Nokia's First WP Mobile Phone to Be Listed on the Mainland Next Year: App Stores to Be Adjusted

The long-awaited announcement of Nokia’s alliance with Microsoft’s transcript, the first Widows Phone, officially unveiled.

On the morning of October 26, local time, Nokia held a Nokia World Congress for consumers, partners, and developers in London. When the company’s CEO, Stephen Elop, showed off the Nokia’s first Windows Phone smartphone called Lumia 800, there was a burst of cheers from the audience.

Maybe it's because of waiting too long. People have placed too much expectation on Nokia's product. At this point, it has been eight months since Nokia announced cooperation with Microsoft at the beginning of the year.

During this period, Nokia’s market share continued to decline, and the Chinese market, which has always held an absolute advantage, also encountered the problem of high inventory levels and channel rebound in the second quarter. Globally, competitors have continued to exert pressure on iOS and Android, and even rushed to launch Windows Phone products before Nokia.

"Hold off time" is very important for Nokia in transition. Perhaps because of this, Steven Elop could not wait to connect with Nokia's Finnish factory at the conference site and use the camera to show the world that the first batch of Nokia Windows Phone handsets are being packaged and transported to the world and they can be sent to the world right away. All around.

"In France, Germany, Britain and other places will be available in November this year, Hong Kong, India, Singapore and other places will be listed before the end of this year." Elop said, the first Nokia Windows Phone phone has Lumia 800 and Lumia 710 The price is 420 and 270 Euro respectively.

Alliance with Microsoft

"The quality of Windows Phone products is related to Nokia's life and death."

Nokia really needs a product to prove itself. Due to the misjudgment on the trend of large touch screen smart phones, Nokia lost the high-end smart market. The impact was that the low-end market also began to suffer.

Nokia's latest financial report showed that in the third quarter of this year, its revenue was 8.98 billion euros, which was 13% lower than the 10.27 billion euros in the same period of last year. Historical losses have also occurred and the quarterly loss amounted to 68 million euros.

"The quality of Windows Phone products is a matter of "life and death" for Nokia." On October 26th, a high-level mobile phone chain store executive told reporters that Nokia wants to reverse the situation. The performance of Windows Phone is particularly important.

In the eyes of the mobile channel, although Nokia’s Saipan and feature phones still have a large number of user bases, the trend of smart phones replacing feature phones has become very obvious. “In our first-line stores, 70% of users are now. With the intention of buying a smart machine, the final purchase amounted to about 50%."

Obviously, Nokia itself is aware of this. Since the announcement of the cooperation with Microsoft at the beginning of the year, Nokia has almost all its resources toward Windows Phone. There are even some analysts who believe that some products, including the N9 using the MeeGo system, have the meaning of "hands-on" for Windows Phone. MeeGo is a new system jointly developed by Nokia and Intel for mobile smart terminals. It was once considered as the biggest hope to save Nokia's high-end smart machine market. However, until June 2010, Nokia introduced the first MeeGo phone N9.

Lumia 800 and Nokia N9, Nokia's Windows Phone handsets released in four months, are very similar in appearance. Marko Ahtisaari, senior vice president of the Nokia Design Department, admitted in an interview that “Lumia 800 has a lot of products and industrial designs from the N9.” However, in terms of software, it follows the concept of Windows Phone, which is to jump out of a Apart from App applications, people or relationships are the core.

Marko Ahtisaari said that Nokia and Microsoft's design team are very consistent in philosophy and should liberate people from one application to another. They don't need to open App each time to find their own needs, but choose according to their needs. Applications.

In addition, Windows Phone is also inseparable from the support of the ecosystem. In order to attract the participation of international application developers, Elop also proposed to help them enter some local markets, because Nokia in China, India and other places have a strong ground promotion.

Mainland China to be listed next year

The main problem is in software and content review

"Nokia Windows Phone's time to market in China is expected to make some adjustments in the application store in the first half of next year," said Zhao Kelin. "We are actively working hard to make the phone market as soon as possible in the Chinese market."

The reporter learned from a number of channels that the initial sale date of Nokia Windows Phone in mainland China is April next year. Now, it is mainly about the software and content review. By then, Nokia Windows Phone will have built-in Sina Weibo, QQ chat, Renren and other applications. In addition, Nokia’s own online store may appear as a store-in-shop at Microsoft’s Market Place.

Zhao Kelin, Nokia's executive vice president of worldwide sales, said that Nokia plans to cooperate with all three major operators in China. This means that Nokia will launch three standard Windows Phone mobile phones.

Obviously, the longer the time-to-market is, the worse it will be for Nokia. Last year, Microsoft released the first generation of Windows Phone system, Samsung, HTC, LG, etc. launched a corresponding model. In May of this year, Microsoft announced the addition of partners such as Acer, Fujitsu and ZTE. Nokia is not the sole partner of Microsoft WP.

In this regard, Zhao Kelin said that Nokia will have its own differences, such as good quality, brand, after-sales service and other conditions, as well as spending huge amounts of money to build maps, music and other software applications.

Nokia has just appointed Gustavo Eichelmann, the new head of China, who was formerly held by Zhao Kelin. Gu Sihua went to China just two months ago and is mainly responsible for promoting cooperation with China Mobile, China Unicom and China Telecom.

The reporter learned from Nokia insiders that due to the appointment of Gu Sihua to take effect on January 1, next year, Nokia China will also undergo internal restructuring in the next two or three months to deal with the listing of Nokia Windows Phone in the Chinese mainland market next year.