On June 20th, the Qualcomm Partner Summit 2013 with the theme of "Hand in Hand · Core Action · Win-win" was held in Shenzhen. Qualcomm announced the launch of a number of the latest Snapdragon 200 processors and their reference design platform (Qualcomm Reference Design , QRD), and joint partners showed a variety of QRD-based star smartphones. Qualcomm has built a wider ecosystem for the QRD platform, and is also committed to helping its partners expand the market. Qualcomm Senior Vice President of Product Management and Chief Operating Officer of Greater China Jeff Lorbeck revealed that during the summit, Qualcomm organized more than 140 business meetings to facilitate customers to communicate with operators and channel distributors , There are more than 20 first-line brand mobile phone manufacturers, 11 operators and 3 distributors. At the same time, the QRD-based products produced by their customers have been sold to 17 countries. Their interest is increasing day by day. Is also increasing. "We help customers establish contacts with various markets around the world, mainly in Latin America, Europe, the Middle East, India and Southeast Asia, which is also the great value that Qualcomm can create for partners."
It is understood that the summit attracted more than a thousand software developers, hardware component providers, mobile phone manufacturers, operators and distributor representatives, media and analysts from 19 countries including China, and 60 hardware and Software vendors showed off their customized and optimized solutions for QRD.
QRD platform for low-end chip market
The biggest highlight at the summit was Qualcomm's launch of the new Snapdragon 200 8x10 and 8x12 processors and their corresponding QRD platforms, laying out the low-end chip market. The introduction of this chip will bring the best combination of strong multimedia capabilities and modem technology and longer battery life for entry-level smartphones. It is understood that the Snapdragon 200 8x10 and 8x12 processors use 28nm process technology, respectively integrated dual-core and quad-core Cortex A7 CPU, integrated Adreno 302 graphics processor, dual camera, support fast charging 1.0, support Android, Windows Phone and Firefox The latest version of the operating system supports RxD, and supports faster data transmission, lower drop rates and a better connection experience through a single multimode modem. At the same time, the newly released Snapdragon 200 series processors and corresponding QRD products are expected to be available later this year.
Roger said that the two chipsets introduced this time can support TD-SCDMA, HSPA + and CDMA, and not only support the three major operators in China: China Mobile, China Unicom and China Telecom, but also support other than China. National UMTS and CDMA. These two chipsets can effectively support entry-level and mid-level smartphone products. At the same time, Qualcomm has also launched a quad-core 8x26 chip that can support mid-to-high-end smartphones, thus covering low-, medium-, and high-level system smartphones. Chip field. He further pointed out that during the Computex in Taipei in early June, Qualcomm also launched a new Snapdragon 400 quad-core processor (8926) with integrated multi-mode 3G / LTE connection and a corresponding QRD platform. This chip can help mobile phone manufacturers enter LTE Areas, including TD-LTE and LTE FDD. Prior to this, the LTE field has been a high-end field. Only high-end mobile phones can support the LTE standard. The introduction of the 8926 chip lowered this threshold, which not only enriched Qualcomm's product line, but also helped mobile phone manufacturers build low-end LTE smartphones.
During the summit, Qualcomm, Tianyu and Hisense jointly released two QRD-based smartphones. One is Tianyu ’s Touch 1 using the QRD8930 platform to support TD-LTE; the second is Hisense ’s T9, using QRD8130 to support TD-SCDMA represents the first launch of products supporting China Mobile's frequency band based on the QRD platform.
Support the development of domestic TD industry
Qualcomm's entry-level QRD chip laid the foundation for the popularization of low-end LTE mobile terminals. At the same time, mobile terminal manufacturers including Tianyu and Hisense gave high evaluation to Qualcomm's related chips, which significantly improved the operation of mobile terminals. rate. Tang Yanyu, vice president of R & D of Tianyu Mobile, also said that the use of QRD platform products can greatly reduce the development time of mobile terminals. Tianyu has planned to realize the production of 4G mobile terminals in the thousand yuan level by the end of the year. TD-LTE terminal products will also exhibit diversified development and expand to the low-end market.
Qualcomm first launched a chip based on the QRD platform to support the TD-SCDMA standard. The introduction of this chip will effectively support the development of the domestic TD-SCDMA terminal industry. Roger pointed out that Qualcomm currently mainly uses 8x10 and 8x12 in TD-SCDMA chips He is also very optimistic about the development of the TD-SCDMA industry, especially China Mobile has clearly pointed out that 120 million TD-SCDMA terminals will be sold this year, and many domestic terminal manufacturers hope to enter this field. From the perspective of Qualcomm's development route for the TD-SCDMA industry, he revealed that in the future Qualcomm's chips will be multi-mode chips, so on the basis of supporting CDMA and UMTS, Qualcomm will also support TD-SCDMA.
Coordinate upstream and downstream industry chains
Due to Qualcomm's unique market position, Qualcomm is also playing its role in guiding the development of the entire ecosystem to help the upstream and downstream industry chains develop better in the entire ecosystem. Qualcomm is working very closely with software developers, network companies and service providers. These collaborations are available globally, including India, Latin America, and Europe. Their teams help different partners develop globally, including designing partner-specific language packs, developing localized, differentiated applications, and partners Deeper cooperation in the ecosystem, etc.
Roger said that in the first half of this year, there was a serious shortage of parts. ODM and OEM manufacturers were affected by this shortage, including both the display and the memory. Qualcomm has discussed with important component suppliers, and through joint cooperation to ensure that there will be no component shortages in the second half of the year, this situation will be alleviated from the current situation.
He admitted that the problem of component shortage is very complex and very challenging, the main reason is that the current market demand for 3G smart phones is growing too fast. The screen size of mobile phones is getting larger and larger, the pixels are getting higher and higher, and the requirements of mobile phones are changing very fast. Many component manufacturers supply not only mobile phones, but also tablets and computers. The number of components will be very difficult and complex. At the same time, to ensure profitability, component manufacturers need to balance the inventory of new and old products to achieve the transition from old to new. This is a big problem.
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