Electronic Enthusiast Network [Executive Editor / Mo Yanfen]: Meixin's future development in the field of automotive electronics will focus on cleaner, smarter and highly interconnected vehicle systems. In response to the future development of smart cars that are safer, environmentally friendly, and more convenient, cleaner, smarter, and highly interconnected integrated designs are imperative. In order to comply with the development trend of simulation integration, Meixin adjusted its internal organizational structure in September 2012 and re-launched under the new brand name Maxim Integrated. Integrate the advantages of analog IC design to build a cleaner and smarter interconnected vehicle system.
Dong Yewei, general manager of Meixin China, pointed out that cleaner, smarter, and highly connected are the three major trends in the future development of automotive electronics
Build the future car system-cleaner, smarter and highly connected
Dong Yewei, general manager of Meixin China, said that cleaner, smarter, and highly interconnected are the three major trends in the future development of automotive electronics. What Meixin has always been very distinctive is that the product design is very smart and very smart. It is not easy to achieve the expected performance or unique characteristics, and this is where the advantages of Meixin are. These advantages are becoming the core of Meixin's future automotive electronics strategy.
Dong Yewei pointed out that as the environment becomes more and more intelligent and miniaturized, people have paid much attention to the protection of the environment. In fact, no matter in discrete devices, functional modules, or IP, system solutions, Meixin is at the forefront of analog integration.
The most important factor consumers are paying attention to when buying a car is safety. In view of this, advanced safety equipment is an indisputable place for front-load manufacturers in the driving assistance industry. Advanced safety equipment has always been the core of auto manufacturers' competition. In recent years, some major European auto brands have begun to join the competition, and from their constantly emerging new products, it can be found that the selling point of safety performance has increased. Common vehicle driving safety assistance systems include safety warning systems against rear-end collisions and collisions, parking assistance systems, blind spot visualization systems, and brake assistance systems. Maxim's highly integrated solution meets the wider design and application needs of automotive electronics customers.
Li Yongjun, the application engineer director of Meixin China, said that assisted driving has become an important trend in automobile development.
Li Yongjun, Director of Application Engineers at Meixin China, said that assisted driving has become an important trend in automobile development. It is worth noting that megapixel data is sent uncompressed through low-cost cables and has reliable EMC performance (eliminating the image compression link to ensure higher image quality), which will be designed for automotive equipment manufacturers and application engineers. Bring great challenges. The MAX9271 / MAX9272 SERDES chipset can meet the above stringent requirements even in harsh working environments. In addition, the advantages of Meixin Automobile's assisted driving program are: First, it supports low-cost small cameras (no compression processing, memory and microprocessor), which reduces the design cost and improves the system stability; Second, the low-power camera eliminates Negative impact of heat on the performance of the image sensor; Third, lower cable cost-coaxial cable has better EMC performance, can provide a better solution when using coaxial cable for power supply. At the same time, it guarantees excellent performance under a cable length of up to 25 meters and supports a variety of truck modules (ideal length is 40 meters).
Meixin's new strategy is in line with the demands of the development trend of automotive electronics
American letter power system on chip (SoC) saves 48% of space compared with competitors, but can provide higher product performance
In the future, Meixin will integrate more functions in the chip to provide a more complete solution in a limited space. Taking Meixin Power System-on-Chip (SoC) as an example, it saves 48% of space compared with competitors, but can provide higher product performance, which meets the three major development trends of automotive electronics in the future.
In the past, Meixin invested most of its R & D resources in developing single-function chips and system solutions. As the timing of high-integration analog solutions has matured, it will fully expand the development of high-integration solutions in the future and use flexible production methods to attack Mobile, automotive, industrial, medical and other markets.
The Meixin automotive electronics solution mainly focuses on batteries, infotainment systems, smart keys, sensors and other businesses, with a market size of US $ 4.5 billion. Source: Strategy AnalyTIcs, 2012
According to Dong Yewei, Meixin automotive electronics solutions mainly focus on batteries, infotainment systems, smart keys, sensors and other businesses, and the market size reached US $ 4.5 billion in 2012. And in the composition of the global semiconductor market share of Meixin, China's shipments accounted for more than 40%. It is believed that with the further increase of China's automotive electronics market in the future, Meixin will benefit directly from this.
Text / Electronic Fan Network Executive Editor Mo Yanfen
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