with the screen.
In terms of sharpness, according to the test results of the China Electronics Standardization Institute, the product has a peak brightness of 2200 nits and a dynamic contrast ratio of up to 30 million:1. The gamut range has reached 120% of the NTSC color gamut, thanks to ULED independence. Backlight control technology and third-generation quantum dot color enhancement technology. For the sake of nature, the R&D department has been silently preparing for more than one year. In order to achieve 4K resolution, the precision of Tianzhu has reached a very high level. For example, Scorpio's precision can reach 5 microns, which is equivalent to 1/20th of the diameter of hair filaments. Zhong Qiang’s self-confidence for Hisense stems from the fact that most of the current OLED LCD screens are also in the 4K class, and the clarity of Scorpio is the highest among laser televisions.
In terms of size, Hisense's 75-inch Scorpio is designed to allow more families to use large-screen TVs. Zhong Qiang told the bacteria, "Take a 100-inch screen, for example, the best distance between the LCD screen viewing distance is 4-5 meters, the best viewing distance of Hisense laser TV is 2.5-3 meters." This is even the average Small families can also enjoy a large-screen TV with the most comfortable viewing distance. According to Zhong Yikang's research data, the future 65-inch, or even 75-inch, will be the mainstream of smart TV.
Hisense: If the outcome is not divided, how can I dare to give up efforts?
Its realization in many mainstream TV manufacturers (Changhong, TCL, Konka, Haier) has slowly started to intervene in laser TVs. Everyone is doing two-handed preparation. No one wants to be controlled by others. As Hisense Zhongqiang said, currently no one has a unique advantage that can absolutely overwhelm the other. In order to prevent Hisense from dominating the laser television, there are naturally other companies that will follow suit. In fact, Hisense also has technical reserves for OLED TVs, Zhong Qiang said: "If most consumers choose OLED, then we will follow up."
In terms of the current large-screen market, OLED still occupies most of the market share, and most manufacturers still use OLED TV as their main development. But from another aspect, this is exactly the opportunity of Hisense. Hisense only insists on being at the forefront of laser television. If the ultimate fact proves that laser television is the final form of smart TV, Hisense will undoubtedly become the biggest winner.
The opportunity for Hisense lies in the fact that before the two technologies, OLED and laser television, have no absolute advantage, the era of large screens has already arrived ahead of time. If the future is as true as the data trend of China Yikang, to the 65-inch and larger size development, Hisense laser TV actually has a greater development prospects: For example, the laser light source life can reach 25000 hours, if you look at the use of 8 hours a day, the laser The life span of TV is more than 8 years, basically reaching the life span of black-and-white TV seen by small bacteria. When it is the same size, laser TV is cheaper and more energy-efficient than OLED TV; the best viewing distance is shorter.
This new release of Hisense TV of Hisense TV has also been supported by the newly released Scorpio TV with MEMC independent chip, 5.1-channel surround sound, HDR support, 3D noise reduction technology, MPEG noise reduction, color enhancement and more. These are all intended to give consumers a better experience in order to seek consumer recognition and gain more seats in the big screen market.
In fact, no matter what the future trend is,
We only need to be good at ourselves, do the present, and wait for the future.
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